Tag Archive for 'SEO'

SEO: 1 Percent Improvement

This is one of my favorite concepts, improving 1 percent per day, every day. As I mentioned elsewhere, 1 percent improvement is about IMPROVING something not just ‘doing’ something.

That’s why I wanted to let you know what mine was today… I was going through my blogs and editing comments when my 1% popped out…

Continue reading ‘SEO: 1 Percent Improvement’

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KEYword blog optimisation

In a previous post, I mentioned that using keywords IN YOUR BLOG CONTENT can make a huge difference in your rankings and if you sell products from your blog, your sales as well.

But it’s not just about placing keywords, it’s about placing them strategically WITHIN your blog content.

Search engines use Prominence, Proximity and Density to rank the USE of the words within your blog posts.

Prominence

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest of the text. The words that follow are scored lower and lower by the search engine algorithm until it is truncated or gets to zero value.

Poor example: ABC Corporation – we offer printing services to businesses

Better example: Business Printing Services – from ABC Corporation

If you’re technically inclined, using <h1> tags increases the text prominence substantially.

Proximity

Proximity refers to how close the keywords that make up your keyphrase are to each other.

Poor example: Printing Business Cards & Letterheads

Better example: Business Card Printing & Letterhead Printing

The better example is optimised for “Business Card Printing” and “Letterhead Printing”.

You must keep in mind that search engines are ROBOTS that don’t think (or read), but ruthlessly analyse word placement and proximity to INTERPRET relevance and value to rank countless streams of text. You have to write like a robot wants to read!

Density

Density is the third key to optimise keywords in your blog – which means removing any extraneous words for your titles.

Poor example:
Business Printing and other services

Better example: Business Printing

The poor example has 40% density (2 out of 5 words) whereas the better example has 100%.

You can ‘cascade’ these principles to further optimise your Search Engine Optimisation (SEO), but that is well beyond this blog post. We teach these principles in our Internet Mastery Programs.

I am sure if you just keep this in mind, you’ll make the 1 percent improvement that makes all the difference!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Examples for this concept were taken from an excellent book called “Get To The Top On Google” by David Viney. I highly recommend it as a basic SEO manual. If you’re like me, you’ll highlight segments that you’ll want to revisit on an on-going basis.

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Post your Blog on Your Linked In Profile

If you aren’t on www.LinkedIn.com by now, you’re already behind the 8-ball.

You can link in to my network by clicking here >>> Marc Dussault <<<

It takes less than 2 minutes and you’ll have more than 1 MILLION CONNECTIONS INSTANTLY.

Once you’re on Linked In, you’ll want to make sure you fill in your profile as much as possible, focusing on keyword rich descriptions so that your name, product and/or service comes up in natural search engine results.

That means FREE traffic to you, especially Long Tail Niche Traffic!

It gets better – go to the Linked In home page, at the bottom of the left-hand side column, you’ll see a gear with the tag ‘applications’ click it and you’ll see the Blog Link Application.

“With Blog Link, you can get the most of your LinkedIn relationships by connecting your blog to your LinkedIn profile. Blog Link helps you, and your professional network, stay connected.”

How Blog Link Works:

Blog Link Powered by TypePad is simple. Here’s how to get started:

  1. Make sure your blog is listed on your “Websites” on your Profile.
  2. Add the Blog Link application to your LinkedIn Profile.
  3. That’s it – Blog Link will now add your sites to your profile.
  4. To find news and ideas from trusted people in your network, go to the “Your
  5. Network” tab. Blog Link will automatically find all of the blogs in your network and update them in the
  6. “Your Network” tab. If you do not see the blog of one of your connections, just ask them to add it to their “Websites” list on their LinkedIn profile and Blog Link will find it for you.

The best part is that it’s free – people who view your profile, will see your most recent blog posts.

In my case, at the time I published this post, I was getting an average of 7 views/day which is +/-2,500 people per year who are viewing my profile and/or finding ‘me’ in natural searches automatically.

As you know from my 1 percent improvement video, it all adds up and makes a difference – OFTEN a BIG difference.

The best part about this add-on with Linked In is that it promotes your completed profile to 110% completion, which means it gets a higher search engine (Google) ranking.

So now that you know, “please Dussault!”

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

If you would like to share tips and techniques like this with others, please post a comment on this blog and I will create a blog post around it giving you the exposure and backlink that as a blogger you know is ‘priceless’ especially with a high ranking blog like this one!

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Standardzilla – web standards and industry news

Standardzilla focuses on the Australian web industry with topics such as web standards development, accessibility, usability issues and search engine optimisation. Popular articles include Corporate Web Standards, Is SEO Evil and Developing Websites with Meaning.

Standardzilla – http://www.standardzilla.com/

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KEYwords are Key to blogging success

I am sure you’re heard of the Pareto Principle, the 80-20 Rule… For blogging it’s 20% of your keywords accounts for 80% of your affiliate sales.

What makes these keywords different and why they are important is how you will increase the Return On Investment (ROI) of your blog.

While everyone is running around trying to build massive keyword lists, it’s just not needed – IF you have an Exponential Mindset™.

I can hear you all the way over here…”But Marc, what about the long tail?” The long tail keywords are great, but only if they convert into sales or opt-ins which then convert into sales right? Otherwise, they’re just a big
waste of time and money decreasing your ROI.

The first thing to do is find keywords that are more likely to be BUYER keywords, relevant keywords actively being searched when a BUYER is looking for something specific.

By using an easy keyword level tracking tool, and a few good research tools this becomes relatively easy.* Next is getting rid of all the non-money-making keywords that do nothing for you other than increasing your ad spend on the winning keywords.

Once you start having some known converting keywords in your arsenal you then want to push these keywords to the MAX by targeting the organic rankings for these keywords by using
placement targeting and by using the content network to get much cheaper clicks.

That means you need to optimise the use of those KEYWORDS IN YOUR BLOG…

In an upcoming post I’ll review the three KEYS of keyword blog optimisation strategies.

Until then, keep blogging and pushing…

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

* We reveal these tools in our Internet Mastery Platinum Program. Consider these tools like having the answers to a final exam 2 to 3 weeks before you have to write it… It’s the unfair advantage the top 5% of Internet Marketers keep to themselves so they keep making more than the other 95% COMBINED.

Intrigued? You can attend a one-day Internet Millionaire Marketing Day in Melbourne on Saturday December 6…

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