Archive for the 'Business Growth' Category

Web Design Tips for Aussie Retailers

According to recent statistics compiled by competitions.com.au, 79% of Australians use the internet on a daily basis. They’re using the internet for communication, recreation, and for online shopping. This led to $33 billion dollars in ecommerce sales in 2012, with the number expected to increase to $37.1 billion in 2013.

If you’re a business owner who has yet to create an online presence, now’s the time to tap into the market. Yet while most businesses have websites, not all of these are seeing the brisk level of sales that they could.

A well-designed retail website will not only help draw in customers, but it will encourage them to visit time and again. There are a few tips that can help you make sure your website stands out from the competition.

Shopify Website Builders & Templates

Choose from hundreds of templates, which you can customise to fit your unique brand

Use Professional Templates If you run a small business and don’t have the time or money to hire a professional web design team, you may want to look into all-in-one web hosting solutions.

These website builders will offer you the ability to pick and choose from hundreds of templates, which you can then customise to fit your unique brand.

The best templates will be elegant and easy to navigate. At the moment, minimalism is a top trend in web design.

Don’t be afraid to try out several different designs, changing fonts, colours, or other small details every couple of weeks and analysing the results.

This will help you determine the layout that will give you the best results.

 

Post Great Photos

Choosing the best website builder will get you off to a great start when it comes to web design. Yet the actual content that you post is extremely important. For online retailers, this will usually include photos and descriptions of physical products. Be sure not to underestimate the importance of a stylish, flattering photo.

Because customers won’t be able to see or touch the product in person, they will be relying on photos to make their purchasing decision. Photograph as many small details as possible, using sufficient lighting. Offering a 360 degree view of the product or even a short video of its use by a model can also enhance your web design.

Integrate a Reliable Payment Gateway

Although many online retailers add a shopping cart as a last minute detail, this is actually one of the most important facets of designing a successful retail website. You can lure the customer in with your appealing design and top-notch products, but if the checkout system is too lengthy and confusing you’ll lose the sale.

There are numerous payment gateways that you can connect to your website, including credit card companies and third-party processors such as PayPal. Using ecommerce software is a good way to connect these gateways to your website with seamless integration. Allow friends to try out your shopping cart system to see how it can be improved, always striving for a one-page payment process.

By paying attention to the various design features on your website and how they work together, you can create a unique shopping experience for your online customers. This will put you in line to share in the booming ecommerce market in Australia.

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The Exponential Extravaganza Hits Brisbane This Weekend!

The Exponential event of the year is coming to Brisbane this weekend… Saturday 5 June. Don’t miss it. Click on the hyperlink to book your seat now for the Exponential Extravaganza!

As a reader and/or subscriber to this blog, you’ve been exposed to Exponential Blogging Strategies all year round – this blog is an Exponential Strategy in action, regrouping Australian Blogs in one place, increasing each blog’s ranking to get more readers and scubscribers. It’s a win-win proposition!

So why not pop over  to the Exponential Extravaganza this weekend in Brisbane or in a few weeks in Melbourne or Sydney?

This is the ONLY FREE event of its kind this year.

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Brisbane’s Paddington Pups Launches Dog Of The Month Contest

I recently blogged about Brisbane’s Paddington Pups who went from 0 sales to sold out in 3 weeks… Today’s post takes it one step further.

Hi Marc

I just wanted to say I love the Exponential Mindset and how well it works!  Small and easy to implement things for my business that have a huge impact.

Here is a great example I just experienced that you might want to share.

I was looking for a supplier of Dog calendars in November just gone so I could sell calendars to my clients who are all dog lovers.

I couldn’t find a supplier. I was so frustrated I decided to put together our own calendar for 2011 so I won’t have the same issue next year.

My husband is a professional photographer so know I can get great photos of my clients’ dogs. That’s when the Exponential Mindset comes in… I decided to implement Dog Of The Month where my husband would take the photos and the dog of the month for 2010 becomes the dog for that month in the 2011 wall calendar. By doing it this way, creates excitement and anticipation for next year’s calendar.

The dog who wins Paddington Pups Dog of the Month not only has to be a regular client but also must be a well behaved dog with its owners as raving fans of my business. This is my reward for them, a fun thing to do that everyone gets a kick out of!

You should know I am writing this to you in February before we have unveiled the dog of the month for March.

I want to let you know that already the buzz is huge. All my clients want to win! They all want to know who has won but most of all they want to know how their puppy or dog can win dog of the month.

The most interesting part is not however, the in-store competition and jealousy between the dog parents as you might think but the response from non-Paddington Pups clients.  In discussions with the mum of February’s Dog of The Month – Magic – the response she has received has been dramatic.

When Magic and her mum go to the local off leash park (a daily event) she has had people she has never spoken to before come up to her and say “Oh that’s Magic! Paddington Pups‘ Dog Of The Month!”

This happened on several occasions. Magic’s mum is blown away by the success of this ‘Marketing Tool’ as she refers to it.

Given that I have not been the one having the conversations with the people in the park I can’t say if they have dogs that come to Paddington Pups doggy daycare, are locals that come into the shop to purchase food or if they have read about Magic in the Pupdate (newsletter) or on our Paddington Pups Blog.  What I can tell you is that people are positively talking about my business in the local park where my potential clients go and congregate and talk about their dogs.

The pre-eminence this has created for my business is huge and we are only two months into the concept I can’t wait until the 2011 calendar is out.  The Calendar will serve as a constant reminder in people’s homes as well as the homes of all their family and closest friends. Who wouldn’t want to give a calendar as a gift if their dog or puppy was in it?!?!

Plus it gets even better as I have already managed to secure a sponsor for the calendar who is happy to contribute financially to add their branding. Did I mention it’s only February?!?!

I love the Exponential Mindset!

Thanks Marc for helping me think outside the cube and know how to twist it into profits that are fun!

Bree Robbins
Top Dog
Paddington Pups

Isn’t it amazing how one simple idea can become Exponential?

It of course has no end… Because once adopted, an Exponential Mindset keeps coming up with combinations…

  • The first calendar will be the Dog Of The Month
  • The second calendar will the Puppy Of The Month
  • The third calendar can be the Labrador Of The Month, Boxer, Beagle…

Of course it doesn’t end there…

  • The photos can be sold as large high resolution (quality) prints
  • Keychains, coffee mugs, etc. can be created for each winning dog or puppy.

With an Exponential Mindset, once you’ve CREATED the initial movement, momentum is not hard to maintain…!

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The Social Media Revolution Is Here

As you know by now, my short blog posts are rare. This is one of them. This YouTube video is a must watch for anyone involved in Internet Marketing. It is absolutely priceless. I know you’ll want to watch it more than once and forward this blog link to colleagues and friends.

The Social Media Revolution Is Here

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Telstra Business Woman Of The Year

Attention all Australian Women Business Women and Men who know outstanding women worthy of nomination… The 2009 Telstra Business Woman Of The Year Awards are on again… Click on the URL for important dates.

This is an excellent way to get FREE publicity and see how you stack up in business. If you want to take a 20-minute self-administered ‘Business Marketing Autopsy‘ Click on the hyperlink for a quick profit check-up.

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Make $100/Hour From Home… Sound Impossible?

Check out the blog post I just published on my Internet Mastery Blog called “Make $100/Hour Cash Flipping Websites For Profit“. It has all the details. If you’re still a little apprehensive, you can then go to my Business Mastery Blog and see how REAL BUSINESSES are getting FREE leads

If those two blog posts don’t convince you, then this isn’t for you. If you are even a little bit intrigued – attend the Investor Briefing – your head will be spinning with excitement. Want to know HOW to think like this? Check out this new updated site I just re-launched… Where you can Discover Your Own Exponential MasterMind Thinking!

That’s it for today… Well there is one more thing you can check out… I’m about to add a few bonuses to my Exponential Blogging 101 Audio Program and when you register now, you’ll automatically receive them when they are released…

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