Today’s post might be obvious to you, but trust me, it’s not to a lot of people. Make your blog and publishing schedule part of your PR and activities checklist. Prepare the posts in advance and schedule them so that they get published automatically ON TIME and IN ADVANCE of the PR event or activity. There are still people out there trying to blog in real time. STOP IT!
WordPress allows you to schedule blog posts easily – USE this function to relieve stress, but most importantly make sure you get the maximum exposure and Return On Investment for your activities.
These blog posts include announcing:
- An Open House
- A limited-time-offer
- The release of a new product
- An appointment of your staff
- A new hire
- A award won
- A seminar or worshop
- A radio or television interview that will air
Just add it to your checklist so you don’t forget!