Australian Blogs is an award-winning blog that assembles all kinds of blogs from Australia. Focused entirely on blogging for fun and profit, it’s the Australian Blogosphere’s #1 meeting place for people who love to blog. Australian Blogs has it very own blog with useful tips and tricks about blogging.
- Websites included (2007 stats – 12 months)
- AustralianBlogs.com.au – redirects to BuggerAll.com.au
- BuggerAll.com.au - 106k uniques, 1M pageviews
- AustralianPodcasts.com.au – 10k uniques, 127k pageviews
- AustralianWiki.com.au – 6k uniques, 42k pageviews
- News2.com.au – 5k uniques, 59k pageviews
TOTAL 127k+ uniques and 1.2M+ pageviews in 2007
Blogs (or weblogs) are online content management applications that allow Internet users to publish content easily without need for coding. Since their appearance a number of years ago, estimates of the global ‘blogosphere’ (i.e. the blog community) as numbering 70 million and growing at 120k per day (source: Technorati.com).
AustralianBlogs.com.au was established in February 2006 as a means of showcasing local blog content. Up to this point, locating domestic bloggers was difficult as the preeminent blog directories, Technorati.com and Google Blogsearch, were North American concerns and did not differentiate blogs by country of origin.
AustralianBlogs.com.au is a directory that allows bloggers to list (at no cost), the details of their Australian blog i.e. Title, description, URL, as well as keyword tags to which their blog relates. Simply put, it is the Yellow Pages for Australian blogs.
It allows Australian bloggers to list their blog, and blog readers to find Australian blogs.
SO WHY ARE BLOGS IMPORTANT?
Blogs are predominantly online journals. Bloggers blog about the goings-on within their spheres of interest e.g. Sports, movies, consumer goods. They share opinions freely and without the commercial bias of traditional media.
Bloggers also tend to attract other bloggers of the same interest group. Another feature common to blogs is the ability for readers to make comments on blog posts. This allows a bi-directional ‘conversation’ to be effected as distinct from the one-way traffic of traditional static websites.
Bloggers also often cite blog posts of other bloggers, or even display related or recommended blogs on the sidebar of their blog. Blog relationships or communities thus take on a tribal nature.
All this highly-integrated online interest groups of mutual backlinking translates to:
- Enhanced search engine results for blogs
- Quicker dissemination of relevant news to the people most interested
- Sticky web traffic given the blog’s role as the vehicle of one’s online presence (the blogger and the blogger’s friends will serve as the key repeat audience).
WHY DO PEOPLE BLOG?
- to create an online presence
- a means of personal, professional and/or business expression
- to be part of the (online) community.
WHY DO PEOPLE READ BLOGS?
- online voyeurism
- easily accessible media
- another source of news, gossip, information and opinions
- blogs usually cluster around other blogs of similar interest and is thus a virtual community
WHAT IS THE BLOGOSPHERE SAYING ABOUT AUSTRALIANBLOGS.COM.AU?
- Duncan Riley - TechCrunch
“Jon Yau of Australianblogs.com.au, who continually told me that Australianblogs.com.au was a poor mans de.licio.us, and who I had great pleasure in pointing out to in return, was really the market leader in Australia for this sort of thing whether he liked it or not, because he’s the only one doing it.”
- Darren Rowse– Technorati Top 100 blogger
- Yaro Starak – Blog Entrepreneur
- Steven Noble – Former Director of Digital at Hill & Knowlton Australia. Now Senior Analyst with Forrester Research.
- Google backlinks – sites that link to AustralianBlogs.com.au
Over 3500 external links to the AustralianBlogs.com.au group of websites as tracked by Google.
AUSTRALIA’S NOISIEST BLOGS (aka STATE OF THE AUSTRALIAN BLOGOSPHERE)
- AustralianBlogs also publishes the very popular, ‘State of the Australian Blogosphere’ rankings – a tongue-in-cheek look at the movers and shakers of the local blog scene.
- In addition to a strong web presence, AustralianBlogs (with the help of local blogger/volunteers) also organises Weblogger meetups in:
Go on and register to the RSS feed or e-mail notifications to get all the updates to the Australian Blogs Blog.