Tag Archive for 'Niche Marketing'

Blog With Passion

I know you might flick this blog post as self-evident, but take just a minute to think about this – what are you most passionate and excited about? I know the Internet Marketing gurus out there say ‘pick the best niche’ and sell to it, but if you’re not into stream trout fishing in Northern Canada – how good are you going to be blogging in that niche?

Sure serving ice cream to a crowd on the beach on a hot summer’s day is a GREAT business model, but if you don’t want to be stuck in an ice cream truck in 30 plus degree (100+ Farenheit) weather for 8 consecutive hours then you should really think about it.

Blogging is no different. You can choose to blog about ANYTHING you want – Imagine that?!?!

People WILL find you and seek you out -> IF you create value for them.

I recently got a few e-mails from a client who’s a golf fanatic – he’s constantly watching golf videos on YouTube, tracks Tiger Wood’s every move… If he created a blog on golf – he’d be LOVING EVERY MINUTE OF IT. He’d gather a following of like-minded addicts who love the game…

But he hasn’t yet tapped into his passion – pity because I don’t particularly like golf and the video links he sends me are AWESOME. If he posted them on a blog – he’d get FREE traffic doing what he loves, but more importantly…

Doing what he would be doing ANYWAY…

I’ll say that again – he will be doing this ANYWAY – why not blog about it and SHARE it with others?!?!

That’s my point – blog with passion and see what happens!

When you do launch your new and exciting blog, make sure you list it here to get INSTANT FREE BLOG TRAFFIC.

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Is the tail wagging your blog?

If you’ve never heard of Chris Anderson’s book “The Long Tail”, you need to get your hand on it ASAP. The concept is quickly summarised in this funny YouTube video…

So what does this have to do with your blog?

Great question!

You need to determine if you are blogging to the long tail or short head that I call the fat belly of the normal probability distribution curve.

I’ve already written about making sure you include KEYWORD RICH CONTENT in your blog, but the question is WHICH KEYWORDS?

Long Tail or Short Head Keywords?

Obscure long tail keywords or popular ‘generic/generalist’ keywords? The decision is yours – make it strategically.

You must decide where you want to POSITION yourself with your blog. If you have several blogs, you can POSITION each one individually.

If you only have one blog, you need to decide.

Trying to be all things to all people doesn’t work.

Exponential Marketing enthusiasts know that you don’t want to please all the people all the time, you don’t want to please some of the people some of the time…

You want to please MOST of the people MOST of the time.

That means when someone comes to your blog, they know what they’re getting and you give it to them.

Have a read of Chris Anderson’s book and see how your perspective on blogging improves.

Onward and upward!

Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
Have you figured out yet if you’re blog is wagging the tail or the tail is wagging your blog?

When you come across LONG TAIL NICHE AUSTRALIAN BLOGS that are really good, please let me know I would really like to highlight them. Of course let me know WHY you think they’re awesome.

Let me know by posting a comment on this blog.

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