Tag Archive for 'Blogs'

Exponential Blogging Revealed

I get a lot of questions about how to optimise a blog, make money with a blog, keep blogging with current information, how to configure and setup a blog and the list goes on… I spent an hour with Blogging Expert Will Swayne of Marketing Results and we recorded the Interview we call “Exponential Blogging 101“. You can have it for free (until the promotion lasts) by clicking on the URL below.

Exponential Blogging 101

Click on the hyperlink-> To find out all about Exponential Blogging 101.

Blogging may be hazardous to your sex life!

This recent survey in Men’s Health Magazine is a wake up call if you’re spending you much time blogging and not enough time…. well… y’know…. 😳

BEWARE too much blogging may affect your sex life!

BEWARE too much blogging may affect your sex life!

KEYword blog optimisation

In a previous post, I mentioned that using keywords IN YOUR BLOG CONTENT can make a huge difference in your rankings and if you sell products from your blog, your sales as well.

But it’s not just about placing keywords, it’s about placing them strategically WITHIN your blog content.

Search engines use Prominence, Proximity and Density to rank the USE of the words within your blog posts.


Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest of the text. The words that follow are scored lower and lower by the search engine algorithm until it is truncated or gets to zero value.

Poor example: ABC Corporation – we offer printing services to businesses

Better example: Business Printing Services – from ABC Corporation

If you’re technically inclined, using <h1> tags increases the text prominence substantially.


Proximity refers to how close the keywords that make up your keyphrase are to each other.

Poor example: Printing Business Cards & Letterheads

Better example: Business Card Printing & Letterhead Printing

The better example is optimised for “Business Card Printing” and “Letterhead Printing”.

You must keep in mind that search engines are ROBOTS that don’t think (or read), but ruthlessly analyse word placement and proximity to INTERPRET relevance and value to rank countless streams of text. You have to write like a robot wants to read!


Density is the third key to optimise keywords in your blog – which means removing any extraneous words for your titles.

Poor example:
Business Printing and other services

Better example: Business Printing

The poor example has 40% density (2 out of 5 words) whereas the better example has 100%.

You can ‘cascade’ these principles to further optimise your Search Engine Optimisation (SEO), but that is well beyond this blog post. We teach these principles in our Internet Mastery Programs.

I am sure if you just keep this in mind, you’ll make the 1 percent improvement that makes all the difference!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist


Examples for this concept were taken from an excellent book called “Get To The Top On Google” by David Viney. I highly recommend it as a basic SEO manual. If you’re like me, you’ll highlight segments that you’ll want to revisit on an on-going basis.

YouTube Strategy to create INSTANT traffic to your blog

You might know about this strategy, but just in case you don’t it’s worth making sure.

Whenever I came across a YouTube video I liked or even launched my own YouTube video, I used to send people the YouTube URL.

Not anymore.

Now I create a blog post dedicated to the the YouTube video and I send the BLOG POST URL instead.

That creates INSTANT traffic to my blog.

For example, I teach people to develop and Exponential Mindset™, it’s a hard concept to explain, but this YouTube video says it all…

Go on, give it a go and see what happens —

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist


Often, it’s the little things that make a BIG difference, the 1% Improvement that adds up at the end of the year.

Make your blog newsworthy

I recently competed at the 2008 World Masters Squash Championships in New Zealand. I took advantage of that to launch my PERSONAL MASTERY BLOG and chronicle my exploits with daily blog posts.

I had hundreds of friends, family and colleagues who wanted to participate in what was an unforgettable and memorable experience.

You can QUICKLY AND EASILY CREATE newsworthiness for your blog by:

  • Launching a new product
  • Sharing a personal experience like I did
  • Creating a theme around something else that is happening (e.g. Olympics, stock market meltdown, etc.)
  • Linking up with another blogger
  • Having a controversial or contrarian perspective on a subject
  • Telling a story that is related to something else that is newsworthy

The only point I really want to make today is that NEWSWORTHINESS is not hard to create and it will help get MORE people to your blog.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist


Of course WHEN you do create a newsworthy item for your blog, let us know so we can leverage it even more to THOUSANDS of BLOGGERS!!!!

Post a comment or send an e-mail to info @ AustralianBlogs .com .au