Archive for the 'Case Studies' Category

The Brisbane Flood, ten years on…

Paddington Pups owner Bree Robbins shares her vivid memories and lessons learned 10 years on from the flood that could have destroyed her business, but didn’t.

Ultimate Edge Communications – 12 Days Of Christmas RedBalloon Campaign

Want to win a RedBalloon gift certificate? Check out the campaign on KISS 1065’s Kyle and Jackie O show. Click on the link to listen in! RedBalloon – Day1 – Harbour Bridge Climb This is just one of many of Ultimate Edge Communication‘s exciting client Christmas campaigns!

The Top 10 Blog Posts of 2011

There are a lot of blogs out there that publish so much bland content that it’s refreshing to come across a collection of blogs that are interesting and intriguing. Today’s post is a list of the Top 10 Blog Posts of 2011 published by The Exponential Growth Strategist, Dr Marc Dussault. Listed in no particular […]

Is Your Blog Bland?

Is your blog bland and boring like the one shown here on the left? Then there’s no wonder no one’s coming back! To get more people to read and subscribe to your blog, you need to make it visually enticing to match the intriguing content that adds value to the reader. Many writers forget that […]

Debt Consolidation

This is a brilliant concept! Create a beautiful graphic image that tells your story in a compelling and influential manner and invite people to post it on their blogs with a back link to your blog or website. This is absolute genius! What I especially like is that this ADDS VALUE to readers because it’s […]

Raw Data Is Valuable, In Fact It Can Save Lives!

This TED TALK by Tim Berners-Lee is another classic example of Antimimeticisomorphism in action. I won’t spoil the presentation for you except to say it’s amazing what smart people can do when they put their minds to it AND the data is available.

How to get more people to read your blog

Everyone who publishes a blog wants more readers and subscribers. The key is to find interesting and intriguing posts to publish. Like for example, an Eastern Suburb Sydney Dentist, Dr Cary Fraser published this blog post that proves Tom Cruise does not have a perfect smile… C’mon admit it – you’re going to click on […]

Qantas Qomes Qlean

I have to state up front that I’m a Qantas Platinum Member and consider it one of the world’s top airlines. I think this is a great way to “come clean” about any mistakes, errors or shortcomings. The worst thing that can be done is – nothing.

Sydney Blogger Gets On National TV

If you have any doubts people are reading you blog, today’s post should remove any doubt about the value of blogging about anything and everything that is relevant to your audience of suspects, prospects and clients. David Conroy of The Lone Drainer And Pronto, Sydney’s Premier Plumber in the Eastern suburbs has been blogging for […]

Brisbane’s Paddington Pups Launches Dog Of The Month Contest

I recently blogged about Brisbane’s Paddington Pups who went from 0 sales to sold out in 3 weeks… Today’s post takes it one step further. Hi Marc I just wanted to say I love the Exponential Mindset and how well it works!  Small and easy to implement things for my business that have a huge […]

Engineer learns to blog like a pro

Blogs are an amazing development – allowing anyone to communicate openly, publicly and globally. The big screen movie, Julie & Julia is but one extreme example and I have to admit is a pretty good movie. Anyway, getting back on point – even Engineers can learn to blog. I mean that with all the respect […]

How To Get More People To Read Your Blog

Ever wonder why some blogs are really cool to read while others are a bore and waste of time? If you don’t have enough people COMING to your blog and REGISTERING to your blog, you might not have developed a ‘persona’ that is congruent and authentic that resonates with your audience. It’s a skill that […]

Add Case Studies to Your Blog Posts

Blogging is not just about publishing a post, it’s about creating value for your reader. Case studies are a GREAT WAY to create value, by consolidating ONE KEY IDEA and making it dead easy for the reader to IMPLEMENT it in their business, website or blog. Take this example – I published a post called […]

The Widgetbucks experiment

Following on from the Google war on pagerank, this SearchEngineJournal post got my attention. I don’t get out much and had never heard of Widgetbucks – so I thougt I’d give it a try – see the new widget in the right-hand sidebar. I’ll post our findings in the next few weeks.

My blog’s cr&p – get into it!

Not quite, but you get the idea. In an increasingly crowded media landscape, bloggers need to use their medium find their own ‘voice’ and position their offering: to stand out to attract and retain readers personalise their content Here’s an interesting case study of a brand that isn’t quite using reverse psychology but is more […]

Slammed by the PageRank downgrade? 3 ideas to combat Google

With Google’s recent crackdown on paid links, some say in an attempt to increase their takings from the advertising pie, a number of blogs that rely on Google for search engine traffic have been hit hard. If your blog falls into this category, then your choices are as follows: Comply with Google – stop selling […]

Marketing/PR hypothesis No.1: Personalise it

You have a new idea or product or service. It’s cool but in its early form – a little edgy and raw. But it’s got potential. How do you get the word out? Hypothesis No.1: Personalise it If you can’t be all things to all people, road test the idea with a few trusted friends. […]

The LinkedIn experience

I’ve been avoiding the Facebook and MySpace crowd since its inception – I didn’t want to be the thirty-something, dirty old man on the barstool of a teenie/twenty-sonething nightclub. However, about the time of the relaunch of AustralianBlogs (or thereabouts) Simone sent me a LinkedIn invitation. I must have signed up a little while ago […]

Running this blog business like a business

This is a great post – I love the distinction between ‘Making money by investing time’ and ‘Making money by investing money’.

A blog is like a box of chocolates – Lessons from the marketing challenge

When we came up with the idea of blogging our attempts to raise some money for my boy’s childcare centre playground refurb, we thought it would be a laugh to see if we could come up with some unconventional marketing campaigns to flog what is well-worn fundraising stock (ie. the humble Freddo and his mate […]