Ultimate Edge Communications Wins 2018′s Best Christmas Ad for RedBalloon campaign

Ultimate Edge Communications has achieved the perfect result to deliver this year’s best Australian Christmas campaign.

Cubery, a tech-driven research and insights agency, has tested the effectiveness of 13 leading Christmas campaigns and discovered this festive season, one ad stands head and shoulders above the others. They made a list, checked it twice and named UEC’s campaign for RedBalloon “Break with Tradition” as the most effective Christmas ad of the 2018 festive season.

Click here to have a look.

 

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Ultimate Edge Communications – 12 Days Of Christmas RedBalloon Campaign

Want to win a RedBalloon gift certificate? Check out the campaign on KISS 1065′s Kyle and Jackie O show. Click on the link to listen in!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

RedBalloon-Kiss1065

This is just one of many of Ultimate Edge Communication‘s exciting client Christmas campaigns!

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Exceeding customer expectations to provide a better service

Meeting customer expectations is a difficult element of customer service, and one that will require work to get right. Part of the reason why this can be such a complex area is down to the fact that it is a multi-step process, and one that has to be factored in at every stage of the customer journey. The challenge of not just meeting, but exceeding, customer expectation is one where the majority of business believe that they are competent, only to find that their customers don’t agree. When 80% of companies are under the impression that they provide quality service, but only 8% of consumers agree that they get the best level of that same service, then you know that there are discrepancies between assumption and reality. If you want to commit to exceeding customer expectation, then consider these three essential starting points.

Building that customer connection

It used to be that in order to establish a long-lasting relationship with customers, all you had to do was be based near them geographically. Nowadays, the friendliest and most efficient customer service is going to be ineffective if you are not connected to your audience. There are many effective ways to strengthen your connection with your customers, but your priority should be on building relationships. You can do this very effectively by using content marketing strategies. The concept of content marketing has become the most important element of any modern marketing strategy, and if you can ensure that your content is going to be high value and demographically targeted, then your business is going to be better able to establish those all-important connections and build a loyal base of repeat customers.

Provide choices that they want

This isn’t about expanding your clothing line or increasing the number of products that you sell. It’s about letting customers interact with you and buy from you in the ways that they prefer. This could mean that you simply have to have that Facebook page, as your market research has indicated that your target demographic are most likely to be on that platform. Choice is most important when it comes to the buying process, and one of the major causes of shopping cart abandonment is down to a lack of payment options. Consumers want to be able to pay quickly, easily, and in the manner of their choosing, and if you can’t provide those methods then they will simply look elsewhere. Make sure that you are set up for cash, credit card, and maybe even cryptocurrency payments, no matter which shopping avenue your customer happens to be using. You can even connect your brick and mortar outlet to your website by clicking here and investing in a linked point of sale app that will update your stock inventory and streamline your ordering process.

Building the best team

It’s an established fact that your employees are your most valuable resource. Always commit to giving them the right training, and ensure that everyone in your business is fully aware of not only the products that you sell but the mission statement, branding, and values of the company as well. One additional area to consider is the removal of customer service scripts. Allowing your customer-facing employees to interact naturally will have surprising effects on your potential to exceed customer expectation, and your workforce will be happier as well.

In a highly competitive business landscape, the challenge is on to provide the products and services that consumers want, while ensuring that you go above and beyond their expectations. Aim for the WOW factor, and your business will show positive gains as a result.

 

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Father’s Day Campaign – In True Blue Aussie Style

Every once in a while “you know you’re Australian” when you see an ad that with our unique sense of humour. Ultimate Edge Communications hit the nail on the head for Red Balloon’s recent Father’s Day Campaign.

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Buy tickets to Cockoach at the Sydney Fringe Festival

Tickets are on sales for Cockroach at the 2018 Sydney Fringe Festival. Click on the hyperlink. This is a limited seating venue – don’t miss out!

This is the 2018 Sydney Fringe Festival performance that has everyone ‘buzzing’…

Cockroach - Leah Donovan

COCKROACHAn amoral revenge tale for the #MeToo generation

A story of hope, healing and transformation.

“…as you all know there is nothing stronger than a broken woman who has rebuilt herself’ Hannah Gadsby

Cockroach was born from a place of anger. As a woman, I’m growing increasingly frustrated and angry at some men in prominent positions who have been getting away with sexual misconduct and abuse.

Unfortunately, the victims are often suffering alone and in silence. After all, a civilised and sophisticated woman should act like a lady (read: hide her shame, pain and suffering and pretend that all is well).

Well, all is not well.

For victims of abuse, life can never be the same again. It will also be more difficult if they take no action and keep doing what’s expected instead of what’s right.

All the time we hear of stories where the woman was in the wrong place, at the wrong time, wearing the wrong clothes. The perpetrator, it seems, had no choice but to teach this ‘unruly person’ a lesson. The blame is always directed at the victim.

Click here to read more and sponsor the performance.

This Australian production is sure to create a lot of buzz and discussion about this timely, relevant and important topic.

Please spread the word on social media!

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Sydney Fringe Festival 2018 – Cockroach

Don’t forget about the 2018 Sydney Fringe Festival and the performance that has everyone ‘buzzing’…

Cockroach - Leah Donovan

COCKROACHAn amoral revenge tale for the #MeToo generation

A story of hope, healing and transformation.

“…as you all know there is nothing stronger than a broken woman who has rebuilt herself’ Hannah Gadsby

Cockroach was born from a place of anger. As a woman, I’m growing increasingly frustrated and angry at some men in prominent positions who have been getting away with sexual misconduct and abuse.

Unfortunately, the victims are often suffering alone and in silence. After all, a civilised and sophisticated woman should act like a lady (read: hide her shame, pain and suffering and pretend that all is well).

Well, all is not well.

For victims of abuse, life can never be the same again. It will also be more difficult if they take no action and keep doing what’s expected instead of what’s right.

All the time we hear of stories where the woman was in the wrong place, at the wrong time, wearing the wrong clothes. The perpetrator, it seems, had no choice but to teach this ‘unruly person’ a lesson. The blame is always directed at the victim.

Click here to read more and sponsor the performance.

This Australian production is sure to create a lot of buzz and discussion about this timely, relevant and important topic.

Please spread the word on social media!

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Cyber Safety Checklist

I just published an original blog article “Ward off hackers with this cyber safety checklist” on the Internet’s #1 domain registrar, GoDaddy.com, a great resource for checking and buying domain names (URLs) for your company’s online presence.

Click on the hyperlink to check it out – it’s a great resource to make sure you’re doing everything you can to protect your website and blog.

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Cockroach – At The Sydney Fringe Festival

COCKROACHAn amoral revenge tale for the #MeToo generation

A story of hope, healing and transformation.

“…as you all know there is nothing stronger than a broken woman who has rebuilt herself’ Hannah Gadsby

Cockroach was born from a place of anger. As a woman, I’m growing increasingly frustrated and angry at some men in prominent positions who have been getting away with sexual misconduct and abuse.

Unfortunately, the victims are often suffering alone and in silence. After all, a civilised and sophisticated woman should act like a lady (read: hide her shame, pain and suffering and pretend that all is well).

Well, all is not well.

For victims of abuse, life can never be the same again. It will also be more difficult if they take no action and keep doing what’s expected instead of what’s right.

All the time we hear of stories where the woman was in the wrong place, at the wrong time, wearing the wrong clothes. The perpetrator, it seems, had no choice but to teach this ‘unruly person’ a lesson. The blame is always directed at the victim.

Click here to read more and sponsor the performance.

This Australian production is sure to create a lot of buzz and discussion about this timely, relevant and important topic.

Please spread the word on social media!

 

 

 

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How Much Does The Average Sickie Cost In Australia?

That’s the question a lot people ask -  How Much Does The Average Sickie Cost In Australia? Click on the hyperlink to see the various statistics and cost per employee, per business, etc.

It’s very interesting and not at all surprising to learn that “entitlement mentality” is the #1 reason for the proliferation of absenteeism – in Australia.

We’ve blogged about Australian Sickie Stats previously, but this new article summarises it in more practical terms and has been updated since the original post was published in 2011.

 

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Beware Origin Energy Phishing Scam

Be careful of the latest phishing scam claiming you have a balance owing to Origin Energy!

Don’t click on any of the links – even though SOME of them look legit!

Origin Phishing Scam Email

This is the PHISHING SCAM LINK!!!

Origin Phishing Scam Link 1

This one looks legitimate, which is why you have to be VERY careful and diligent!

Origin Phishing Scam Link 2

 

Apple users, be careful of this phishing scam!

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Australia: The land of 10,000 beaches

Amazingly, Australia’s 30,000+ mile-long (50,000+ km) coastline is connected by more than 10,000 beaches. If you wanted to visit a new beach every day, it would take you more than 27 years!

Let’s get started shall we?

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Can you wear headphones while you drive in Australia?

Have you ever wondered if you can  wear headphones while you drive in Australia?  It actually depends on a few things. Click the hyperlink to make sure!

Whatever the rules might be, stick to the principle that you should be alert and aware of your surroundings while driving. Better safe than sorry!

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How to find lost money

The Australian government is trying to help (you) find money in lost or forgotten accounts.

Click on the hyperlink to see if you have a hidden treasure somewhere unknown!

A friend recently found $2,000 in a ‘trust transfer’ account following a real estate transaction she did more than 10 years ago!

Happy hunting!

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Are there kangaroos in Sydney…?

Yes, they even cross the Sydney harbour bridge…

Don’t believe me? Click here to see a kangaroo crossing the Sydney Harbour Bridge!

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Are you a true Aussie? Take the test!

This is as good a test for Australian citizenship as any…!

Come back and post your total Aussie score with you’re TRUE Aussie comment slang to go with it, just to be fair dinkum.

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Australia’s Best Beaches…

We live in a great country, one the top reasons are the fabulous white sand beaches… Click on the hyperlink to have a look at these “hidden secrets”… Gorgeous!

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Australian Study On Mental Illness And Exercise

If you know anyone with mental illness, check out this recent Australian study that suggests exercise to reduce the consequences of mental illness. Every source of inspiration can help!

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Gun Culture In America Compared To Australia

Australians will always struggle to understand the US guns laws (or lack thereof). The video below partially explains why.

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Squash Statistics Infographic released by Sydney Squash Academy

SYDNEY, AUSTRALIA, October 14th 2017, In celebration of World Squash Day, The East Coast Squash Academy is excited to release the most all-inclusive infographic of squash statistics representing the history of squash, its massive global appeal, fun facts and interesting trivia.The Squash Statistics Infographic compresses 187 years of the sport’s history into exciting bite-size morsels of highlights outlining the benefits of squash, statistical and historical data from around the world, celebrating both male and female squash players.

“Squash is one of the world’s most misunderstood sports and our goal releasing this visually exciting infographic is to encourage more people to experience the fun, excitement and health benefits of the game,’ explains Aaron Frankcomb, The Academy’s founding director and head squash professional.

“Worldwide, squash is played by over 20 million people with Australia leading the world with nine gold medals making it the most successful squash nation in Commonwealth Games history. Squash welcomes people of all ages and social groups, it is not just for celebrities and high rollers.” Mr Frankcomb said.

“I don’t know of another sport that challenges your physical ability, technical skill and reflexes as well as combine strategic intent imagination and mental strength and toughness like squash does.” declares Peak Performance Strategist and faculty member, Dr Marc Dussault.
The infographic was created for public distribution to expand the sport’s reach and exposure, please feel free to share it on social media with a backlink to the Academy’s website where more than 100 original references are listed.

To view the Squash Statistics Infographic click “HERE”

________

For more information, please contact:

The East Coast Squash Academy

Founded in 2011 when Aaron Frankcomb retired from the Professional Squash Tour, the East Coast Squash Academy set out to create a business model to expand the presence of squash within local communities surrounding squash centres. The first installation was at Willoughby Squash Club where Frankcomb was the club’s resident squash pro until early 2017.

Since inception, the Academy has produced some stellar results including: Attracting a handful of junior players with aspirations of going on the professional (PSA) tour. Its junior program has the biggest contingent of players on the NSW Squash Junior ranking list, with players on the NSW junior state teams, Australian junior teams and Australian senior players. The Academy has developed NSW and Australian Junior Champions.

The Academy has been home base to two full time senior players that have reached careers highs of top 240 in the world on the Men’s PSA Tour. Its best female professional reached a top world ranking of 130.

The junior program has boasted (pun intended) over 500 children participating in weekly squads and training sessions. Memberships and participation in squads increased by 100% and 300% respectively and tournament registrations reached at an all-time high.

Aaron Frankcomb, The East Coast Squash Academy

Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: EastCoastSquashAcademy.com.au
Facebook: East Coast Squash Academy

Aaron Frankcomb

Aaron Frankcomb was ranked in the top 100 professional squash players for 8 years, 4 years in the top 50, winning 3 PSA titles. He represented Australia at the 2010 Commonwealth Games, was a Junior Champion in all age groups including 2 times in the Under 19 category and holder of scholarships in the Tasmanian and Australian Institutes Of Sport.

He now coaches professionally and remains Sydney’s top ranked squash player and is still considered within the top 5 players in Australia.

Contact details:
Tel: +61 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.AaronFrankcomb.com.au 
Facebook: East Coast Squash Academy

Dr Marc Dussault

Marc is the Academy’s Peak Performance Strategist and an avid squash enthusiast (addict). In his mid 40s, he reached the top ranks of squash masters with less than 5 years of competition using his signature techniques of deliberate practice.

When not on court coaching or doing high intensity drills and routines, Marc is the Exponential Growth Strategist mentoring business owners and entrepreneurs who seek to become champions in business.

Website: www.ExponentialGrowthStrategist.com

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Why Australians Will Never Understand US Gun Laws

Click here to see a great article on Why Australians Will Never Understand US Gun Laws.

 

 

 

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