Top Australian Blogs
Top 20 Australian Business Blogs to watch in 2013 according to Smart Company
Take a look at these 20 of Australia’s best business blogs including Smart Company’s website and blog.
Sarah Mitchell’s blog was originally set up as a way to support her company, but Global Copywriting has transformed into something much more valuable. Regular updates on the nature of copywriting and how to improve your own marketing efforts make it worth visiting often. The occasional guest contributor helps keep the content fresh.
Public relations and social media is an area where a lot of entrepreneurs tend to drop the ball. CP Communications’ blog, run by managing director Catriona Pollard, gives advice on how to manage your public and social presence. The topics are broad, too, covering information on how to draft press releases to understanding Google tools.
Paul Wallbank is one of the country’s leading technology experts and analysts, appearing in a number of publications, (including SmartCompany). The strength of Wallbank’s posts come from their variety, with recent examples including a post on the Dell buyout, the past 15 years of radio and technology, and debating whether kids in school should be using laptops.
Digital marketing group Switched On Media runs one of the most comprehensive and informative blogs in the country, writing posts from practical lessons on how to utilise certain social media platforms to broader entries on key industry trends. A focus on the Asia-Pacific region, and a watchful eye on current events, makes this a blog worth reading.
5. Jim Stewart
SEO is an area where frequent updates can do your head in. Jim Stewart’s blog – a lot of which is available on SmartCompany – gives regular explanations on the latest Google changes. A weekly video is the highlight, where Stewart explains in clear language what the latest changes are and why you need to know about them.
The head of Physio Co, Tristan White is big on culture – so big that he created an entire blog about how to maintain and grow a culture within your own business. He’s certainly proven himself – The Physio Co has been named regularly as one of Australia’s best places to work.
7. King Content
Finding marketing blogs run by companies which don’t carry any sort of advertising for the business’s main products is a challenge. King Content, run by Craig Hodges, differs from the fairly saturated pack by offering practical tips and round-ups of need-to-know information. Hodges told SmartCompany last year he keeps the post schedule updated regularly; and the high quality of the posts are a clear result.
This one’s a little unusual – a blog run by a private investigator. Julia Robson writes about the nature of investigating, but mostly broadens the topic stream to anything related to staying safe online. That includes everything from stories about privacy, to watching out for online scams.
9. PR Warrior
Trevor Young is at the forefront of public relations in Australia, and his blog is a valuable resource for understanding the ins and outs of PR. But Young’s blog extends beyond that, exploring how social media and public relations collide – making it stand out from the pack of PR blogs already available. Recent posts include thoughts on Twitter’s latest video venture, Vine, all the way to a recent corporate Instagram gaffe.
10. 22 Michaels
This blog run by the leadership team of online retailers Shoes of Prey is a look into not only the company’s strategy, but also some thoughts and feelings from the owners themselves. With the business at the forefront of Australian online retail, there are regular posts on the changing nature of selling online and what businesses need to do to stay ahead of the game.
Possibly Australia’s first professional blogger, and now one of the most successful in the world, Darren Rowse developed an entire business ecosystem around his various blogs. His main venture, ProBlogger, is a collection of ideas and lessons on how to improve your own blogging. eBooks and videos help round out the collection of valuable resources here but Rowse makes his main income from his Digital Photography School site.
Branding is such a broad concept to write about, it’s a rare blog which can actually see through the chaff and find some good ideas. Brand consultancy The Story of Telling is a master class in figuring out both how to develop your own brand, but also how to separate bad ideas from good. The concept of brand goes far beyond your logo, and the Story of Telling does a good job of incorporating aspects of social media and customer service into the branding conversation.
13. Deloitte Digital
While the Deloitte blog may toot its own horn from time to time, it’s nevertheless a solid resource for information on everything digital. Not only does the blog explore issues like how industries are adjusting to online, but even more complicated topics like exploring APIs and the importance of different design ethics. This isn’t just a blog for the marketing team; it’s something every web-savvy business owner should be reading.
Corporate advisor Jason Bresnehan runs the Pursuit of Luck blog, which covers a very general “strategies and tactics to get lucky in business and in life” mantra with practical, down-to-earth posts. A more general approach than the other listed blogs, Bresnehan overcomes that hurdle by focusing on practical, motivational tips. Current posts include titles like “five online business tools to enhance your productivity”, and “embrace anxiety”.
15. New Retail Blog
Retail is undergoing one of the most dramatic shifts in business, with bricks-and-mortar being forced to adapt to a new way of selling. The New Retail Blog seeks to chronicle not only this shift, but some of the best examples in retailing around the world. With posts exploring the globalisation of Black Friday, and the recent Click Frenzy sale in Australia, the New Retail blog is a must-read shot of motivation for those in the retail industry – whether in-store or online.
16. Accounting North
Reading about tax isn’t the most exciting thing in the world, but if you’re a business owner then it’s essential to keep up to date. Accounting North runs a regularly updated blog with important information and updates on data matching, the latest legislative changes, and even practical posts with lessons and tips for managing your own tax.
17. Valerie Khoo
This blog focused on running a successful small business places a key emphasis on “storytelling”, managing a brand and keeping your business in the good books. The posts are fairly comprehensive takes on everyday business problems, such as “what happens when someone copies your business”. Some good reminders for everyday business acumen not covered by some of the more specific blogs make this a blog worth reading regularly.
A blog dedicated to professional women, the herBusines blog is run by the Australian Businesswomen’s Network. There aren’t many resources available for working, professional women in the blogosphere but there are plenty of resources here to make up for the shortfall, including video blogs and business lessons on a range of topics.
19. Blue Wire Media
All businesses, no matter what industry, should become familiar with how to leverage digital marketing. Blue Wire Media provides a huge amount of resources on using digital tools to help market your business, in simple, easy-to-understand language. A recent post, “how to market using Vine”, is a great example, providing steps on how to use Twitter’s latest video feature to your advantage. If you’re into digital marketing, or want to be, then check out this blog.
Many of the blogs listed here have quite a niche touch to them, focusing on a particular subject. The MacroBusiness blog does exactly what its title suggests – gives a good summary of what’s happening in the big picture. Posts on regular data and statistic updates provide a good snapshot for the financial and economic situation of the country, which is always beneficial.
25 Australian Business Blogs to watch in 2012 according to Smart Company
- 22michaels: Business blog that accompanies the online shoe retailer Shoes of Prey, which discusses the development and lessons learned for the start-up business.
- acidlabs: Stephen ‘@trib’ Collins blog on the interconnection of government and technology which has been published since 2007.
- Adspace pioneers: Blog on social media and marketing by Julian Cole, now a digital strategist with Sydney social media and digital content agency The Conscience Organisation.
- Aussie Rules: Phil Dobbie and Robert Gerrish blog on a wide range of topics relating to business and society in Australia using text, podcasts and video.
- Bluewire Media Group: Business blog oriented to digital media content, social media and entrepreneurial business strategy.
- Catalyst for Magic: Annalie Killian of AMP’s personal blog on social media and society in general.
- Delimiter: A hybrid blog/publisher/news service and reporting on issues relating to the Australian technology industry.
- Deloitte Digital Blog: CEO peter Williams and team members blog about the work of their organisation and its partners.
- Digital Buzz Blog: Blog dedicated to the latest happenings in digital media internationally, which receives more than 120,000 unique visitors each month.
- Emma Isaac’s Blog: Women’s networking forum CEO Emma Isaacs’ blog about entrepreneurship and business issues.
- Ideas Culture: Yvonne Adele discusses innovation and how to develop good ideas for business.
- Just Creative Design: One of many design-oriented blots in Australia today, Jacob Cass’ blog charts his journey from Sydney to New York City and his passion for design and creativity.
- Michael Specht: Since June 2006 Spect has blogged on topics relating to human resources and social technology and the application within Australian business.
- Mr MiniMovers: Entrepreneurs and business blog written by Mike O’Hagan, founder and owner of MiniMovers, a company he grew from $200 and a ute to turnover of more than $30 million and 400 employees.
- mUmBRELLA: More of a publisher now than a blog, mUmBRELLA is a popular online source of news relating to Australia’s marketing and advertising industries created by former B&T editor Tim Burrowes.
- New Retail Blog: One of many retail-oriented blogs that have appeared, this one written by Jon Bird and Matt Newell of retail marketing consultancy IdeaWorks covers global as well as local retailing news and events.
- Pollenizer: Created in 2008 to support this technology incubation, development and investment organisation, the blog has become a focal point for the leading edge of Australia’s technology development community.
- PR Warrior: Trevor Young’s blog on marketing, branding and public relations.
- Problogger: One of Australia’s best-known business blogs written by Darren Rouse with extensive tips on how to make blogging work.
- RedBalloon: Naomi Simon’s blog plots the developments of her business RedBalloon and the things she has learned along the way.
- Start-up Blog: Rentoid.com founder Steve Sammartino’s blog on start-ups and the connected society.
- Tell Us Your Holden Story: Partially a blog, and partially a place where Holden lovers can share stories about their cars.
- Telstra Exchange: Started originally as Now We Are Talking as a means to bypass the press and reach consumers directly, these days Telstra Exchange provides Telstra with another platform for reaching out to customers through the words of their staff, while providing a platform for discussion about the future of communications.
- Trends in Living Networks: Futurist Ross Dawson’s comprehensive explorations of social media and its impact on both business and society.
- The Pursuit of Luck: Jason Bresnehan, a business consultant and corporate advisor who lives in Tasmania, writes a fascinating blog that discusses and analyses how you can create luck in business and life.
This list was sent to me by Ray Keefe of Successful Endeavours in Melbourne who “Make electronics and embedded software work the way they should, saving you up to 2 out of every 3 dollars you otherwise would have wasted, so you can manufacture your market leading product in Australia at a profit“.