Get On the Social Scene: How to Utilise New Media

Social MediaBy now, you probably know social media needs to form part of your online communication and promotional strategy. You may even already have set up profiles for your business, have built a following and are regularly using the platforms to communicate with your community.

But are you getting results you desire from your social media activity? Read on to find out how to make your social profiles deliver ROI.

Set Tangible Goals and Outcomes

It’s essential to know what you want out of your social media activity.

  • Are you trying to build brand awareness and loyalty?
  • Provide an alternate way for customers to interact with your business?
  • Increase sales and conversions?
  • Form relationships with partners and affiliates?

You need to have a purpose to what you’re doing online if you want to be able to see – and measure – results.

Use The Right Platforms

Knowing which social media applications you need to be investing time and resources into is an important step in ensuring that your social networking endeavours will work for you. Unless you genuinely have the time to spend really utilising each platform to their maximum potential and keeping it regularly updated, you may be better off choosing one or two key social media applications to focus on rather than making a sporadic attempt at keeping five or six profiles up to date across every social networking application available.

Own Your Database

Earlier this year, some page managers started complaining that there had been a sharp decline in their reach and engagement levels after Facebook made some changes to how information was displayed in news feeds. You can’t control things like that, but it can have a detrimental impact on the community you’ve built if you haven’t integrated a way to drive your customers to your email subscription list or website while continuing to interact with them on social media. If you aren’t sure how to do this, contact a digital agency like Simple to help with your social media engagement and promotional strategies.

Get Creative With Your Content

Have some fun with your posts; this is your chance to step out of the corporate box. Social media has changed the way that brands communicate with their customers and provides opportunities to be a little more casual and human in your approach (within reason – there’s still a time and a place for fun. Written communication can easily be misconstrued so keep it professional if the situation calls for a more formal response). From fun phone pics with filters and overlays to videos and sharing relevant content from other pages, social media offers new ways for you to broadcast your key messages to your audience and benefit from the organic word of mouth opportunities that social media presents.

When done well, social media can be a powerful tool for growing your business, building an engaged, loyal following and delivering tangible outcomes and deliverables.

What’s your best tip for businesses to ensure social media success? Place a comment below.

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