When you DECIDE to launch your blog, decide to WRITE your first blog post so the default message doesn’t come up I mean c’mon… What’s the point of LAUNCHING if you don’t have at least ONE blog post?!?!

Default WordPress Message = Not Very Professional

I realise this is a pet peeve of mine, but then this next one pushes me over the edge… SET UP YOUR BLOG PROPERLY from the start!!!

Default WordPress Settings

If you don’t know the BASICS of blogging, then go ahead and make the investment in programs like Blogging To The Bank or my Internet Mastery Bundles and Memberships. You can’t afford to be blogging and not know the basic fundamentals, plus I am not the only one with this pet peeve.

You never get a second chance to make a first impression.

Subscribe to Australian Blogs simple as that. Click the hyperlink to find out how and why this is the least expensive strategy you can deploy to get more traffic to your blog. Nothing more needs to be said – get to it now. Time is money and lost opportunity… Imagine getting 10, 20 or 300 more people to your blog every day…

I know you might flick this blog post as self-evident, but take just a minute to think about this – what are you most passionate and excited about? I know the Internet Marketing gurus out there say ‘pick the best niche’ and sell to it, but if you’re not into stream trout fishing in Northern Canada – how good are you going to be blogging in that niche?

Sure serving ice cream to a crowd on the beach on a hot summer’s day is a GREAT business model, but if you don’t want to be stuck in an ice cream truck in 30 plus degree (100+ Farenheit) weather for 8 consecutive hours then you should really think about it.

Blogging is no different. You can choose to blog about ANYTHING you want – Imagine that?!?!

People WILL find you and seek you out -> IF you create value for them.

I recently got a few e-mails from a client who’s a golf fanatic – he’s constantly watching golf videos on YouTube, tracks Tiger Wood’s every move… If he created a blog on golf – he’d be LOVING EVERY MINUTE OF IT. He’d gather a following of like-minded addicts who love the game…

But he hasn’t yet tapped into his passion – pity because I don’t particularly like golf and the video links he sends me are AWESOME. If he posted them on a blog – he’d get FREE traffic doing what he loves, but more importantly…

Doing what he would be doing ANYWAY…

I’ll say that again – he will be doing this ANYWAY – why not blog about it and SHARE it with others?!?!

That’s my point – blog with passion and see what happens!

When you do launch your new and exciting blog, make sure you list it here to get INSTANT FREE BLOG TRAFFIC.

In last month’s post, I explained that adding case studies to your blog posts increases value for your readers. It creates another way of communicating with your readers beyond the constraints of the blog. The thing is a case study doesn’t have to be long or complicated – it just has to be of interest to your readers – like this one I prepared for you -

Internet Mastery Case Study: From 0 to 300 subscribers in 90 days

Now, before I give it to you, you have to admit that’s a great title and you WANT to read it. That’s the whole point. Make sure your case study title is intriguing enough. In this instance, it’s a two-page explanation how Yvonne McIntosh went from 0 to 300 subscriber with one of her sites in 90 days…

Click here to get the Internet Mastery Case Study: From 0 to 300 subscribers in 90 days.

Watch this brief YouTube video so you can get where I’m coming from…

You can create valuable content for your blog by first telling people what they don’t know they don’t know – that’s what’s called ‘intriguing’ and on its own will fascinate some of your readers.

The exponential value however is to reveal what your readers don’t know they already know. That unleashes what I call the Exponential Potential™ creating a sense of confidence and excitement of what’s possible FOR THEM.

Because they now know they know ‘X’.

If you keep revealing stuff they either don’t know they don’t know or don’t know they know – you’ll have them hooked and they’ll keep coming back for more.

Whatever you do, don’t tell them what they already know they know OR worse what they know they don’t know. If you tell them what they already know, they’ll never come back and if you remind them of what they know they don’t know, you’ll not only lose them as blog visitors, but you’ll never get them as clients, affiliates, in fact they’ll avoid you at all costs.

So there you have it – a different perspective on how you can create valuable content for you blog!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

In an upcoming post, I am going to highlight why and how you must consider having multiple blogs to MULTIPLY your results and enhance your communications.

Don’t miss out – register for the automatic e-mail service or subscribe to the RSS feed to this blog so you don’t miss that post or any others that could really help you get your blog rockin’ n’ rollin’…

You might know about this strategy, but just in case you don’t it’s worth making sure.

Whenever I came across a YouTube video I liked or even launched my own YouTube video, I used to send people the YouTube URL.

Not anymore.

Now I create a blog post dedicated to the the YouTube video and I send the BLOG POST URL instead.

That creates INSTANT traffic to my blog.

For example, I teach people to develop and Exponential Mindset™, it’s a hard concept to explain, but this YouTube video says it all…

Go on, give it a go and see what happens —

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Often, it’s the little things that make a BIG difference, the 1% Improvement that adds up at the end of the year.

If you’ve never heard of Chris Anderson’s book “The Long Tail”, you need to get your hand on it ASAP. The concept is quickly summarised in this funny YouTube video…

So what does this have to do with your blog?

Great question!

You need to determine if you are blogging to the long tail or short head that I call the fat belly of the normal probability distribution curve.

I’ve already written about making sure you include KEYWORD RICH CONTENT in your blog, but the question is WHICH KEYWORDS?

Long Tail or Short Head Keywords?

Obscure long tail keywords or popular ‘generic/generalist’ keywords? The decision is yours – make it strategically.

You must decide where you want to POSITION yourself with your blog. If you have several blogs, you can POSITION each one individually.

If you only have one blog, you need to decide.

Trying to be all things to all people doesn’t work.

Exponential Marketing enthusiasts know that you don’t want to please all the people all the time, you don’t want to please some of the people some of the time…

You want to please MOST of the people MOST of the time.

That means when someone comes to your blog, they know what they’re getting and you give it to them.

Have a read of Chris Anderson’s book and see how your perspective on blogging improves.

Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
Have you figured out yet if you’re blog is wagging the tail or the tail is wagging your blog?

When you come across LONG TAIL NICHE AUSTRALIAN BLOGS that are really good, please let me know I would really like to highlight them. Of course let me know WHY you think they’re awesome.

Let me know by posting a comment on this blog.