Blogging is not just about publishing a post, it’s about creating value for your reader. Case studies are a GREAT WAY to create value, by consolidating ONE KEY IDEA and making it dead easy for the reader to IMPLEMENT it in their business, website or blog.
Take this example – I published a post called “Keywords are key to blogging success” and then created a case study about it, which you can download for future reference.
Don’t you agree a PDF that you can easily and quickly access is more ‘valuable’ to you?
So there you have it – convert, transform and enhance your posts into case studies and see what happens to your readership and subscriptions!
There are a few more cases I’ve lined up for you – they’ll be ready in the next week or so.
Make sure you register either via RSS or e-mail so you don’t miss them!