Archive for the 'Domains' Category

Don’t Make This Blog Mistake

Just a quick post to make sure that when you do launch your blog – make sure it is on the SAME domain as your website or sales pages IF you want to create traffic to that site, page or product. If you create a separate URL, then ONLY that URL will get the SEO (Search Engine Optimisation) benefit…

For example:

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About The Author:

Dr Marc Dussault is Australia's #1 Exponential Growth Strategist. As the founder of his own start-up company, Marc used Exponential Marketing strategies, with no money down, to build one of his service companies 3 times faster, with double the industry average sales per employee, with a fraction of the industry’s employee attrition rate while consistently producing twice the profitability of his competitors.

Slammed by the PageRank downgrade? 3 ideas to combat Google

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With Google’s recent crackdown on paid links, some say in an attempt to increase their takings from the advertising pie, a number of blogs that rely on Google for search engine traffic have been hit hard. If your blog falls into this category, then your choices are as follows:

  • Comply with Google – stop selling sponsored links + replace it with AdSense
  • Make your blog less Google-dependent for traffic

If you’re leaning towards the latter, here are three ideas to help Google do less evil:

  • Retain your audience by promoting your RSS feeds to them – people who subscribe will bypass the Google intermediary layer
  • Use your blog as the sharing mechanism it’s designed to be – through comments on other peoples’ blogs, trackbacks, pings, social bookmarking and blog communities like mybloglog, twitter etc
  • Get a good domain name that is generic enough that web users will naturally type-in the address e.g. realestate.com.au or podcast.com
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