The poster child of beancounters everywhere, Tim Pethick, the founder of Nudie Juice gives a great interview in the Robert Half podcast (not a bad idea for a bunch of headhunters to spread the viral street cred).
If you have a blog or are starting a blog, you could almost substitute [name of your blog] every time Tim says ‘Nudie’ and apply the same marketing principles.
He’s a very articulate speaker and very much worth the 30 min investment.