Calorie Crush Classes To Reduce Your COVID Curves

The East Coast Squash Academy has just launched its Calorie Crush Classes in Sydney.

Click here to BUY NOW.

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Aleisha McCall Makes The B&T’s Women in Media Awards Shortlist!!!

Following yesterday’s post, Ultimate Edge Communications Founder and CEO, Aleisha McCall, has been named on the shortlist for this year’s B&T’s Women in Media Awards.

Earlier this week, she was also named as a nominee for the coveted People’s Choice Award, for which voting is open here and now.

After being announced on the ‘long list’ last month, she has now been named a finalist alongside nine other trailblazing women in the ‘Entrepreneur’ category.

The Women in Media Awards recognise those exceptional women who have contributed to the industry through their leadership, innovation and courage.

It,s great to see Australian businesses thriving with women at the helm!

 

 

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Aleisha McCall nominated for B&T Women in Media Awards People’s Choice 2020

Aleisha McCall - BannerAleisha McCall People's Choice 2020

Ultimate Edge Communications Founder and CEO, Aleisha McCall, has been nominated for the B&T Women in Media Awards People’s Choice 2020.

This prestigious award recognises exceptional women in the media communications industry for their invaluable contributions  through their leadership, innovation and courage.

This latest honour follows on from Aleisha being nominated for the 2020 B&T Women In Media Power List in August.

In 2018 & 2019 Aleisha was named on the B&T Women In Media Power List, in 2017 she was named a finalist in B&T’s 30 Under 30 Entrepreneur Award and in 2014 won the Women in Media Rising Star award.

“I am humbled and honoured to be listed among other hard-working women and be recognised for the hard work, (very) long hours and dedicated approach we all take to ensure our teams excel at what they do,” said McCall.

If you’re able to spare a few seconds, a vote for Aleisha would be a testament to the hard work and dedication she’s put in.

Don’t worry, there’s no sign-up – just three simple clicks!

 

Aleisha McCall How To Vote

 

Click here to vote now.

Voting closes at 5pm on October 7.

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National Family Business Day In Australia

Who knew there was such a thing as National Family Business Day here in Australia?

Family Businesses are the foundation of Australian Business.

Let’s celebrate the successful family businesses that make it throught the gauntlet because a lot of them fail!

If you run a family business and need to tap into useful resources, you can find them here.

If you’re facing succession and want a copy of the Family Business Suicide Prevention Guide <– is available here.

If you want to leverage the unique strengths of your family business, <– check out out this Family Business Marketing Program.

 

 

 

 

 

 

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Safely open up Australian state borders for domestic air travel

We all love to travel.

With summer holidays and Christmas just around the corner, many of us can’t wait to visit loved ones and support our regional communities, local businesses and our domestic tourism industry.

But that can only happen if our domestic borders are safely opened again.

The health response to this crisis is our most important priority. And like many Australians, we believe a shared framework should determine when our borders open.

If you want to be reunited with loved ones after months of being apart or to have a holiday in our incredible backyard, please show your support.

Please show your support for Qantas’ initiative to safely open our Australian state borders by clicking here.

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Fake news, echo chambers and escalating social polarisation explained

We all can see the fake news and social media echo chambers in play. Peter Ellerton, a director of the University of Queensland Critical Thinking Project and a lecturer in critical thinking and education, argues that while:

“all people are worthy of respect, not all ideas deserve the same treatment. “​

Only when we separate our ideas from our identities are we are able to look at ideas through the lens of a brutal meritocracy, so we can discriminate between a good or bad idea without disrespecting the person who delivered it.

Sadly and predictably, this message won’t get to those who most need to hear it – UNLESS you forward it on to anyone you think has constricted thinking and flawed reasoning. There is no need to reveal that to them, just suggest they might know ‘friends’ who could benefit from 8 minutes of wisdom.

Be the change you want to see in the world. Otherwise, you’re part of the problem.

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The oceans need our help to cut out plastics

I found theàis amazing video as a link in a Top3 email , Top3 is a retailer of gorgeous design products with a socially conscious perspective.

It is shocking to think:

BY THE YEAR 2050 THERE WILL BE MORE PLASTIC IN THE OCEAN THAN FISH

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Melboune In Lockdown

Sadly, Melbourne is under COVID-19 lockdown for the second time.

This excellent article explaining how viruses spread revealed the DOTS framework to reduce contagion:

The key metric to measure contagion is R0, the reproduction number. It represents the additional cases created by each infected person.

According to the book’s author, a mathematician, there are four things that influence the value of that number, and understanding those four processes can reveal a lot about how different kinds of outbreaks work.

He calls the framework: DOTS

  • First of all, the duration of infection. How long is someone spreading contagion for?
  • But it’s also the opportunities for spread during that period. How many interactions do they have, how many others might they have exposed?
  • Then it’s also the transmission probability during each of those interactions. To give an example with COVID, you might have a conversation with someone, but depending on whether you’re wearing a mask or not, that might change the transmission probability.
  • And then the final component is susceptibility—that we might have a situation where people are interacting, that they’re not having any protective measures during this interaction. But if people are vaccinated, then that’s not a problem. It turns out that if we multiply these components together we get the value of the reproduction number.

We can all do our share to address each of those four DOTS to reduce transmission and get COVID back under control.

 

 

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Agency offer $50,000 of free advertising to help Australian businesses cope with Covid-19

Sydney-based agency, Ultimate Edge Communications is offering a $100K Business Revival Kit including $50,000 of free advertising to help businesses kick start their sales during the Covid-19 crisis.

What a great idea!

 

 

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Sydney Squash Academy takes on Handstand Challenge

Sydney Squash’s Academy – the East Coast Squash Academy has thrown down the gauntlet with the squash version of the handstand challenge.

You can watch American gymnastics icon and legend Simone Biles do the handstand challenge – her unique way…!

 

 

 

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Coronavirus inspires world graffiti

Don,t get me wrong, I am definitely not pro graffiti. Graffiti costs millions in removal costs.

Sadly,  some of the perpetrators of the vandalism pay with their lives. Even though graffiti can kill, it can also have positive benefits – IF applied in approved locations.

There are inspirational masterpieces that although graffiti, transcend into works of art like this Coronavirus graffiti. <– Click here.

If you need to remove unwanted graffiti, call the Graffiti Eaters!

 

 

 

 

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Squash in a car park?

Desperate times call for desperate measures – even squash in a car park!

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#FlattenTheCurve

Everyone’s doing their vital bit to #FlattenTheCurve… Local media company Ultimate Edge Communications has altered its logo in respect of      s o c i a l   d i s t a n c i n g       rules as per iconic brands VW and Audi have done.

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How To Make Hand Sanitiser

Lena Yammine of Inner Outer Health just posted this helpful video on how to make your own hand sanitiser.

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Is Hiring a Pro Matchmaker Worth Your Time and Money?

There are services worth every penny, while others? Not so much. When it comes to matchmaking services, people have varying opinions about whether hiring someone to “professionally” match your profile with someone else’s is a good idea. You may not find this as a traditional way to meet your significant other, but some claim that they have already found their partners through such services.

Many have varying reasons they are not fond of hiring a dating service. For one, they don’t like the idea of paying just to find a date. That’s what free dating apps are for. Others don’t like the idea of not having control over who they will date. As for others, they hate to think that they will look so desperate and cannot find a date on their own. But there are tons of reasons hiring a professional matchmaker in NYC is worth it.

You can’t afford to lose more time

So you’re a successful professional who can’t be bothered to waste more time going on senseless dates. So why bother if you can have the pros find you the best possible match based on your personality and criteria? You can focus on improving yourself while you wait for them to match you up with a prospect. You get to optimize your time by only going on dates that line up with your expectations.

You get a personalized kind of service

Matchmakers know for a fact that each of their clients comes with different needs. They may have many current customers, but that doesn’t mean that they don’t offer individualized service to each of their clients. Your matchmaker will make sure to take their precious time getting to know you and what your ideal partner is like. This is why many customers can find the best dates and even end up meeting the love of their life, thanks to the expert and personalized services matchmakers have to offer.

You want to get out of the online dating game

The problem with online dating is that it can be deceiving enough to lure you into meeting someone who is completely the exact opposite of whom they portray themselves to be. This is the very reason people are getting tired of online dating. Photos can be deceiving and scam artists are everywhere online. It can be a bit time-consuming, and it is so easy to reject and judge someone just because of their profiles. When you’re sick and tired of online dating but still want to take the chance at finding your next partner, then you can try your luck with a professional matchmaking service.

You can enjoy safety and privacy

With matchmaking, you don’t need to worry about your information being leaked or shared with people who have no business with you. All the people your matchmaker will set you up with will undergo vigorous screening, so you don’t need to worry about your safety. Consequently, matchmaking companies screen their matchmakers as they won’t gamble their reputation by hiring people they can’t trust.

These are the best reasons professional matchmaking services make sense. Money is not wasted as you get that personalized service to help you reach your goal. Your safety and best interest are their priorities. So if you are a successful professional who is not willing to settle for anything less, you can consider a matchmaking service an excellent investment.

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It’s The Most Wonderful Time For A Beer

Celebrating Christmas Cheer in true blue Aussie fashion…

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Smells Like Ship!

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Ultimate Edge Communications Signs Up For 1st Corporate Squash Membership

UEC Signs Up To Be the East Coast Squash Academy’s  First Corporate Member

Sydney, December 17th, 2019 – Ultimate Edge Communications is happy to announce it has signed up to be the East Coast Squash Academy’s first corporate member.

The Academy has been proactively promoting squash across both the athletic and corporate  communities with a focus on grass roots efforts to introduce as many new people to the sport while also rekindling the passion within former players.

Today’s announcement has been possible with the strategic vision of the East Coast Squash Academy’s, founder Aaron Frankcomb. Aaron was a professional squash player on the world tour and reached a top world ranking of #38. “We’re proud to welcome Ultimate Edge Communications as the first of many corporate members we seek to attract to the sport with this unique partnership” declares Frankcomb. “This is the result of the success of past corporate events that cater to the athletic interests as well team building and professional development of employees. We thought we should take it one step further and provide a corporate membership” adds Frankcomb.

The corporate membership covers all the costs and provides the equipment for staff members who can attend an unlimited number of small group classes at no cost, across the Academy’s multiple locations conveniently located within the Greater Sydney area.

More than just a staff membership, the partnership includes staging squash events that serve as team-building opportunities. The inaugural squash tournament staged just a few months ago began with an explanation of the rules of squash followed by a high-speed exhibition match to demonstrate how elite players make it look easy. With the basics of the game covered, team members then got on court and were fed balls to practice the basic strokes: The drive, volley and boast. Once minimum proficiency was established, a round-robin competition was staged for all team members to play each other to crown the first corporate champion – Evan Bohringer who now has bragging rights in the office for the next 12 months!

“Off the back of the success of the tournament, we wanted to explore other opportunities to provide more value for our employees” explains Aleisha McCall, Ultimate Edge Communications founder and CEO. “Squash is a very efficient way to burn calories and with the courts conveniently located in the city, our employees were keen to give it a go. This was also the ideal time with our renewed approach to employee wellbeing and empowerment to attract and retain the best staff” states McCall.

The East Coast Squash Academy stages a variety of corporate events for small teams, from a fun social afternoon to specific skill-based team building right up to the deliberate practice principles that uses squash as the metaphor for striving for excellence and success for the most committed teams.

If you’re looking for a fresh, new (different) reward, team-building or professional development program for your team, contact the Academy for all the details. The Academy can cater for companies of all sizes with across multiple locations throughout the Greater Sydney area.

– End –

Ultimate Edge Communications Pty Ltd

Ultimate Edge Communications (UEC) was founded in Sydney in 2014, by Aleisha McCall, finalist of B&Ts “30 under 30 Entrepreneur” and a former international synchronised ice skating champion.

UEC is able to over-deliver on expectations by being the conductor to an orchestra of moving parts that create a symphony of results that resonate with highly targeted audiences across both B2B and B2C sectors.

The composition begins with expert media buying that requires establishing a key strategic proportion between traditional offline and digital media spending. Once the budget allocation is defined, it then proceeds to tactical deployment of funds across the selected channels to ensure target market optimisation to set the stage for everything that follows.

The second act is to create design elements specifically tailored to each of the channels to ensure optimal conversions while providing coherent maximum brand reinforcement. The collaboration and synchronisation of media and creative design is one of the reasons UEC out-performs its peers as well as internal marketing departments.

The third act builds on this momentum to integrate lead generation and client acquisition activities to feed into a cohesive customer journey that provides a higher conversion on their path to purchase. This is enabled with sophisticated automated workflows that create and enhance the customer experience, reducing attrition at or immediately following a purchase as well as substantially improving customer satisfaction during the consumption of the product or service. This inevitably reduces operational costs. Even though UEC is focused on media, sales and marketing, the systemisation of multiple customer journeys translates into organisational improvements that further create benefits with economies of scale. These improvements often provide the much-needed capacity to grow quickly without substantial additional and costly human resources.

The last act builds to a crescendo by embracing leading-edge technologies including: artificial intelligence, machine learning, heuristics, predictive modelling and data analytics to fully embrace the concept of deliberate practice principles that have created Olympic medallists and World Champions. This complex process involves creating a self-reinforcing feedback loop that automatically and systematically applies highly sophisticated mathematics and statistical techniques to optimise all the moving components, so we can manage, monitor and adjust each variable in harmony with the others to maximise profits at the minimum cost while sustaining the highest quality and brand integrity.

Level 1, Suite 117/80 Elizabeth St, Sydney NSW 2000

info@UltimateEdgeCommunications.com.au

https://www.ultimateedgecommunications.com.au/

https://www.facebook.com/UltimateEdgeCommunications/

https://twitter.com/UltimateEdgeAUS

https://www.linkedin.com/company/ultimate-edge-communications/

________________________

East Coast Squash Academy

TheEast Coast Squash Academywas founded in 2013 when Aaron Frankcomb retired from the Professional Squash Tour, the East Coast Squash Academy set out to create a business model to expand the presence of squash within the Greater Sydney area squash centres.

Since inception, the Academy has produced some stellar results including: Attracting a handful of junior players with aspirations of going on the professional (PSA) tour.

Its junior program had the biggest contingent of players on the NSW Squash Junior ranking list, with players on the NSW junior state teams, Australian junior teams and Australian senior players. The Academy has developed several NSW and Australian Junior Champions. At its peak, the junior squash program boasted (pun intended!) over 500 children participating in weekly squads and training sessions. Memberships and participation in squads increased by 100% and 300% respectively and tournament registrations reached at an all-time high.

The Academy has been the home base to two full time senior players who reached career highs of top 240 in the world on the Men’s PSA Tour. Its best female professional reached a top world ranking of 130.

The Academy created great success building over 80 hours of services per week to grow the court utilisation and increase profits for clubs around the Greater Sydney Area. Since 2016, Energize Health and Fitness, Norths Fitness, Sydney CBD Squash Club and Manly joined the Academy followed by the Sydney Uni Sports & Fitness in 2018.

Contact details: Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.EastCoastSquashAcademy.com.au
Facebook: East Coast Squash Academy

________________________

Aaron Frankcomb:

Aaron Frankcomb was ranked in the top 100 professional squash players for 8 years, and for 4 of those years he was in the top 50, winning 4 PSA titles. He represented Australia at the 2010 Commonwealth Games, was a Junior Champion in all age groups including 2 times in the Under 19 category and holder of scholarships in the Tasmanian and Australian Institutes Of Sport. He now coaches professionally and remains Sydney’s top ranked squash player and is still considered within the top 5 players in Australia.

Contact details: Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.AaronFrankcomb.com
Facebook: Aaron Frankcomb

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Australians: Beware Of Scams

Phishing scams are increasing – Australians need to be careful with their data.

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3 Real Estate Strategies to Quickly Sell a Property

Many realtors make the mistake of following the same tried and tested patterns each day, such as hosting an open house, adding properties to listings and putting a sign at the front of the property. Once they have done so, they will sit back and wait for an offer or two to roll in.

However, if you want to sell a property as soon as possible, you will need to develop a more proactive attitude. To ensure your success, read the following three real estate strategies to sell a property quickly.

1.   Target the Right Audience on Social Media

Many social media users are more than happy to share their milestones across various platforms, such as Facebook, Twitter, and Instagram.

For example, a user might announce:

  • A move to a big city
  • An engagement
  • Upcoming marriage
  • Pregnancy
  • Birth of their child

As a result, they are more likely to need a new property to accommodate this new phase of their life. For this reason, you should start advertising real estate on Facebook, targeting the many life events announced across your geographical area.

For instance, you could launch a paid advertisement for affordable apartments, targeting young professionals who have recently moved into the city.

2. Create a Floor Plan

An accurate floor plan can help a buyer to make an informed decision before viewing a property. Not only will it indicate how many rooms are featured across the home, but it will also allow them to gain a greater understanding of how they could move from room to room.

It can, therefore, be just as important as a high-quality photograph or a room description, yet many real estate agents fail to invest in the selling tool, which could help them to generate greater interest.

If you want to set your real estate business apart from your industry rivals and quickly sell properties throughout the year, visit Metropix (Metropix.com) to create a professional floor plan in a matter of minutes.

3.   Promote a Property Using Emotive, Persuasive Copy

If a property appears unattractive, worn or outdated, it is likely people will not queue up the block to make a seller an offer.

Selling a rundown property can be difficult, as photographs and a competitive price might not be enough to secure a buyer. For this reason, you must aim to promote the property using emotive, persuasive copy, which could spike a buyer’s interest, as they might want to unlock the building’s hidden potential.

For example, you could write “The large family home offers three spacious bedrooms and two bathrooms, as well as a rustic, light living room and a charming porch. While the property itself is less than a five-minute drive from the city’s finest restaurants, family-friendly attractions, and chic stores.”

If you want to ensure every property on your database quickly sells, hire an experienced copywriter to create attention-grabbing content, which will make buyers want to arrange a viewing and potentially make an offer.

 

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