I published a post about this a while ago with a focus on how to get more people to read your blog. Today’s idea is different, in fact it’s even a little weird…
Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.
Watch this brief YouTube video so you can get where I’m coming from…
You can create valuable content for your blog by first telling people what they don’t know they don’t know - that’s what’s called ‘intriguing’ and on its own will fascinate some of your readers.
The exponential value however is to reveal what your readers don’t know they already know. That unleashes what I call the Exponential Potential™ creating a sense of confidence and excitement of what’s possible FOR THEM.
Because they now know they know ‘X’.
If you keep revealing stuff they either don’t know they don’t know or don’t know they know - you’ll have them hooked and they’ll keep coming back for more.
Whatever you do, don’t tell them what they already know they know OR worse what they know they don’t know. If you tell them what they already know, they’ll never come back and if you remind them of what they know they don’t know, you’ll not only lose them as blog visitors, but you’ll never get them as clients, affiliates, in fact they’ll avoid you at all costs.
So there you have it - a different perspective on how you can create valuable content for you blog!
In an upcoming post, I am going to highlight why and how you must consider having multiple blogs to MULTIPLY your results and enhance your communications.
Don’t miss out - register for the automatic e-mail service or subscribe to the RSS feed to this blog so you don’t miss that post or any others that could really help you get your blog rockin’ n’ rollin’…
About The Author:
Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.
The SMH/Age Good Weekend this weekend had a covergirl of Julia Allison and a patronising, yet slightly sycophanic article about the “new breed of internet celebrity”, the Julia Allisons and Samantha Bretts of the world.
To give a quick run-down, these are girls famous for being bloggers - exposing their private lives, relationships and other minutae of their lives to an audience of thousands or millions. I admit I do love reading traditional media’s take on the internet world. My favourite line in the article was “[Julia Allison] appears to know her stuff… She has a Facebook account, MySpace page, a Flickr, a Twitter, a Friendfeed, four Tumblrs, three MovableType blogs, two Vimeos and a Youtube”. Wow, a real force to be reckoned with. I don’t know anybody with a twitter and flickr account AND a blog.
It’s a shame that the Good Weekend didn’t include any of the intelligent, thought-provoking and inspiring “internet celebrities” in their article, they seemed pretty determined to focus on the bimbos and the overexposed to prove their point that being an internet celebrity should be derided and that bloggers are a bunch of fame-whores. They did have one line about Marieke Hardy, author of the now sadly defunct Reasons You Will Hate Me, but didn’t differentiate between her intelligent and well-informed blog about literature, politics and Bob Ellis, and the “Fameballs” such as Samantha Brett (example blog posts -”why men perve”, “do french women make better lovers”, etc etc ad nauseum).
So an open question to everyone. Can you be an “internet celebrity” without being an online Paris Hilton? Do you need to go to parties dressed in condom dresses to truly have made it in the online world?
For my money’s worth, I think women like George and Heather from Flickr are inspiring without needing to be sleazy, danah boyd is thought-provoking and intelligent, and closer to home, Cybele Malinowski truly understands the internet medium and is smart and funny without resorting to the cheap tricks of the “fameballs”. It’s a shame the Good Weekend couldn’t profile some of the more savvy intelligent women of our industry rather than going for the obvious jugular of the “celebritard”.
About The Author:
Cheryl Gledhill is co-founder of Sydney based web agency Molt:n Digital, specialising in website design and development, online marketing, search engine optimisation, usability and accessibility.
Hailed as one of the best new food blogs, Not Another Food Blog takes us on a journey through recipes, food, cooking and good times. Blog author Irena Macri is passionate about food and photography and her interest in food is contagious. If you’re in need of cooking inspiration, Not Another Food Blog should be your first stop.
About The Author:
Cheryl Gledhill is co-founder of Sydney based web agency Molt:n Digital, specialising in website design and development, online marketing, search engine optimisation, usability and accessibility.
Subscribe
Get regular blogging tips and updates about the Australian Blogosphere delivered straight to your inbox or feed reader.
Subscribe using RSS