How To Get More People To Read Your Blog

Ever wonder why some blogs are really cool to read while others are a bore and waste of time? If you don’t have enough people COMING to your blog and REGISTERING to your blog, you might not have developed a ‘persona’ that is congruent and authentic that resonates with your audience.

It’s a skill that I teach in our Killer Kopywriting Workshops, a Platinum Program event that is usually closed to the public, but when you call Gulliver on 0401 923 582, IF seats are available, he might be able to get you in to the next one in Melbourne on Wednesday 28 January from 10 AM to 5 PM so you can fly in and out on the same day from inter-state without having to pay for a hotel room.

But that’s not why I’m writing to you today.

The persona that you create will determine who subscribes to your blog.

If you don’t create one, no one will come.*

A ‘persona’ is a manufactured identity that meets the approval of an audience that wants to hear more from that ‘persona’…

One extreme example is The Rich Jerk. He created this persona and people who are into that ‘persona’ will go to his site and register on his blog.

Another persona, more my style is Grammar Girl… She has GREAT advice and I think her branding is very professional. I always send people to my favorite post on apostrophes

So there you have it, create a persona and reap the rewards of a dedicated group of subscribers who will not only read your blog, but send people to it like I just did.

* If you don’t have a ‘persona’, then you need to have something else to get people to keep coming back, that is the subject of a future post – stay tuned and stay subscribed!

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