Paddington Pups owner Bree Robbins shares her vivid memories and lessons learned 10 years on from the flood that could have destroyed her business, but didn’t.
Archive for the 'Australian News' Category
The next time you’re in your local and want to bring up some interesting dog trivia, this list can get you started – it’s the list of Dogs’ favourite words.
Woof!
The competition’s hot this year, with just a week left in voting for the 2020 B&T Women in Media People’s Choice Award, Aleisha McCall is sitting in third position!
With nearly 6,000 votes tallied, the competition for the top spot is as incredible as the talented and trailblazing women vying for it. If you can spare just 3 clicks, your vote for Aleisha could make all the difference.
This prestigious award recognises exceptional women in the media communications industry for their invaluable contributions through their leadership, innovation and courage.
This latest honour follows on from Aleisha being nominated for the 2020 B&T Women In Media Power List in August.
In 2018 & 2019 Aleisha was named on the B&T Women In Media Power List, in 2017 she was named a finalist in B&T’s 30 Under 30 Entrepreneur Award and in 2014 won the Women in Media Rising Star award.
“I am humbled and honoured to be listed among other hard-working women and be recognised for the hard work, (very) long hours and dedicated approach we all take to ensure our teams excel at what they do,” said McCall.
If you’re able to spare a few seconds, a vote for Aleisha would be a testament to the hard work and dedication she’s put in.
Don’t worry, there’s no sign-up – just three simple clicks!
Voting closes at 5pm on October 7.
The East Coast Squash Academy has just launched its Calorie Crush Classes in Sydney.
Following yesterday’s post, Ultimate Edge Communications Founder and CEO, Aleisha McCall, has been named on the shortlist for this year’s B&T’s Women in Media Awards.
Earlier this week, she was also named as a nominee for the coveted People’s Choice Award, for which voting is open here and now.
After being announced on the ‘long list’ last month, she has now been named a finalist alongside nine other trailblazing women in the ‘Entrepreneur’ category.
The Women in Media Awards recognise those exceptional women who have contributed to the industry through their leadership, innovation and courage.
It,s great to see Australian businesses thriving with women at the helm!
Ultimate Edge Communications Founder and CEO, Aleisha McCall, has been nominated for the B&T Women in Media Awards People’s Choice 2020.
This prestigious award recognises exceptional women in the media communications industry for their invaluable contributions through their leadership, innovation and courage.
This latest honour follows on from Aleisha being nominated for the 2020 B&T Women In Media Power List in August.
In 2018 & 2019 Aleisha was named on the B&T Women In Media Power List, in 2017 she was named a finalist in B&T’s 30 Under 30 Entrepreneur Award and in 2014 won the Women in Media Rising Star award.
“I am humbled and honoured to be listed among other hard-working women and be recognised for the hard work, (very) long hours and dedicated approach we all take to ensure our teams excel at what they do,” said McCall.
If you’re able to spare a few seconds, a vote for Aleisha would be a testament to the hard work and dedication she’s put in.
Don’t worry, there’s no sign-up – just three simple clicks!
Voting closes at 5pm on October 7.
Who knew there was such a thing as National Family Business Day here in Australia?
Family Businesses are the foundation of Australian Business.
Let’s celebrate the successful family businesses that make it throught the gauntlet because a lot of them fail!
If you run a family business and need to tap into useful resources, you can find them here.
If you’re facing succession and want a copy of the Family Business Suicide Prevention Guide <– is available here.
If you want to leverage the unique strengths of your family business, <– check out out this Family Business Marketing Program.
We all love to travel.
With summer holidays and Christmas just around the corner, many of us can’t wait to visit loved ones and support our regional communities, local businesses and our domestic tourism industry.
But that can only happen if our domestic borders are safely opened again.
The health response to this crisis is our most important priority. And like many Australians, we believe a shared framework should determine when our borders open.
If you want to be reunited with loved ones after months of being apart or to have a holiday in our incredible backyard, please show your support.
Please show your support for Qantas’ initiative to safely open our Australian state borders by clicking here.
Sadly, Melbourne is under COVID-19 lockdown for the second time.
This excellent article explaining how viruses spread revealed the DOTS framework to reduce contagion:
The key metric to measure contagion is R0, the reproduction number. It represents the additional cases created by each infected person.
According to the book’s author, a mathematician, there are four things that influence the value of that number, and understanding those four processes can reveal a lot about how different kinds of outbreaks work.
He calls the framework: DOTS
- First of all, the duration of infection. How long is someone spreading contagion for?
- But it’s also the opportunities for spread during that period. How many interactions do they have, how many others might they have exposed?
- Then it’s also the transmission probability during each of those interactions. To give an example with COVID, you might have a conversation with someone, but depending on whether you’re wearing a mask or not, that might change the transmission probability.
- And then the final component is susceptibility—that we might have a situation where people are interacting, that they’re not having any protective measures during this interaction. But if people are vaccinated, then that’s not a problem. It turns out that if we multiply these components together we get the value of the reproduction number.
We can all do our share to address each of those four DOTS to reduce transmission and get COVID back under control.
Sydney-based agency, Ultimate Edge Communications is offering a $100K Business Revival Kit including $50,000 of free advertising to help businesses kick start their sales during the Covid-19 crisis.
What a great idea!
Don,t get me wrong, I am definitely not pro graffiti. Graffiti costs millions in removal costs.
Sadly, some of the perpetrators of the vandalism pay with their lives. Even though graffiti can kill, it can also have positive benefits – IF applied in approved locations.
There are inspirational masterpieces that although graffiti, transcend into works of art like this Coronavirus graffiti. <– Click here.
If you need to remove unwanted graffiti, call the Graffiti Eaters!
Lena Yammine of Inner Outer Health just posted this helpful video on how to make your own hand sanitiser.
UEC Signs Up To Be the East Coast Squash Academy’s First Corporate Member
Sydney, December 17th, 2019 – Ultimate Edge Communications is happy to announce it has signed up to be the East Coast Squash Academy’s first corporate member.
The Academy has been proactively promoting squash across both the athletic and corporate communities with a focus on grass roots efforts to introduce as many new people to the sport while also rekindling the passion within former players.
Today’s announcement has been possible with the strategic vision of the East Coast Squash Academy’s, founder Aaron Frankcomb. Aaron was a professional squash player on the world tour and reached a top world ranking of #38. “We’re proud to welcome Ultimate Edge Communications as the first of many corporate members we seek to attract to the sport with this unique partnership” declares Frankcomb. “This is the result of the success of past corporate events that cater to the athletic interests as well team building and professional development of employees. We thought we should take it one step further and provide a corporate membership” adds Frankcomb.
The corporate membership covers all the costs and provides the equipment for staff members who can attend an unlimited number of small group classes at no cost, across the Academy’s multiple locations conveniently located within the Greater Sydney area.
More than just a staff membership, the partnership includes staging squash events that serve as team-building opportunities. The inaugural squash tournament staged just a few months ago began with an explanation of the rules of squash followed by a high-speed exhibition match to demonstrate how elite players make it look easy. With the basics of the game covered, team members then got on court and were fed balls to practice the basic strokes: The drive, volley and boast. Once minimum proficiency was established, a round-robin competition was staged for all team members to play each other to crown the first corporate champion – Evan Bohringer who now has bragging rights in the office for the next 12 months!
“Off the back of the success of the tournament, we wanted to explore other opportunities to provide more value for our employees” explains Aleisha McCall, Ultimate Edge Communications founder and CEO. “Squash is a very efficient way to burn calories and with the courts conveniently located in the city, our employees were keen to give it a go. This was also the ideal time with our renewed approach to employee wellbeing and empowerment to attract and retain the best staff” states McCall.
The East Coast Squash Academy stages a variety of corporate events for small teams, from a fun social afternoon to specific skill-based team building right up to the deliberate practice principles that uses squash as the metaphor for striving for excellence and success for the most committed teams.
If you’re looking for a fresh, new (different) reward, team-building or professional development program for your team, contact the Academy for all the details. The Academy can cater for companies of all sizes with across multiple locations throughout the Greater Sydney area.
– End –
Ultimate Edge Communications Pty Ltd
Ultimate Edge Communications (UEC) was founded in Sydney in 2014, by Aleisha McCall, finalist of B&Ts “30 under 30 Entrepreneur” and a former international synchronised ice skating champion.
UEC is able to over-deliver on expectations by being the conductor to an orchestra of moving parts that create a symphony of results that resonate with highly targeted audiences across both B2B and B2C sectors.
The composition begins with expert media buying that requires establishing a key strategic proportion between traditional offline and digital media spending. Once the budget allocation is defined, it then proceeds to tactical deployment of funds across the selected channels to ensure target market optimisation to set the stage for everything that follows.
The second act is to create design elements specifically tailored to each of the channels to ensure optimal conversions while providing coherent maximum brand reinforcement. The collaboration and synchronisation of media and creative design is one of the reasons UEC out-performs its peers as well as internal marketing departments.
The third act builds on this momentum to integrate lead generation and client acquisition activities to feed into a cohesive customer journey that provides a higher conversion on their path to purchase. This is enabled with sophisticated automated workflows that create and enhance the customer experience, reducing attrition at or immediately following a purchase as well as substantially improving customer satisfaction during the consumption of the product or service. This inevitably reduces operational costs. Even though UEC is focused on media, sales and marketing, the systemisation of multiple customer journeys translates into organisational improvements that further create benefits with economies of scale. These improvements often provide the much-needed capacity to grow quickly without substantial additional and costly human resources.
The last act builds to a crescendo by embracing leading-edge technologies including: artificial intelligence, machine learning, heuristics, predictive modelling and data analytics to fully embrace the concept of deliberate practice principles that have created Olympic medallists and World Champions. This complex process involves creating a self-reinforcing feedback loop that automatically and systematically applies highly sophisticated mathematics and statistical techniques to optimise all the moving components, so we can manage, monitor and adjust each variable in harmony with the others to maximise profits at the minimum cost while sustaining the highest quality and brand integrity.
Level 1, Suite 117/80 Elizabeth St, Sydney NSW 2000
info@UltimateEdgeCommunications.com.au
https://www.ultimateedgecommunications.com.au/
https://www.facebook.com/UltimateEdgeCommunications/
https://twitter.com/UltimateEdgeAUS
https://www.linkedin.com/company/ultimate-edge-communications/
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East Coast Squash Academy
TheEast Coast Squash Academywas founded in 2013 when Aaron Frankcomb retired from the Professional Squash Tour, the East Coast Squash Academy set out to create a business model to expand the presence of squash within the Greater Sydney area squash centres.
Since inception, the Academy has produced some stellar results including: Attracting a handful of junior players with aspirations of going on the professional (PSA) tour.
Its junior program had the biggest contingent of players on the NSW Squash Junior ranking list, with players on the NSW junior state teams, Australian junior teams and Australian senior players. The Academy has developed several NSW and Australian Junior Champions. At its peak, the junior squash program boasted (pun intended!) over 500 children participating in weekly squads and training sessions. Memberships and participation in squads increased by 100% and 300% respectively and tournament registrations reached at an all-time high.
The Academy has been the home base to two full time senior players who reached career highs of top 240 in the world on the Men’s PSA Tour. Its best female professional reached a top world ranking of 130.
The Academy created great success building over 80 hours of services per week to grow the court utilisation and increase profits for clubs around the Greater Sydney Area. Since 2016, Energize Health and Fitness, Norths Fitness, Sydney CBD Squash Club and Manly joined the Academy followed by the Sydney Uni Sports & Fitness in 2018.
Contact details: Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.EastCoastSquashAcademy.com.au
Facebook: East Coast Squash Academy
________________________
Aaron Frankcomb was ranked in the top 100 professional squash players for 8 years, and for 4 of those years he was in the top 50, winning 4 PSA titles. He represented Australia at the 2010 Commonwealth Games, was a Junior Champion in all age groups including 2 times in the Under 19 category and holder of scholarships in the Tasmanian and Australian Institutes Of Sport. He now coaches professionally and remains Sydney’s top ranked squash player and is still considered within the top 5 players in Australia.
Contact details: Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.AaronFrankcomb.com
Facebook: Aaron Frankcomb
Meghan Markle counts Paspaley Pearls as a favourite, according to Australian Vogue.
Aussie, Aussie, Aussie!!!
Ultimate Edge Communications has achieved the perfect result to deliver this year’s best Australian Christmas campaign.
Cubery, a tech-driven research and insights agency, has tested the effectiveness of 13 leading Christmas campaigns and discovered this festive season, one ad stands head and shoulders above the others. They made a list, checked it twice and named UEC’s campaign for RedBalloon “Break with Tradition” as the most effective Christmas ad of the 2018 festive season.
Want to win a RedBalloon gift certificate? Check out the campaign on KISS 1065’s Kyle and Jackie O show. Click on the link to listen in!
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This is just one of many of Ultimate Edge Communication‘s exciting client Christmas campaigns!
Every once in a while “you know you’re Australian” when you see an ad that with our unique sense of humour. Ultimate Edge Communications hit the nail on the head for Red Balloon’s recent Father’s Day Campaign.
Have you ever wondered if you can wear headphones while you drive in Australia? It actually depends on a few things. Click the hyperlink to make sure!
Whatever the rules might be, stick to the principle that you should be alert and aware of your surroundings while driving. Better safe than sorry!
