Archive for the 'Branding' Category

Australian Trends in Hybrid Cars

The move to more fuel-efficient vehicles looks to be here to stay. At the Detroit auto show in 2010, there were no trucks or SUV debuts, and Stefan Sielaff, Audi’s chief designer, said, “I have a feeling that there is a paradigm shift.” Australia certainly requires such vehicles. The Australian Competition & Consumer Commission stated that Australia would probably become ever more reliant on imports of refined fuel.

Worldwide, sales of hybrids will increase eightfold by 2018, according to the research firm, IHS Automotive. Pure electric vehicles, it added, could be only two-thirds as popular. They can run for only between 20 and 50 miles and have larger batteries. The Commonwealth Scientific and Industrial Research Organisation said that electric and hybrid cars would play an increasing role in the fuel industry within the next three decades, eventually becoming the dominant element.

Australia could become a centre of excellence for electric and hybrid vehicles. A government-sponsored plan, Automotive Australia 2020 – a Technological Roadmap, said that Australia had some strengths in the area but recommended 32 measures to secure the future of this aspect of the automotive industry.

Among these were the development of supercapacitors that store energy and more efficient and lightweight batteries and electric motors. The report predicted consolidation and restructuring of Australian companies involved and greater competition from low-cost producers such as Russia, India, Brazil and Thailand.

Volkswagen (VW) was initially reluctant to enter the market for cars using electric power, but will now deploy a “considerable” proportion of its $9.2bn annual budget in this area. It will launch a minimum of two high volume hybrids over the next few years. Its subsidiary, Porsche, will act similarly, so there will be sporty hybrids targeted at wealthier customers. VW’s electric car chief, Rudolf Krebs, said that hybrids were a trend that could not be reversed.

Toyota Prius Green Motoring Trends in Hybrid Cars

Toyota Prius

Australians have been less enamoured of hybrids than was foreseen. In 2012, Peter McGregor, Toyota’s Australian Divisional Manager, said sales had fallen short of expectations, but hoped the situation would improve due to a facelifted Prius, a $1,000 price cut for the Prius and the new Camry hybrid.

Hybrids, he said, were a vital component of the future of his company and the industry. The global marketing information company, JD Power, said that reductions in cost would be key to converting interest in hybrids into sales.

As reported by the Herald Sun, hybrids could already be benefiting from the trend. Glass’s Managing Director, Santo Amoddio, declared that hybrids were already selling more than twice as more to fleets than to private buyers but were now increasingly on the shopping lists of private buyers due to growing awareness and appreciation of their reliability. He saluted Toyota’s re-pricing of the Prius and Camry.

 

Toyota Camry Hybrid Australian Trends in Hybrids

Toyota Camry Hybrid

Research into the kind of person who buys a hybrid was reported by www.smartcompany.com.au. JD Power found, after interviewing more than 40,000 car owners, that people who purchase hybrids tend to be older, richer and more educated than the average car buyer: 54 years-old, university-educated and with above-average wealth.

They are also proud advocates of green vehicles all-too-keen to tell others of their benefits. Another study, this time by Mindset Media, discovered that hybrid drivers were free-thinking, spontaneous and creative.

 

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Web Design Tips for Aussie Retailers

According to recent statistics compiled by competitions.com.au, 79% of Australians use the internet on a daily basis. They’re using the internet for communication, recreation, and for online shopping. This led to $33 billion dollars in ecommerce sales in 2012, with the number expected to increase to $37.1 billion in 2013.

If you’re a business owner who has yet to create an online presence, now’s the time to tap into the market. Yet while most businesses have websites, not all of these are seeing the brisk level of sales that they could.

A well-designed retail website will not only help draw in customers, but it will encourage them to visit time and again. There are a few tips that can help you make sure your website stands out from the competition.

Shopify Website Builders & Templates

Choose from hundreds of templates, which you can customise to fit your unique brand

Use Professional Templates If you run a small business and don’t have the time or money to hire a professional web design team, you may want to look into all-in-one web hosting solutions.

These website builders will offer you the ability to pick and choose from hundreds of templates, which you can then customise to fit your unique brand.

The best templates will be elegant and easy to navigate. At the moment, minimalism is a top trend in web design.

Don’t be afraid to try out several different designs, changing fonts, colours, or other small details every couple of weeks and analysing the results.

This will help you determine the layout that will give you the best results.

 

Post Great Photos

Choosing the best website builder will get you off to a great start when it comes to web design. Yet the actual content that you post is extremely important. For online retailers, this will usually include photos and descriptions of physical products. Be sure not to underestimate the importance of a stylish, flattering photo.

Because customers won’t be able to see or touch the product in person, they will be relying on photos to make their purchasing decision. Photograph as many small details as possible, using sufficient lighting. Offering a 360 degree view of the product or even a short video of its use by a model can also enhance your web design.

Integrate a Reliable Payment Gateway

Although many online retailers add a shopping cart as a last minute detail, this is actually one of the most important facets of designing a successful retail website. You can lure the customer in with your appealing design and top-notch products, but if the checkout system is too lengthy and confusing you’ll lose the sale.

There are numerous payment gateways that you can connect to your website, including credit card companies and third-party processors such as PayPal. Using ecommerce software is a good way to connect these gateways to your website with seamless integration. Allow friends to try out your shopping cart system to see how it can be improved, always striving for a one-page payment process.

By paying attention to the various design features on your website and how they work together, you can create a unique shopping experience for your online customers. This will put you in line to share in the booming ecommerce market in Australia.

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Wags Day Out

I recently came across a cute blog post published by Paddington Pups about Wags Day Out

It’s a great way to tell a story of what is special about your Dog Day Care in Southwest Brisbane.

Because the fact that Cesar Millan, The Dog Whisperer visited recently only goes so far…

Cesar Millan, Wags Day Out, Dog Day Care Southwest Brisbane

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Is Your Blog Bland?

Is your blog bland and boring like the one shown here on the left? Then there’s no wonder no one’s coming back! To get more people to read and subscribe to your blog, you need to make it visually enticing to match the intriguing content that adds value to the reader. Many writers forget that blogging is a VISUAL experience. With today’s visual media, you need to make sure you add pictures, diagrams, images, MindMaps and of course embed videos from YouTube.

A bland blog like this is created purely for SEO purposes and that won’t be worth much in the long run. Sure the immediate SEO effect will be there, but without HUMANS going to the pages, STAYING on the pages AND coming back, it will die a slow death within the indexes.

Don’t forget that when you launch a blog, you’re doing it for the end game – to have a loyal readership that wants to hear from you.

Make what you have to say exciting, appealing and attractive. Go from Bland To Brand!

Otherwise your blog will languish and all your effort will be for naught.

If you’re going to put in 90% of the effort (writing the content), why not go the extra 10% and get the REWARDS?

Just ask yourself one simple question…

“Would I read and come back to this blog?”

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Qantas Qomes Qlean

I have to state up front that I’m a Qantas Platinum Member and consider it one of the world’s top airlines. I think this is a great way to “come clean” about any mistakes, errors or shortcomings. The worst thing that can be done is – nothing.

Qantas Easter Message

Qantas Easter Message

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What do you think of our new banner?

As you can see, we’ve updated the Australian Blogs Banner… We thought it was time we gave it a mini face lift. Let us know what you think by posting a comment to this blog post. If you have ideas and suggestions about other themes and iconic images we should include, we’d love to hear them!

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Autism Expert Blog

Today’s post is special, it includes an AUDIO interview with Magic Barclay of Fitness Driven in Geelong as well as a downloadable checklist. Magic cares for people the various conditions and afflictions noted below with a holistic, non-invasive, non-pharmaceutical approach, producing, well… exponential results with a holistic approach that involves the patient and his or her carer. Her blog is becoming the central source of up-to-date information and research for people who want solutions that work.

Australian Blogs is proud to support Magic’s incredible devotion to this cause that helps so many who need better information. Information that actually solves problems, reduces pain and discomfort.

To listen to Dr Marc Dussault’s Interview of Magic Barclay at Fitness Driven <- Click on the hyperlink.

5 Exponential Blogging Lessons are included below:

Continue reading ‘Autism Expert Blog’

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Telstra Business Woman Of The Year

Attention all Australian Women Business Women and Men who know outstanding women worthy of nomination… The 2009 Telstra Business Woman Of The Year Awards are on again… Click on the URL for important dates.

This is an excellent way to get FREE publicity and see how you stack up in business. If you want to take a 20-minute self-administered ‘Business Marketing Autopsy‘ Click on the hyperlink for a quick profit check-up.

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Blog Branding

If you’re blogging as part of a corporate strategy, you need to make sure you are consistent with your branding, otherwise you will lose credibility, preeminence and yes sales. As an Exponential Growth Strategist, I help people get extra-ordinary results by doing out-of-the-ordinary things leveraging exponential marketing strategies on the Internet as well as in business.

Blog Branding: How Important is it?

That depends. It depends on why you are blogging in the first place. If it’s just a fun thing you’re doing, then it doesn’t much matter, but if it’s to make money or reinforce a service or product you’re selling then it is VERY IMPORTANT.

Without spending heaps, you can get really cool stuff done by professional web designers like KillerCovers.com.

I guess the only point I want to make today is that if you want to be taken seriously, you just have to LOOK the part.

The reason I say this is because without proper branding, you’re going to lose people ONCE they get to your blog – within seconds, people get a feel for it and either stay or click away.

You only have seconds to make that FIRST impression.

Make sure it’s a good one!

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How To Get More People To Read Your Blog

Ever wonder why some blogs are really cool to read while others are a bore and waste of time? If you don’t have enough people COMING to your blog and REGISTERING to your blog, you might not have developed a ‘persona’ that is congruent and authentic that resonates with your audience.

It’s a skill that I teach in our Killer Kopywriting Workshops, a Platinum Program event that is usually closed to the public, but when you call Gulliver on 0401 923 582, IF seats are available, he might be able to get you in to the next one in Melbourne on Wednesday 28 January from 10 AM to 5 PM so you can fly in and out on the same day from inter-state without having to pay for a hotel room.

But that’s not why I’m writing to you today.

The persona that you create will determine who subscribes to your blog.

If you don’t create one, no one will come.*

A ‘persona’ is a manufactured identity that meets the approval of an audience that wants to hear more from that ‘persona’…

One extreme example is The Rich Jerk. He created this persona and people who are into that ‘persona’ will go to his site and register on his blog.

Another persona, more my style is Grammar Girl… She has GREAT advice and I think her branding is very professional. I always send people to my favorite post on apostrophes

So there you have it, create a persona and reap the rewards of a dedicated group of subscribers who will not only read your blog, but send people to it like I just did.

* If you don’t have a ‘persona’, then you need to have something else to get people to keep coming back, that is the subject of a future post – stay tuned and stay subscribed!

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