FMCG Blog is a place for news and views on the state of the Fast Moving Consumer Goods (FMCG) business in Australia. My definition of FMCG are any goods sold in a supermarket, your may be different and I am happy to accept that. We try and break the news not just repeat it and we are working on a forum to give our readers plenty of opportunity to express their own opinions and views on the FMCG market.