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Brisbane’s Paddington Pups Launches Dog Of The Month Contest

I recently blogged about Brisbane’s Paddington Pups who went from 0 sales to sold out in 3 weeks… Today’s post takes it one step further.

Hi Marc

I just wanted to say I love the Exponential Mindset and how well it works!  Small and easy to implement things for my business that have a huge impact.

Here is a great example I just experienced that you might want to share.

I was looking for a supplier of Dog calendars in November just gone so I could sell calendars to my clients who are all dog lovers.

I couldn’t find a supplier. I was so frustrated I decided to put together our own calendar for 2011 so I won’t have the same issue next year.

My husband is a professional photographer so know I can get great photos of my clients’ dogs. That’s when the Exponential Mindset comes in… I decided to implement Dog Of The Month where my husband would take the photos and the dog of the month for 2010 becomes the dog for that month in the 2011 wall calendar. By doing it this way, creates excitement and anticipation for next year’s calendar.

The dog who wins Paddington Pups Dog of the Month not only has to be a regular client but also must be a well behaved dog with its owners as raving fans of my business. This is my reward for them, a fun thing to do that everyone gets a kick out of!

You should know I am writing this to you in February before we have unveiled the dog of the month for March.

I want to let you know that already the buzz is huge. All my clients want to win! They all want to know who has won but most of all they want to know how their puppy or dog can win dog of the month.

The most interesting part is not however, the in-store competition and jealousy between the dog parents as you might think but the response from non-Paddington Pups clients.  In discussions with the mum of February’s Dog of The Month – Magic – the response she has received has been dramatic.

When Magic and her mum go to the local off leash park (a daily event) she has had people she has never spoken to before come up to her and say “Oh that’s Magic! Paddington Pups‘ Dog Of The Month!”

This happened on several occasions. Magic’s mum is blown away by the success of this ‘Marketing Tool’ as she refers to it.

Given that I have not been the one having the conversations with the people in the park I can’t say if they have dogs that come to Paddington Pups doggy daycare, are locals that come into the shop to purchase food or if they have read about Magic in the Pupdate (newsletter) or on our Paddington Pups Blog.  What I can tell you is that people are positively talking about my business in the local park where my potential clients go and congregate and talk about their dogs.

The pre-eminence this has created for my business is huge and we are only two months into the concept I can’t wait until the 2011 calendar is out.  The Calendar will serve as a constant reminder in people’s homes as well as the homes of all their family and closest friends. Who wouldn’t want to give a calendar as a gift if their dog or puppy was in it?!?!

Plus it gets even better as I have already managed to secure a sponsor for the calendar who is happy to contribute financially to add their branding. Did I mention it’s only February?!?!

I love the Exponential Mindset!

Thanks Marc for helping me think outside the cube and know how to twist it into profits that are fun!

Bree Robbins
Top Dog
Paddington Pups

Isn’t it amazing how one simple idea can become Exponential?

It of course has no end… Because once adopted, an Exponential Mindset keeps coming up with combinations…

  • The first calendar will be the Dog Of The Month
  • The second calendar will the Puppy Of The Month
  • The third calendar can be the Labrador Of The Month, Boxer, Beagle…

Of course it doesn’t end there…

  • The photos can be sold as large high resolution (quality) prints
  • Keychains, coffee mugs, etc. can be created for each winning dog or puppy.

With an Exponential Mindset, once you’ve CREATED the initial movement, momentum is not hard to maintain…!


    • Marc Dussault

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