In a previous post, I mentioned that using keywords IN YOUR BLOG CONTENT can make a huge difference in your rankings and if you sell products from your blog, your sales as well.
But it’s not just about placing keywords, it’s about placing them strategically WITHIN your blog content.
Search engines use Prominence, Proximity and Density to rank the USE of the words within your blog posts.
Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest of the text. The words that follow are scored lower and lower by the search engine algorithm until it is truncated or gets to zero value.
Poor example: ABC Corporation – we offer printing services to businesses
Better example: Business Printing Services – from ABC Corporation
If you’re technically inclined, using <h1> tags increases the text prominence substantially.
Proximity refers to how close the keywords that make up your keyphrase are to each other.
Poor example: Printing Business Cards & Letterheads
Better example: Business Card Printing & Letterhead Printing
The better example is optimised for “Business Card Printing” and “Letterhead Printing”.
You must keep in mind that search engines are ROBOTS that don’t think (or read), but ruthlessly analyse word placement and proximity to INTERPRET relevance and value to rank countless streams of text. You have to write like a robot wants to read!
Density is the third key to optimise keywords in your blog – which means removing any extraneous words for your titles.
Poor example: Business Printing and other services
Better example: Business Printing
The poor example has 40% density (2 out of 5 words) whereas the better example has 100%.
You can ‘cascade’ these principles to further optimise your Search Engine Optimisation (SEO), but that is well beyond this blog post. We teach these principles in our Internet Mastery Programs.
I am sure if you just keep this in mind, you’ll make the 1 percent improvement that makes all the difference!
Onward and upward!
Dr Marc Dussault
Examples for this concept were taken from an excellent book called “Get To The Top On Google” by David Viney. I highly recommend it as a basic SEO manual. If you’re like me, you’ll highlight segments that you’ll want to revisit on an on-going basis.