Sydney-based agency, Ultimate Edge Communications is offering a $100K Business Revival Kit including $50,000 of free advertising to help businesses kick start their sales during the Covid-19 crisis.
What a great idea!
Archive for the 'Lead Generation' Category
Want to win a RedBalloon gift certificate? Check out the campaign on KISS 1065’s Kyle and Jackie O show. Click on the link to listen in!
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This is just one of many of Ultimate Edge Communication‘s exciting client Christmas campaigns!
Yes, it’s that time of year when everyone comes out with their top 10 lists of the year, because why not take a few minutes to review the year that has been? We use this time to do New Year’s Resolutions, so why not look back for some inspiration and insights?
Click here > for the best blog posts of 2015.
If you find any other “top 10” lists worth sharing – place a comment below. I’d love to see it and share it with our readers and subscribers.
According to recent statistics compiled by competitions.com.au, 79% of Australians use the internet on a daily basis. They’re using the internet for communication, recreation, and for online shopping. This led to $33 billion dollars in ecommerce sales in 2012, with the number expected to increase to $37.1 billion in 2013.
If you’re a business owner who has yet to create an online presence, now’s the time to tap into the market. Yet while most businesses have websites, not all of these are seeing the brisk level of sales that they could.
A well-designed retail website will not only help draw in customers, but it will encourage them to visit time and again. There are a few tips that can help you make sure your website stands out from the competition.
Choose from hundreds of templates, which you can customise to fit your unique brand
Use Professional Templates If you run a small business and don’t have the time or money to hire a professional web design team, you may want to look into all-in-one web hosting solutions.
These website builders will offer you the ability to pick and choose from hundreds of templates, which you can then customise to fit your unique brand.
The best templates will be elegant and easy to navigate. At the moment, minimalism is a top trend in web design.
Don’t be afraid to try out several different designs, changing fonts, colours, or other small details every couple of weeks and analysing the results.
This will help you determine the layout that will give you the best results.
Post Great Photos
Choosing the best website builder will get you off to a great start when it comes to web design. Yet the actual content that you post is extremely important. For online retailers, this will usually include photos and descriptions of physical products. Be sure not to underestimate the importance of a stylish, flattering photo.
Because customers won’t be able to see or touch the product in person, they will be relying on photos to make their purchasing decision. Photograph as many small details as possible, using sufficient lighting. Offering a 360 degree view of the product or even a short video of its use by a model can also enhance your web design.
Integrate a Reliable Payment Gateway
Although many online retailers add a shopping cart as a last minute detail, this is actually one of the most important facets of designing a successful retail website. You can lure the customer in with your appealing design and top-notch products, but if the checkout system is too lengthy and confusing you’ll lose the sale.
There are numerous payment gateways that you can connect to your website, including credit card companies and third-party processors such as PayPal. Using ecommerce software is a good way to connect these gateways to your website with seamless integration. Allow friends to try out your shopping cart system to see how it can be improved, always striving for a one-page payment process.
By paying attention to the various design features on your website and how they work together, you can create a unique shopping experience for your online customers. This will put you in line to share in the booming ecommerce market in Australia.
This is a uniquely Australian Blog and when I came across this story about the Gillard Government Blogging, I thought it was an ideal opportunity to highlight a few things.
First, this is a classic case of government over-spending. I run 7 independent blogs with another 3 in foreign languages – with no staff, at essentially no cost.
Second, when small business people see the government spending $53,000 on blogging, they think they can’t afford to do it.
Third, If the government is blogging, that tells you that you, as a small business should be.
Of course you don’t want to be spending that kind of money – which is why you’ll want to consider our Business Blogging Webinar. It will help you get going with your new blog or improve your existing blog leveraging proven, legitimate Search Engine Optimisation (SEO) strategies to generate more online traffic that converts to paying clients.
Every blogger wants more traffic to his or her site. So how do you get it? Simple – give people a REASON to come to your site.
Find something interesting, intriguing or even funny and share it with them. Create an experience that readers want to have. When you maintain that level of quality, you’ll be rewarded with loyalty and the free organic traffic will flow to your blog effortlessly.
My gift for you today is the cover of a recent Economist Magazine – the magazine read by more millionaires than any other publication in the world!
I bet you didn’t know that. That’s what you need to do – EDUCATE and INFORM your readers and a little humour like this doesn’t hurt either! 😆
State Of The Union 2011 - The Economist Magazine Cover
Want to get better results from your email marketing efforts and grow your email list? Here are the elementary steps of list building, as well as some more creative ideas.
The Basics of Blog List Building
When you first get started with email marketing, it’s normal to have a smaller list. It takes a concerted effort to get in the habit of asking for email addresses. There are people who have been email marketing for years and still aren’t taking advantage of all the opportunities they have to grow their list. Don’t let that be you!
Here are a few simple things that you can do to build your list:
- Put a “Join My Email List” sign-up box on your website or blog. Your website is the first place most people look when they want information about your business. It’s great when they visit your website, but are you capturing their email addresses? Don’t miss the chance to start building a relationship with them.
- Ask your customers for their email addresses and permission whether it’s over the phone or in person. Don’t forget to tell customers about your email communications and ask if you can add them to your list. If you have a physical store, put out a sign-up book in a prominent place. If your business is Internet-based and your only customer communication is through email, send them a follow-up email after an order and ask if they want to join your list. If you have employees who interact with customers, train them to ask as well.
- When you meet people at networking events and trade shows tell them about your free e-newsletter or your email-only specials and ask them if they would like to join your list.
Want to take it to the next level?
Here are some creative ideas that you can put into practice: Continue reading ‘5 Blog List Building Tips’
As you know by now, my short blog posts are rare. This is one of them. This YouTube video is a must watch for anyone involved in Internet Marketing. It is absolutely priceless. I know you’ll want to watch it more than once and forward this blog link to colleagues and friends.
The Social Media Revolution Is Here
Just a quick post to make sure that when you do launch your blog – make sure it is on the SAME domain as your website or sales pages IF you want to create traffic to that site, page or product. If you create a separate URL, then ONLY that URL will get the SEO (Search Engine Optimisation) benefit…
For example:
You may or may not know that we’ve posted a FREE AUDIO PROGRAM on blogging… I just thought I would remind you that it’s still there, it’s still FREE, but who knows when we’ll decide to start selling it. Why not take a minute to get instant access and give it a listen over the weekend!
Click on the URL to access the Exponential Blogging 101 Audio Program.
Within one hour, you’ll discover:
- The one thing that makes a blog different from a conventional website and why you MUST be blogging if you aren’t already.
- The top 3 reasons why search engines love blogs and what it means to your bank account
- How to get started blogging, or taking your blogging to the ‘next level’ where thousands of people subscribe or you start to generate cash from your readership.
- Special blogging tips for search engine optimisation that will increase FREE organic traffic by as much as 100% in less than 30 days.
- How to manage content and publishing – the pros and cons of different strategies including the pitfalls to avoid at any cost.
- How to gain link popularity ethically and exponentially.
- How to get noticed in the ocean of blogs that are out there – if you don’t do this, you’re putting in a LOT of effort for little or no result/reward – that’s no fun.
When you have a blog, one of the challenges is to get people to opt-in to something that QUALIFIES them for future communications so that you can establish rapport and build a relationship. Australian copywriter Kevin Francis has come up with a brilliant opt-in idea for his blog.
Get Your Next Headline For FREE!
Your Next Killer Headline is FREE!
Go to Kevin’s blog, www.MaximumResultsCopywriting.com and find out what he comes up with!
What unique and innovative idea can you come up with other than some other ‘FREE REPORT’?
The more creative you are, the better your opt-ins and the quality of your list will be – think about what ‘test drive’ you can offer that would be different, fun and interesting!
In last month’s post, I explained that adding case studies to your blog posts increases value for your readers. It creates another way of communicating with your readers beyond the constraints of the blog. The thing is a case study doesn’t have to be long or complicated – it just has to be of interest to your readers – like this one I prepared for you –
Internet Mastery Case Study: From 0 to 300 subscribers in 90 days
Now, before I give it to you, you have to admit that’s a great title and you WANT to read it. That’s the whole point. Make sure your case study title is intriguing enough. In this instance, it’s a two-page explanation how Yvonne McIntosh went from 0 to 300 subscriber with one of her sites in 90 days…
Click here to get the Internet Mastery Case Study: From 0 to 300 subscribers in 90 days.
If you aren’t on www.LinkedIn.com by now, you’re already behind the 8-ball.
You can link in to my network by clicking here >>> Marc Dussault <<<
It takes less than 2 minutes and you’ll have more than 1 MILLION CONNECTIONS INSTANTLY.
Once you’re on Linked In, you’ll want to make sure you fill in your profile as much as possible, focusing on keyword rich descriptions so that your name, product and/or service comes up in natural search engine results.
That means FREE traffic to you, especially Long Tail Niche Traffic!
It gets better – go to the Linked In home page, at the bottom of the left-hand side column, you’ll see a gear with the tag ‘applications’ click it and you’ll see the Blog Link Application.
“With Blog Link, you can get the most of your LinkedIn relationships by connecting your blog to your LinkedIn profile. Blog Link helps you, and your professional network, stay connected.”
How Blog Link Works:
Blog Link Powered by TypePad is simple. Here’s how to get started:
- Make sure your blog is listed on your “Websites” on your Profile.
- Add the Blog Link application to your LinkedIn Profile.
- That’s it – Blog Link will now add your sites to your profile.
- To find news and ideas from trusted people in your network, go to the “Your
- Network” tab. Blog Link will automatically find all of the blogs in your network and update them in the
- “Your Network” tab. If you do not see the blog of one of your connections, just ask them to add it to their “Websites” list on their LinkedIn profile and Blog Link will find it for you.
The best part is that it’s free – people who view your profile, will see your most recent blog posts.
In my case, at the time I published this post, I was getting an average of 7 views/day which is +/-2,500 people per year who are viewing my profile and/or finding ‘me’ in natural searches automatically.
As you know from my 1 percent improvement video, it all adds up and makes a difference – OFTEN a BIG difference.
The best part about this add-on with Linked In is that it promotes your completed profile to 110% completion, which means it gets a higher search engine (Google) ranking.
So now that you know, “please Dussault!”
Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist
P.S.
If you would like to share tips and techniques like this with others, please post a comment on this blog and I will create a blog post around it giving you the exposure and backlink that as a blogger you know is ‘priceless’ especially with a high ranking blog like this one!
