Tag Archive for 'Blog Content'

How to write a blog post everyone wants to read

I don’t know about you, but I hate having my time wasted. Whenever I write a blog post, including this one, my primary goal is to make sure that whatever time you spend reading the post is worth the time you put in. This one will take you less than 60 seconds.

How to write a blog post that is interesting, intriguing and captivating

With that in mind, I also want to make sure you’re ENGAGED in the process, not just passively reading or skimming.

You’re not skimming this are you?

Aw c’mon… I invested 10 minutes to make sure this is an invaluable tip that made you go Hmmm…

Are you back reading this now?

Thanks.

I appreciate that. Continue reading ‘How to write a blog post everyone wants to read’

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Great Blog Content = 38% more ad revenue

There’s great news out that your great blog content can yield as much as 38% more ad revenue if you have advertising on your blog. Read more about this report below.

A research report released in early January 2009 by the Online Publishers Association (OPA) showed that ads placed on content sites get better results than those on portals or sold through ad networks.

For example, the aided brand awareness metric was up by 38% on OPA member sites—that is, content sites—versus the following:

* Down 9% on portals
* Down 19% on ad networks
* Down 7% against control data

There are reasons why this makes sense. In the offline world, such as on TV, greater brand effectiveness is affected by how people react to the programming. In fact, the more the audience is engaged because they value the TV content, the more responsive they are to the ads viewed. This revelation has been echoed in other branding research published recently.

However, on the Web, the mindset of visitors varies far more than when they watch TV.

For example, cruising through a portal (Yahoo, MSN, etc.) to check weather, e-mail and headlines tends to create what you might call a “fast-food” mentality, with little time [or intent] to stop and notice what’s being consumed.

Or when people use search engines, while they might be clicking even more rapidly than when on a portal, they often have a focused task in mind —based on their search—which lends itself to effective [targeted] paid search advertising.

In contrast, when people linger a while on a content site—to read an article or view a video—they tend to pay more attention to the webpage environment, even if only marginally more.

BECAUSE, audience reaction to advertising tends to be affected by the company it keeps, the more visitors value the online content they consume, the more positive their reactions to surrounding advertising will be. At least that’s the tendency if ad clutter is kept at a minimum or structured in a visually appealing way.

What this means is that if you are a blogger, you will be rewarded when creating high-value sites that leverage Google Adsense properly positioned. As you might know from this blog content, there is a compounding effect that occurs when your content is KEYWORD RICH, pulling BETTER ads that are then are perceived as more appropriate and consequently are clicked more often.

So there you go – create MORE VALUABLE CONTENT and you shall be rewarded both with more visitors as well as more click-throughs on your ads.

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KEYword blog optimisation

In a previous post, I mentioned that using keywords IN YOUR BLOG CONTENT can make a huge difference in your rankings and if you sell products from your blog, your sales as well.

But it’s not just about placing keywords, it’s about placing them strategically WITHIN your blog content.

Search engines use Prominence, Proximity and Density to rank the USE of the words within your blog posts.

Prominence

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest of the text. The words that follow are scored lower and lower by the search engine algorithm until it is truncated or gets to zero value.

Poor example: ABC Corporation – we offer printing services to businesses

Better example: Business Printing Services – from ABC Corporation

If you’re technically inclined, using <h1> tags increases the text prominence substantially.

Proximity

Proximity refers to how close the keywords that make up your keyphrase are to each other.

Poor example: Printing Business Cards & Letterheads

Better example: Business Card Printing & Letterhead Printing

The better example is optimised for “Business Card Printing” and “Letterhead Printing”.

You must keep in mind that search engines are ROBOTS that don’t think (or read), but ruthlessly analyse word placement and proximity to INTERPRET relevance and value to rank countless streams of text. You have to write like a robot wants to read!

Density

Density is the third key to optimise keywords in your blog – which means removing any extraneous words for your titles.

Poor example:
Business Printing and other services

Better example: Business Printing

The poor example has 40% density (2 out of 5 words) whereas the better example has 100%.

You can ‘cascade’ these principles to further optimise your Search Engine Optimisation (SEO), but that is well beyond this blog post. We teach these principles in our Internet Mastery Programs.

I am sure if you just keep this in mind, you’ll make the 1 percent improvement that makes all the difference!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Examples for this concept were taken from an excellent book called “Get To The Top On Google” by David Viney. I highly recommend it as a basic SEO manual. If you’re like me, you’ll highlight segments that you’ll want to revisit on an on-going basis.

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Creating Valuable Blog Content

Watch this brief YouTube video so you can get where I’m coming from…

You can create valuable content for your blog by first telling people what they don’t know they don’t know – that’s what’s called ‘intriguing’ and on its own will fascinate some of your readers.

The exponential value however is to reveal what your readers don’t know they already know. That unleashes what I call the Exponential Potential™ creating a sense of confidence and excitement of what’s possible FOR THEM.

Because they now know they know ‘X’.

If you keep revealing stuff they either don’t know they don’t know or don’t know they know – you’ll have them hooked and they’ll keep coming back for more.

Whatever you do, don’t tell them what they already know they know OR worse what they know they don’t know. If you tell them what they already know, they’ll never come back and if you remind them of what they know they don’t know, you’ll not only lose them as blog visitors, but you’ll never get them as clients, affiliates, in fact they’ll avoid you at all costs.

So there you have it – a different perspective on how you can create valuable content for you blog!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

In an upcoming post, I am going to highlight why and how you must consider having multiple blogs to MULTIPLY your results and enhance your communications.

Don’t miss out – register for the automatic e-mail service or subscribe to the RSS feed to this blog so you don’t miss that post or any others that could really help you get your blog rockin’ n’ rollin’…

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KEYwords are Key to blogging success

I am sure you’re heard of the Pareto Principle, the 80-20 Rule… For blogging it’s 20% of your keywords accounts for 80% of your affiliate sales.

What makes these keywords different and why they are important is how you will increase the Return On Investment (ROI) of your blog.

While everyone is running around trying to build massive keyword lists, it’s just not needed – IF you have an Exponential Mindset™.

I can hear you all the way over here…”But Marc, what about the long tail?” The long tail keywords are great, but only if they convert into sales or opt-ins which then convert into sales right? Otherwise, they’re just a big
waste of time and money decreasing your ROI.

The first thing to do is find keywords that are more likely to be BUYER keywords, relevant keywords actively being searched when a BUYER is looking for something specific.

By using an easy keyword level tracking tool, and a few good research tools this becomes relatively easy.* Next is getting rid of all the non-money-making keywords that do nothing for you other than increasing your ad spend on the winning keywords.

Once you start having some known converting keywords in your arsenal you then want to push these keywords to the MAX by targeting the organic rankings for these keywords by using
placement targeting and by using the content network to get much cheaper clicks.

That means you need to optimise the use of those KEYWORDS IN YOUR BLOG…

In an upcoming post I’ll review the three KEYS of keyword blog optimisation strategies.

Until then, keep blogging and pushing…

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

* We reveal these tools in our Internet Mastery Platinum Program. Consider these tools like having the answers to a final exam 2 to 3 weeks before you have to write it… It’s the unfair advantage the top 5% of Internet Marketers keep to themselves so they keep making more than the other 95% COMBINED.

Intrigued? You can attend a one-day Internet Millionaire Marketing Day in Melbourne on Saturday December 6…

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