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The Difference Between Blogger And WordPress

Someone who’s just about to launch his blog asked me what the difference was between using Blogger and WordPress. As an Exponential Growth Strategist and a believer in the 1 percent improvement doctrine, I always suggest to ‘do stuff’ and then re-adjust and re-align.

So if you don’t have a blog, get one up and running on www.Blogger.com or www.WordPress.com right now, in the next 5 minutes.

Then, once you have 5 or 10 posts, you want to move them to YOUR OWN blog URL.

The reason I say this is that most people don’t know how to get their own blog hosted (I use WordPress) and consequently WAIT to launch their blog = they lose valuable time and SEO ranking in the meantime.

Trust me – when you start to get people coming to your blog, posting comments and contributing content, you’ll get hooked.

But you have to start somewhere – the key is to start blogging!

Once you have your 5 to 10 posts, you’ll want to MOVE them to YOUR BLOG URL. That means you’ll literally cut and paste them into your ‘new’ blog and DELETE them in your old one. If you don’t delete them, the search engines won’t see your NEW blog and NEW content and you won’t get the indexing and subsequent traffic.

Of course BEFORE you close down your OLD blog – you want to tell people you’ve move and re-direct them to the NEW BLOG URL…

It will take some time for the search engines to index your NEW BLOG CONTENT even if it was on the OLD BLOG… Once it kicks in, you’re set!

Just to be clear – I am not advocating that the traffic you created on www.Blogger.com will automatically ‘transfer’ to your NEW BLOG – I am saying by STARTING your blog NOW rather than later, you GAIN the experience and discipline of blogging AND the content you created during that time will get indexed to your benefit. Just don’t make the mistake of leaving the old content on the old blog – search engines don’t like DUPLICATE CONTENT!

As the saying goes – don’t put off until tomorrow what can be done today – especially when you know about the 1 percent improvement doctrine!

For additional discussions on this, check out these two great blog posts:

Comparing blogger.com to wordpress.com

and

What’s the difference between Blogger and Wordpress?

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

Opt-In Idea For A Blog

When you have a blog, one of the challenges is to get people to opt-in to something that QUALIFIES them for future communications so that you can establish rapport and build a relationship. Australian copywriter Kevin Francis has come up with a brilliant opt-in idea for his blog.

Get Your Next Headline For FREE!

Your Next Killer Headline is FREE!

Your Next Killer Headline is FREE!

Go to Kevin’s blog, www.MaximumResultsCopywriting.com and find out what he comes up with!

What unique and innovative idea can you come up with other than some other ‘FREE REPORT’?

The more creative you are, the better your opt-ins and the quality of your list will be – think about what ‘test drive’ you can offer that would be different, fun and interesting!

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

4 Mousekeeping Tips To Speed Up Your Computer

As a blogger, you need your computer to be working optimally – today’s post is geared toward non-Mac users, but the principles apply equally to Macs. As one of the Exponential Strategies I’ve posted about, blogging is about creating value for your readers. Today’s post was sent to me by one of my ISPs…

Mousekeeping Tips To Speed Up Your Computer

You don’t need to CREATE each blog post you publish, today’s is courtesy of Bigpond – I thought it valuable enough to share with you. Click here to learn 4 Mousekeeping Tips For Your Computer.

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

What Are You Blogging About?

If you are the FIRST one to respond to this question, by posting a comment, I will create a post JUST FOR YOU – ALL ABOUT YOU… How cool is that? But you have to be FIRST IN, BEST DRESSED…. Ready, Set, Go!

What are YOU blogging about?

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

Add Case Studies To Your Blog Posts Part 2

In last month’s post, I explained that adding case studies to your blog posts increases value for your readers. It creates another way of communicating with your readers beyond the constraints of the blog. The thing is a case study doesn’t have to be long or complicated – it just has to be of interest to your readers – like this one I prepared for you -

Internet Mastery Case Study: From 0 to 300 subscribers in 90 days

Now, before I give it to you, you have to admit that’s a great title and you WANT to read it. That’s the whole point. Make sure your case study title is intriguing enough. In this instance, it’s a two-page explanation how Yvonne McIntosh went from 0 to 300 subscriber with one of her sites in 90 days…

Click here to get the Internet Mastery Case Study: From 0 to 300 subscribers in 90 days.

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

Cool Websites: TimeTicker.com and TimeZoneConverter.com

I remember when I first moved to Australia and needed to call back ‘home’ how tedious it was to figure out timezones… Now the situation is reversed, Sydney is home with friends and clients all over the world, but the time zone challenge remains – Here is a GREAT website that INSTANTLY solves the challenge!

TimeTicker.com

Need to know INSTANTLY the time somewhere else in the world? Well, just go to www.timeticker.com, click on any area of the world voila! you get the local time right now

It’s also handy for figuring out that pesky “Greenwich Mean Time” you keep seeing on Bloomberg, BBC and CNN  but have no clue how it relates to your particular time zone.

TimeZoneConverter.com

www.TimeZoneConverter.com is ideal when you need to know the time it’s going to be IN THE FUTURE for your colleagues and friends overseas. It helps make sure that your conference calls and webinars can be attended by people at ‘reasonable times.

If you have other helpful and cool sites like these – please share them with me and I’ll make sure you get FULL CREDIT!

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

Australian Bush Fire Victims: Helping Kids Cope

I received this e-mail from one of our clients and thought you could forward it on to those who need it most. We as adults are shocked so you can image how difficult it is for kids to make sense of this tragedy.

By Dr Janet Hall
Clinical Psychologist:
Author: Fear-free Children, Fight-free Families, How to be Boss of Bedtime.

Children are able to cope better with a traumatic event if parents, friends, family, teachers and other adults support and help them with their experiences.

Help should start as soon as possible after the event.

It’s important to remember that some children may never show distress because they squash it inside, but it may begin to ooze out in uncharacteristic changes in behaviour after several weeks or even months. Other children may not show a change in behavior, but may still need your help.

Children may exhibit these behaviors after a disaster:

1. Be upset over the loss of a favorite toy, blanket, teddy bear or other things that adults might consider insignificant, but which are important to the child.

2. Change from being quiet, obedient and caring to loud, noisy and aggressive or may change from being outgoing to shy and afraid.

3. Develop nighttime fears. They may be afraid to sleep alone at night with the light off, to sleep in their own room, or have nightmares or bad dreams.

4. Be afraid the event will reoccur.

5. Become easily upset, crying and whining.

6. Lose trust in adults. After all, their adults were not able to control the disaster.

7. Revert to younger behavior such as bed wetting and thumb sucking.

8. Not want parents out of their sight and refuse to go to school or childcare.

9. Feel guilty that they caused the disaster because of something they had said or done.

10. Become afraid of wind, rain or sudden loud noises.

11. Have symptoms of illness, such as headaches, vomiting or fever.

12.Worry about where they and their family will live.

Things Parents or Other Caring Adults Can Do

1. Talk with the children about how they are feeling and listen without judgment. Let them know they can have their own feelings, which might be different than others. It’s OK.

2. Let the children take their time to figure things out and to have their feelings. Don’t rush them or pretend that they don’t think or feel as they do.

3. Help them learn to use words that express their feelings, such as happy, sad, angry, mad and scared. Just be sure the words fit their feelings – not yours.

4. Assure fearful children that you will be there to take care of them.
Reassure them many times.

5. Stay together as a family as much as possible.

6. Go back as soon as possible to former routines or develop new ones.
Maintain a regular schedule for the children.

7. Reassure the children that the disaster was not their fault in any way.

8. Let them have some control, such as choosing what outfit to wear or what meal to have for dinner.

9. Help your children know that others love them and care about them by visiting, talking on the phone or writing to family members, friends and  neighbours.

10. Encourage the children to give or send pictures they have drawn or things they have written to family and friends.

11. Re-establish contact with extended family members.

12. Help your children learn to trust adults again by keeping promises and including children in planning routines and outings.

13. Help your children regain faith in the future by helping them develop plans for activities that will take place later – next week, next month.

14. Children cope better when they are healthy, so be sure your children get needed health care as soon as possible.

15. Make sure the children are getting balanced meals and eating enough food and getting enough rest.

16. Remember to take care of yourself so you can take care of your children.

17. Spend extra time with your children at bedtime. Read stories, rub their backs, listen to music, talk quietly about the day.

18. lf you will be away for a time, tell them where you are going and make sure you return when you promised or call at the time you say you will.

19. Allow special privileges such as leaving the light on when they sleep for a period of time after the disaster.

20. Limit their exposure to additional trauma, including news reports.

21. Children should not be expected to be brave or tough, or to “not cry.

22. Don’t be afraid to “spoil” children in this period after a disaster.

23. Don’t give children more information than they can handle about the disaster.

24. Don’t minimize the event.

25. Find ways to emphasize to the children that you love them.

26. Allow the children to grieve losses.

27. Develop positive rituals and “anniversary” activities to commemorate the event. Help children understand that these events may bring tears, but they are also a time to celebrate survival and the ability to get back to a normal life.

Activities for Children

1. Encourage the children to draw or paint pictures of how they feel about their experiences. Hang these at the child’s level to be seen easily.

2. Write a story of the frightening event.

You might start with: Once upon a time there was a terrible ___________ and it scared us all_________. This is what happened: ____________

Be sure to end with, “And now we are safe.”

3. Playing with playdough or clay is good for children to release tension and make symbolic creations.

4. Music is fun and valuable for children. Creating music with instruments or rhythm toys helps relieve stress and tension.

5. Provide the children with clothes, shoes, hats, etc. so they can play “dress up” and can pretend to be adults in charge of recovering from the disaster and “being in charge.”

6. Make puppets with the children and put on a puppet show for family and friends, or help children put on a skit about what they experienced.

7. Read stories about disasters to and with children making sure to talk about how people coped and recovered.

Please pass this on to a friend who needs it.

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

Australian Bush Fire Protection

Check out this blog post to help Australian bush fire victims – the video will shock you – it shows how a lot of the damage can be PREVENTED with an economical product that is available in America. A few hundred dollars can save a home… Please pass this one to anyone living close to bush land.

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

How To Help Bush Fire Victims

Earlier this morning I sent a mass e-mail from Dr Janet Hall’s newsletter to help children cope with this tragedy. Jennifer Jianjun Wang sent me a response telling me Coles is donating all their profit from Friday’s sales to the relief effort. Isn’t it amazing HOW QUICKLY SMALL ACTS OF KINDNESS CAN MULTIPLY?

Click on the image below for more information and do your part to help our fellow Australians in their hour of need.

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

10 Tips To Become a Better Blogger

Even if you’re an accomplished blogger, it doesn’t hurt to be reminded to do the right things. In the field of Expert Performance and Elite Athleticism, it’s called “Deliberate Practice” you might want to Google that. But getting back to blogging and 10 Tips To Become A Better Blogger…

As a blogger, you probably know that you have to post regular and relevant content that matches the niche you are writing for. You know you can’t just throw anything into your blog and expect to be credible and successful. But what else is there that makes the ‘Top’ bloggers so good?

10 Tips To Become A Better Blogger

Read More »»

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

10 Blog Traffic Tips

Sam Kritsotakis of Eskae Jeweller sent me this article that I think is worth reading. It’s a short list of simple and easy things to think about as you publish your posts that will increase your blog traffic. Enjoy!

Click here for a list of —> Top 10 Blog Traffic Tips

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

How Much Would It Take To Change Your Life?

Take this anonymous ‘one click’ poll and in a few days I’ll let you know the results… It’s a new feature with LinkedIn. Something you might want to add to YOUR blog…

How much would it take to ‘change’ your life?

It’s an interesting question that I am sure will yield interesting answers!

If you haven’t Linked In to me yet, you can ‘Dussault’ at the button below… You’ll get 1.2 MILLION connections INSTANTLY…!

View Marc Dussault's profile on LinkedIn

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

1 Percent Improvement: Your ‘RSS’ Blog Messages

If people don’t subscribe to your RSS feed, you can get them to subscribe to an e-mail broadcast so that every time you publish a post, they get an e-mail notice. But what does your message look like? This was mine BEFORE I updated it…

Blog Post 'BEFORE' version

Blog Post BEFORE Version

Then I realised it was time for a 1 percent improvement… So it was updated to this version.

So what do you think? Is it worthy of a 1 percent improvement? These ‘little changes’ can make a BIG difference in your subscriber retention as well as ‘brand presence’…

Blog Post AFTER Version

Blog Post AFTER Version

Once it’s done for ONE blog, you can do it for all your other ones!

Once a 1 percent improvement is made, you can use it over and over again!

Once a 1 percent improvement is made, you can use it over and over again!

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

Good News: Internet Marketing Holding Steady

Good news for bloggers: A recent report by eMarketer.com reveals that despite the downturn in the economy, E-Mail performance is holding steady. Click on the link below for the full article.

The tactic’s low cost keeps it popular with marketers

This is important because if you have a blog with subscribers, you want to make sure people are still opening and clicking through…

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

Great Blog Content = 38% more ad revenue

There’s great news out that your great blog content can yield as much as 38% more ad revenue if you have advertising on your blog. Read more about this report below.

A research report released in early January 2009 by the Online Publishers Association (OPA) showed that ads placed on content sites get better results than those on portals or sold through ad networks.

For example, the aided brand awareness metric was up by 38% on OPA member sites—that is, content sites—versus the following:

* Down 9% on portals
* Down 19% on ad networks
* Down 7% against control data

There are reasons why this makes sense. In the offline world, such as on TV, greater brand effectiveness is affected by how people react to the programming. In fact, the more the audience is engaged because they value the TV content, the more responsive they are to the ads viewed. This revelation has been echoed in other branding research published recently.

However, on the Web, the mindset of visitors varies far more than when they watch TV.

For example, cruising through a portal (Yahoo, MSN, etc.) to check weather, e-mail and headlines tends to create what you might call a “fast-food” mentality, with little time [or intent] to stop and notice what’s being consumed.

Or when people use search engines, while they might be clicking even more rapidly than when on a portal, they often have a focused task in mind —based on their search—which lends itself to effective [targeted] paid search advertising.

In contrast, when people linger a while on a content site—to read an article or view a video—they tend to pay more attention to the webpage environment, even if only marginally more.

BECAUSE, audience reaction to advertising tends to be affected by the company it keeps, the more visitors value the online content they consume, the more positive their reactions to surrounding advertising will be. At least that’s the tendency if ad clutter is kept at a minimum or structured in a visually appealing way.

What this means is that if you are a blogger, you will be rewarded when creating high-value sites that leverage Google Adsense properly positioned. As you might know from this blog content, there is a compounding effect that occurs when your content is KEYWORD RICH, pulling BETTER ads that are then are perceived as more appropriate and consequently are clicked more often.

So there you go – create MORE VALUABLE CONTENT and you shall be rewarded both with more visitors as well as more click-throughs on your ads.

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

A Traffic Pirate May Try To Steal 20 To 50% Of Your Traffic

This is going to be a quickie, but critically important tactic to avoid a traffic pirate from stealing 20 to 50% of your blog traffic. It takes less than 5 minutes and costs less than $10 to bullet-proof yourself.

Read More »»

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

Australian Blogs Wanted!

We have a few initiatives with partners interested in doing Joint Ventures with you… If you have a blog that caters to visitors and/or potential immigrants or visa applicants to Australia. Your blog can be about moving to Australia or anything to do with newcomers or people considering moving to this beautiful land down under!

Post a comment to this blog post and we’ll get back to you.

G’day!

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

How To Get More People To Read Your Blog

Ever wonder why some blogs are really cool to read while others are a bore and waste of time? If you don’t have enough people COMING to your blog and REGISTERING to your blog, you might not have developed a ‘persona’ that is congruent and authentic that resonates with your audience.

It’s a skill that I teach in our Killer Kopywriting Workshops, a Platinum Program event that is usually closed to the public, but when you call Gulliver on 0401 923 582, IF seats are available, he might be able to get you in to the next one in Melbourne on Wednesday 28 January from 10 AM to 5 PM so you can fly in and out on the same day from inter-state without having to pay for a hotel room.

But that’s not why I’m writing to you today.

The persona that you create will determine who subscribes to your blog.

If you don’t create one, no one will come.*

A ‘persona’ is a manufactured identity that meets the approval of an audience that wants to hear more from that ‘persona’…

One extreme example is The Rich Jerk. He created this persona and people who are into that ‘persona’ will go to his site and register on his blog.

Another persona, more my style is Grammar Girl… She has GREAT advice and I think her branding is very professional. I always send people to my favorite post on apostrophes

So there you have it, create a persona and reap the rewards of a dedicated group of subscribers who will not only read your blog, but send people to it like I just did.

* If you don’t have a ‘persona’, then you need to have something else to get people to keep coming back, that is the subject of a future post – stay tuned and stay subscribed!

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

Add Case Studies to Your Blog Posts

Blogging is not just about publishing a post, it’s about creating value for your reader. Case studies are a GREAT WAY to create value, by consolidating ONE KEY IDEA and making it dead easy for the reader to IMPLEMENT it in their business, website or blog.

Take this example – I published a post called “Keywords are key to blogging success” and then created a case study about it, which you can download for future reference.

Don’t you agree a PDF that you can easily and quickly access is more ‘valuable’ to you?

You’re welcome!

So there you have it – convert, transform and enhance your posts into case studies and see what happens to your readership and subscriptions!

There are a few more cases I’ve lined up for you – they’ll be ready in the next week or so.

Make sure you register either via RSS or e-mail so you don’t miss them!

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

SEO: 1 Percent Improvement

This is one of my favorite concepts, improving 1 percent per day, every day. As I mentioned elsewhere, 1 percent improvement is about IMPROVING something not just ‘doing’ something.

That’s why I wanted to let you know what mine was today… I was going through my blogs and editing comments when my 1% popped out…

Read More »»

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.