Tag Archive for 'Blog'

Blog Of The Month

I am going to highlight a blog of the month every month – if you’d like to nominate your blog, post a comment here. I’d love to know why your blog should be singled out above and beyond others – of course ONLY Australian Blogs can be spotlighted here – afterall this is the #1 Australian Blogging Site!

Submit your blog by posting a comment below!

A Blogging Pet Peeve

When you DECIDE to launch your blog, decide to WRITE your first blog post so the default message doesn’t come up I mean c’mon… What’s the point of LAUNCHING if you don’t have at least ONE blog post?!?!

Default WordPress Message = Not Very Professional

Default WordPress Message = Not Very Professional

I realise this is a pet peeve of mine, but then this next one pushes me over the edge… SET UP YOUR BLOG PROPERLY from the start!!!

Default WordPress Settings

Default WordPress Settings

If you don’t know the BASICS of blogging, then go ahead and make the investment in programs like Blogging To The Bank or my Internet Mastery Bundles and Memberships. You can’t afford to be blogging and not know the basic fundamentals, plus I am not the only one with this pet peeve.

You never get a second chance to make a first impression.

Wordle Analysis – Add It To YOUR Blog!

If you’ve never seen this before, boy are you lucky you’ve subscribed to this blog! Wordle is one of the coolest things on the Internet – it’s self explanatory so I’ll just show you want the Wordle of this blog looks like..

Australian Blogs Wordle

Australian Blogs Wordle

And then this WORDLE – which compares

President Obama’s Inauguration Speech to Bush’s

A Blog Portfolio?

Hmmm… Interesting concept – having MULTIPLE blogs, each with a different target audience to create a portfolio… What if there was a way to actually make money with it on auto-pilot? Guess what? There is. It’s called Virtual Real Estate and there is an event coming up in Sydney and Melbourne that will explain it all.

Even though the title of the program is called Flipping Websites For Profit, the Wealth Without Worries Investor Briefing will explain that this concept works even better with blogs!

Registrations have already started and the seats are filling up fast – as you’ll see on the events page – this is NOT a salesfest event. It’s an Investor Briefing with LIMITED ADMISSION into the program. Go check it out now. Who knows, you might just be the next Virtual Real Estate Mogul!

12 Reasons To Become A Professional Blogger

Today’s post is kind of tongue-in-cheek, someone sent this to me a while back and I don’t have the original source, but it’ll make you kinda think about your career choices – especially if you’re out of work. Why searching for a job when you can CREATE on-going income doing something you love to do?

12 Things About Professional Bloggers And Why You Want To Become One…

Continue reading ’12 Reasons To Become A Professional Blogger’

Opt-In Idea For A Blog

When you have a blog, one of the challenges is to get people to opt-in to something that QUALIFIES them for future communications so that you can establish rapport and build a relationship. Australian copywriter Kevin Francis has come up with a brilliant opt-in idea for his blog.

Get Your Next Headline For FREE!

Your Next Killer Headline is FREE!

Your Next Killer Headline is FREE!

Go to Kevin’s blog, www.MaximumResultsCopywriting.com and find out what he comes up with!

What unique and innovative idea can you come up with other than some other ‘FREE REPORT’?

The more creative you are, the better your opt-ins and the quality of your list will be – think about what ‘test drive’ you can offer that would be different, fun and interesting!

What Are You Blogging About?

If you are the FIRST one to respond to this question, by posting a comment, I will create a post JUST FOR YOU – ALL ABOUT YOU… How cool is that? But you have to be FIRST IN, BEST DRESSED…. Ready, Set, Go!

What are YOU blogging about?

Add Case Studies To Your Blog Posts Part 2

In last month’s post, I explained that adding case studies to your blog posts increases value for your readers. It creates another way of communicating with your readers beyond the constraints of the blog. The thing is a case study doesn’t have to be long or complicated – it just has to be of interest to your readers – like this one I prepared for you –

Internet Mastery Case Study: From 0 to 300 subscribers in 90 days

Now, before I give it to you, you have to admit that’s a great title and you WANT to read it. That’s the whole point. Make sure your case study title is intriguing enough. In this instance, it’s a two-page explanation how Yvonne McIntosh went from 0 to 300 subscriber with one of her sites in 90 days…

Click here to get the Internet Mastery Case Study: From 0 to 300 subscribers in 90 days.

10 Tips To Become a Better Blogger

Even if you’re an accomplished blogger, it doesn’t hurt to be reminded to do the right things. In the field of Expert Performance and Elite Athleticism, it’s called “Deliberate Practice” you might want to Google that. But getting back to blogging and 10 Tips To Become A Better Blogger…

As a blogger, you probably know that you have to post regular and relevant content that matches the niche you are writing for. You know you can’t just throw anything into your blog and expect to be credible and successful. But what else is there that makes the ‘Top’ bloggers so good?

10 Tips To Become A Better Blogger

Continue reading ’10 Tips To Become a Better Blogger’

10 Blog Traffic Tips

Sam Kritsotakis of Eskae Jeweller sent me this article that I think is worth reading. It’s a short list of simple and easy things to think about as you publish your posts that will increase your blog traffic. Enjoy!

Click here for a list of —> Top 10 Blog Traffic Tips

Good News: Internet Marketing Holding Steady

Good news for bloggers: A recent report by eMarketer.com reveals that despite the downturn in the economy, E-Mail performance is holding steady. Click on the link below for the full article.

The tactic’s low cost keeps it popular with marketers

This is important because if you have a blog with subscribers, you want to make sure people are still opening and clicking through…

Great Blog Content = 38% more ad revenue

There’s great news out that your great blog content can yield as much as 38% more ad revenue if you have advertising on your blog. Read more about this report below.

A research report released in early January 2009 by the Online Publishers Association (OPA) showed that ads placed on content sites get better results than those on portals or sold through ad networks.

For example, the aided brand awareness metric was up by 38% on OPA member sites—that is, content sites—versus the following:

* Down 9% on portals
* Down 19% on ad networks
* Down 7% against control data

There are reasons why this makes sense. In the offline world, such as on TV, greater brand effectiveness is affected by how people react to the programming. In fact, the more the audience is engaged because they value the TV content, the more responsive they are to the ads viewed. This revelation has been echoed in other branding research published recently.

However, on the Web, the mindset of visitors varies far more than when they watch TV.

For example, cruising through a portal (Yahoo, MSN, etc.) to check weather, e-mail and headlines tends to create what you might call a “fast-food” mentality, with little time [or intent] to stop and notice what’s being consumed.

Or when people use search engines, while they might be clicking even more rapidly than when on a portal, they often have a focused task in mind —based on their search—which lends itself to effective [targeted] paid search advertising.

In contrast, when people linger a while on a content site—to read an article or view a video—they tend to pay more attention to the webpage environment, even if only marginally more.

BECAUSE, audience reaction to advertising tends to be affected by the company it keeps, the more visitors value the online content they consume, the more positive their reactions to surrounding advertising will be. At least that’s the tendency if ad clutter is kept at a minimum or structured in a visually appealing way.

What this means is that if you are a blogger, you will be rewarded when creating high-value sites that leverage Google Adsense properly positioned. As you might know from this blog content, there is a compounding effect that occurs when your content is KEYWORD RICH, pulling BETTER ads that are then are perceived as more appropriate and consequently are clicked more often.

So there you go – create MORE VALUABLE CONTENT and you shall be rewarded both with more visitors as well as more click-throughs on your ads.

A Traffic Pirate May Try To Steal 20 To 50% Of Your Traffic

This is going to be a quickie, but critically important tactic to avoid a traffic pirate from stealing 20 to 50% of your blog traffic. It takes less than 5 minutes and costs less than $10 to bullet-proof yourself.

Continue reading ‘A Traffic Pirate May Try To Steal 20 To 50% Of Your Traffic’

Stats and stuff get people to come back to your blog

I published a post about this a while ago with a focus on how to get more people to read your blog. Today’s idea is different, in fact it’s even a little weird…

Continue reading ‘Stats and stuff get people to come back to your blog’

Why you MUST START or KEEP Blogging…

Just in case you needed a few more reasons to START or KEEP blogging…

There are a lot of stats out there, but these speak to why blogging has become mainstream:

  • There are now over 1.4 million BRAND NEW blog posts EVERY SINGLE day!
  • 22 of the 100 most popular websites in the world are now blogs that get on-going traffic.
  • Blog readers average 23 hours online each week in front of their screens – say it with me… Ka-Ching!
  • Blogs are easy to launch half the bloggers polled recently said it took less than 2 months from initial concept to launch of their blog.
  • A whopping 9 out of 10 (88%) saw a boost in search engine ranking within 3 months of launch – this is normal for the search engines to get past their ‘grace’ period and knock off the SEO ‘cheaters’
  • 2 out of 3 bloggers (62%) saw an increase in sales within 3 months of the launch of their blog, which means blogging pays!
  • It doesn’t matter much what you blog about, blog readership is growing among ALL demographics.
  • It gets better – blog readership is now at 1 out of every 4 Internet users who say they read blogs DAILY which means you have an on-going RELATIONSHIP with this audience.

So there you have it – MORE reasons to START or KEEP BLOGGING!

The last thing the world needs is another blog…

…Unless of course that blog is YOUR blog!

The stats are astonishing to say the least…

Continue reading ‘The last thing the world needs is another blog…’

Creating Valuable Blog Content

Watch this brief YouTube video so you can get where I’m coming from…

You can create valuable content for your blog by first telling people what they don’t know they don’t know – that’s what’s called ‘intriguing’ and on its own will fascinate some of your readers.

The exponential value however is to reveal what your readers don’t know they already know. That unleashes what I call the Exponential Potential™ creating a sense of confidence and excitement of what’s possible FOR THEM.

Because they now know they know ‘X’.

If you keep revealing stuff they either don’t know they don’t know or don’t know they know – you’ll have them hooked and they’ll keep coming back for more.

Whatever you do, don’t tell them what they already know they know OR worse what they know they don’t know. If you tell them what they already know, they’ll never come back and if you remind them of what they know they don’t know, you’ll not only lose them as blog visitors, but you’ll never get them as clients, affiliates, in fact they’ll avoid you at all costs.

So there you have it – a different perspective on how you can create valuable content for you blog!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist


In an upcoming post, I am going to highlight why and how you must consider having multiple blogs to MULTIPLY your results and enhance your communications.

Don’t miss out – register for the automatic e-mail service or subscribe to the RSS feed to this blog so you don’t miss that post or any others that could really help you get your blog rockin’ n’ rollin’…

Post your Blog on Your Linked In Profile

If you aren’t on www.LinkedIn.com by now, you’re already behind the 8-ball.

You can link in to my network by clicking here >>> Marc Dussault <<<

It takes less than 2 minutes and you’ll have more than 1 MILLION CONNECTIONS INSTANTLY.

Once you’re on Linked In, you’ll want to make sure you fill in your profile as much as possible, focusing on keyword rich descriptions so that your name, product and/or service comes up in natural search engine results.

That means FREE traffic to you, especially Long Tail Niche Traffic!

It gets better – go to the Linked In home page, at the bottom of the left-hand side column, you’ll see a gear with the tag ‘applications’ click it and you’ll see the Blog Link Application.

“With Blog Link, you can get the most of your LinkedIn relationships by connecting your blog to your LinkedIn profile. Blog Link helps you, and your professional network, stay connected.”

How Blog Link Works:

Blog Link Powered by TypePad is simple. Here’s how to get started:

  1. Make sure your blog is listed on your “Websites” on your Profile.
  2. Add the Blog Link application to your LinkedIn Profile.
  3. That’s it – Blog Link will now add your sites to your profile.
  4. To find news and ideas from trusted people in your network, go to the “Your
  5. Network” tab. Blog Link will automatically find all of the blogs in your network and update them in the
  6. “Your Network” tab. If you do not see the blog of one of your connections, just ask them to add it to their “Websites” list on their LinkedIn profile and Blog Link will find it for you.

The best part is that it’s free – people who view your profile, will see your most recent blog posts.

In my case, at the time I published this post, I was getting an average of 7 views/day which is +/-2,500 people per year who are viewing my profile and/or finding ‘me’ in natural searches automatically.

As you know from my 1 percent improvement video, it all adds up and makes a difference – OFTEN a BIG difference.

The best part about this add-on with Linked In is that it promotes your completed profile to 110% completion, which means it gets a higher search engine (Google) ranking.

So now that you know, “please Dussault!”

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist


If you would like to share tips and techniques like this with others, please post a comment on this blog and I will create a blog post around it giving you the exposure and backlink that as a blogger you know is ‘priceless’ especially with a high ranking blog like this one!

Is the tail wagging your blog?

If you’ve never heard of Chris Anderson’s book “The Long Tail”, you need to get your hand on it ASAP. The concept is quickly summarised in this funny YouTube video…

So what does this have to do with your blog?

Great question!

You need to determine if you are blogging to the long tail or short head that I call the fat belly of the normal probability distribution curve.

I’ve already written about making sure you include KEYWORD RICH CONTENT in your blog, but the question is WHICH KEYWORDS?

Long Tail or Short Head Keywords?

Obscure long tail keywords or popular ‘generic/generalist’ keywords? The decision is yours – make it strategically.

You must decide where you want to POSITION yourself with your blog. If you have several blogs, you can POSITION each one individually.

If you only have one blog, you need to decide.

Trying to be all things to all people doesn’t work.

Exponential Marketing enthusiasts know that you don’t want to please all the people all the time, you don’t want to please some of the people some of the time…

You want to please MOST of the people MOST of the time.

That means when someone comes to your blog, they know what they’re getting and you give it to them.

Have a read of Chris Anderson’s book and see how your perspective on blogging improves.

Onward and upward!

Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

Have you figured out yet if you’re blog is wagging the tail or the tail is wagging your blog?

When you come across LONG TAIL NICHE AUSTRALIAN BLOGS that are really good, please let me know I would really like to highlight them. Of course let me know WHY you think they’re awesome.

Let me know by posting a comment on this blog.

KEYwords are Key to blogging success

I am sure you’re heard of the Pareto Principle, the 80-20 Rule… For blogging it’s 20% of your keywords accounts for 80% of your affiliate sales.

What makes these keywords different and why they are important is how you will increase the Return On Investment (ROI) of your blog.

While everyone is running around trying to build massive keyword lists, it’s just not needed – IF you have an Exponential Mindset™.

I can hear you all the way over here…”But Marc, what about the long tail?” The long tail keywords are great, but only if they convert into sales or opt-ins which then convert into sales right? Otherwise, they’re just a big
waste of time and money decreasing your ROI.

The first thing to do is find keywords that are more likely to be BUYER keywords, relevant keywords actively being searched when a BUYER is looking for something specific.

By using an easy keyword level tracking tool, and a few good research tools this becomes relatively easy.* Next is getting rid of all the non-money-making keywords that do nothing for you other than increasing your ad spend on the winning keywords.

Once you start having some known converting keywords in your arsenal you then want to push these keywords to the MAX by targeting the organic rankings for these keywords by using
placement targeting and by using the content network to get much cheaper clicks.

That means you need to optimise the use of those KEYWORDS IN YOUR BLOG…

In an upcoming post I’ll review the three KEYS of keyword blog optimisation strategies.

Until then, keep blogging and pushing…

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist


* We reveal these tools in our Internet Mastery Platinum Program. Consider these tools like having the answers to a final exam 2 to 3 weeks before you have to write it… It’s the unfair advantage the top 5% of Internet Marketers keep to themselves so they keep making more than the other 95% COMBINED.

Intrigued? You can attend a one-day Internet Millionaire Marketing Day in Melbourne on Saturday December 6…