Yes, it’s that time of year when everyone comes out with their top 10 lists of the year, because why not take a few minutes to review the year that has been? We use this time to do New Year’s Resolutions, so why not look back for some inspiration and insights?
This is a uniquely Australian Blog and when I came across this story about the Gillard Government Blogging, I thought it was an ideal opportunity to highlight a few things.
First, this is a classic case of government over-spending. I run 7 independent blogs with another 3 in foreign languages – with no staff, at essentially no cost.
Second, when small business people see the government spending $53,000 on blogging, they think they can’t afford to do it.
Third, If the government is blogging, that tells you that you, as a small business should be.
Of course you don’t want to be spending that kind of money – which is why you’ll want to consider our Business Blogging Webinar. It will help you get going with your new blog or improve your existing blog leveraging proven, legitimate Search Engine Optimisation (SEO) strategies to generate more online traffic that converts to paying clients.
Is your blog bland and boring like the one shown here on the left? Then there’s no wonder no one’s coming back! To get more people to read and subscribe to your blog, you need to make it visually enticing to match the intriguing content that adds value to the reader. Many writers forget that blogging is a VISUAL experience. With today’s visual media, you need to make sure you add pictures, diagrams, images, MindMaps and of course embed videos from YouTube.
A bland blog like this is created purely for SEO purposes and that won’t be worth much in the long run. Sure the immediate SEO effect will be there, but without HUMANS going to the pages, STAYING on the pages AND coming back, it will die a slow death within the indexes.
Don’t forget that when you launch a blog, you’re doing it for the end game – to have a loyal readership that wants to hear from you.
Make what you have to say exciting, appealing and attractive. Go from Bland To Brand!
Otherwise your blog will languish and all your effort will be for naught.
If you’re going to put in 90% of the effort (writing the content), why not go the extra 10% and get the REWARDS?
I don’t know about you, but I hate having my time wasted. Whenever I write a blog post, including this one, my primary goal is to make sure that whatever time you spend reading the post is worth the time you put in. This one will take you less than 60 seconds.
How to write a blog post that is interesting, intriguing and captivating
With that in mind, I also want to make sure you’re ENGAGED in the process, not just passively reading or skimming.
You’re not skimming this are you?
Aw c’mon… I invested 10 minutes to make sure this is an invaluable tip that made you go Hmmm…
I am amazed at how many people still think blogging is textual and not visual… I recently had a client publish a post that could have been visually intriguing, but because the images were in an incompatible format with WordPress, she decided not to include the images. What a mistake! A blog without visuals is like black and white television. Sure it’s nostalgic, but it’s also obsolete!
Take a few minutes to scan your blog and ask yourself how you can transform it and make it more visually appealing – with images and videos.
Especially one like this -
But you don’t have to get into a major production exercise – you can include images like this one…
Antimimeticisomorphism - A Job On Top Of The World
You want to make sure you optimise ALL your blog posts using SEO strategies LIKE Captions on all photos…
Today’s post might be obvious to you, but trust me, it’s not to a lot of people. Make your blog and publishing schedule part of your PR and activities checklist. Prepare the posts in advance and schedule them so that they get published automatically ON TIME and IN ADVANCE of the PR event or activity. There are still people out there trying to blog in real time. STOP IT!
WordPress allows you to schedule blog posts easily – USE this function to relieve stress, but most importantly make sure you get the maximum exposure and Return On Investment for your activities.
These blog posts include announcing:
An Open House
The release of a new product
An appointment of your staff
A new hire
A award won
A seminar or worshop
A radio or television interview that will air
Just add it to your checklist so you don’t forget!
I get a lot of questions about how to optimise a blog, make money with a blog, keep blogging with current information, how to configure and setup a blog and the list goes on… I spent an hour with Blogging Expert Will Swayne of Marketing Results and we recorded the Interview we call “Exponential Blogging 101“. You can have it for free (until the promotion lasts) by clicking on the URL below.
When you DECIDE to launch your blog, decide to WRITE your first blog post so the default message doesn’t come up I mean c’mon… What’s the point of LAUNCHING if you don’t have at least ONE blog post?!?!
Default WordPress Message = Not Very Professional
I realise this is a pet peeve of mine, but then this next one pushes me over the edge… SET UP YOUR BLOG PROPERLY from the start!!!
Default WordPress Settings
If you don’t know the BASICS of blogging, then go ahead and make the investment in programs like Blogging To The Bank or my Internet Mastery Bundles and Memberships. You can’t afford to be blogging and not know the basic fundamentals, plus I am not the only one with this pet peeve.
You never get a second chance to make a first impression.
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