I saw the recent Australian Government ‘Climate Clever’ ads recently and loved it.
A concise, everyday tag line ‘I can do that’ linked with common energy-savings examples eg. no standby power, all against the context of doing your bit to save the planet (for the next generation).
WHAT IT’S SAYING TO YOU: Ultimately, you know it’s good for you so why not try some simple everyday things (like switching the lights off when you’re not using it)? A nice call-to-action with a catchy phrase.