If you’ve never heard of Chris Anderson’s book “The Long Tail”, you need to get your hand on it ASAP. The concept is quickly summarised in this funny YouTube video…

So what does this have to do with your blog?

Great question!

You need to determine if you are blogging to the long tail or short head that I call the fat belly of the normal probability distribution curve.

I’ve already written about making sure you include KEYWORD RICH CONTENT in your blog, but the question is WHICH KEYWORDS?

Long Tail or Short Head Keywords?

Obscure long tail keywords or popular ‘generic/generalist’ keywords? The decision is yours – make it strategically.

You must decide where you want to POSITION yourself with your blog. If you have several blogs, you can POSITION each one individually.

If you only have one blog, you need to decide.

Trying to be all things to all people doesn’t work.

Exponential Marketing enthusiasts know that you don’t want to please all the people all the time, you don’t want to please some of the people some of the time…

You want to please MOST of the people MOST of the time.

That means when someone comes to your blog, they know what they’re getting and you give it to them.

Have a read of Chris Anderson’s book and see how your perspective on blogging improves.

Onward and upward!
Dr Marc Dussault
Australia’s #1 Exponential Growth Strategist

P.S.
Have you figured out yet if you’re blog is wagging the tail or the tail is wagging your blog?

When you come across LONG TAIL NICHE AUSTRALIAN BLOGS that are really good, please let me know I would really like to highlight them. Of course let me know WHY you think they’re awesome.

Let me know by posting a comment on this blog.