You have a new idea or product or service.
It’s cool but in its early form – a little edgy and raw.
But it’s got potential.
How do you get the word out?
Hypothesis No.1: Personalise it
If you can’t be all things to all people, road test the idea with a few trusted friends. Cut it down to its raw elements and put it to them for comment.
Put a little spin on it to initiate eyeball engagement. Think of it this way: if your product was a book, what would the cover/title/book need to look like so that the potential reader grabs it off the shelf. Whether he/she ends up buying it will depend on the merits of the transaction – does the book give the reader what he/she needs/wants, but the point is you need to gather the audience before you can even start that spiel.
The AustralianBlogs experience
We thought we’d try our new idea on the inmates/housemates at the Silicon Beach House by individually labelling some beers we brought for Freelancer Friday. Small and hopefully unobtrusive but enough for Bronwen, Myles and Dave to ask the question we wanted them to: “So what’s BLOG.biz?”
Whether or not the new idea meets their needs will depend on how well we do our job in structuring our offering + whether they actually need what we offer….but last things first – let’s make them grab this little idea off the shelf for a closer look.
Dave Gardner (Intilecta Corporation)