Found an interesting post from Seth Godin about free postage from the Galapagos Islands.
Key thought: Getting people to do something for nothing, that they actually enjoy and at the same time create a demand for the wider community to be involved.
Recruiting agencies get your pad and pen out, becuase that right there is what I call recruitment!
The only question left now is; How does one get the ball rolling, start the momentum of hipe and loyalty to fullfilling postion/job/task you have available in your business, non-profit org, blog or other:________. ???
Ill let Seth answer that one. 
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