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A maverick product in a crowded marketplace (does it sound like your blog?)


The poster child of beancounters everywhere, Tim Pethick, the founder of Nudie Juice gives a great interview in the Robert Half podcast (not a bad idea for a bunch of headhunters to spread the viral street cred).

If you have a blog or are starting a blog, you could almost substitute [name of your blog] every time Tim says ‘Nudie’ and apply the same marketing principles.

He’s a very articulate speaker and very much worth the 30 min investment.

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