Australian Blogs Blog

Not quite, but you get the idea.

In an increasingly crowded media landscape, bloggers need to use their medium find their own ‘voice’ and position their offering:

• to stand out
• to attract and retain readers
• personalise their content

Here’s an interesting case study of a brand that isn’t quite using reverse psychology but is more akin to highlighting their weaknesses (and in doing so, demonstrating their strengths).

‘Telling the truth’ sets the framework for the customer relationship that is based around honesty and trust. Isn’t this what your blog is trying to achieve?