If you’re blogging as part of a corporate strategy, you need to make sure you are consistent with your branding, otherwise you will lose credibility, preeminence and yes sales. As an Exponential Growth Strategist, I help people get extra-ordinary results by doing out-of-the-ordinary things leveraging exponential marketing strategies on the Internet as well as in business.
Blog Branding: How Important is it?
That depends. It depends on why you are blogging in the first place. If it’s just a fun thing you’re doing, then it doesn’t much matter, but if it’s to make money or reinforce a service or product you’re selling then it is VERY IMPORTANT.
I guess the only point I want to make today is that if you want to be taken seriously, you just have to LOOK the part.
The reason I say this is because without proper branding, you’re going to lose people ONCE they get to your blog – within seconds, people get a feel for it and either stay or click away.
You only have seconds to make that FIRST impression.
Make sure it’s a good one!