This is a uniquely Australian Blog and when I came across this story about the Gillard Government Blogging, I thought it was an ideal opportunity to highlight a few things.
First, this is a classic case of government over-spending. I run 7 independent blogs with another 3 in foreign languages – with no staff, at essentially no cost.
Second, when small business people see the government spending $53,000 on blogging, they think they can’t afford to do it.
Third, If the government is blogging, that tells you that you, as a small business should be.
Of course you don’t want to be spending that kind of money – which is why you’ll want to consider our Business Blogging Webinar. It will help you get going with your new blog or improve your existing blog leveraging proven, legitimate Search Engine Optimisation (SEO) strategies to generate more online traffic that converts to paying clients.