I don’t know about you, but I hate having my time wasted. Whenever I write a blog post, including this one, my primary goal is to make sure that whatever time you spend reading the post is worth the time you put in. This one will take you less than 60 seconds.

How to write a blog post that is interesting, intriguing and captivating

With that in mind, I also want to make sure you’re ENGAGED in the process, not just passively reading or skimming.

You’re not skimming this are you?

Aw c’mon… I invested 10 minutes to make sure this is an invaluable tip that made you go Hmmm…

Are you back reading this now?

Thanks.

I appreciate that. Read More »»

I am amazed at how many people still think blogging is textual and not visual… I recently had a client publish a post that could have been visually intriguing, but because the images were in an incompatible format with WordPress, she decided not to include the images. What a mistake! A blog without visuals is like black and white television. Sure it’s nostalgic, but it’s also obsolete!

Take a few minutes to scan your blog and ask yourself how you can transform it and make it more visually appealing – with images and videos.

Especially one like this -

But you don’t have to get into  a major production exercise – you can include images like this one…

Antimimeticisomorphism - A Job On Top Of The World

You want to make sure you optimise ALL your blog posts using SEO strategies LIKE Captions on all photos…

Want to learn more, check out this FREE Exponential Blogging Audio Program that spills all the beans!

Today’s post might be obvious to you, but trust me, it’s not to a lot of people. Make your blog and publishing schedule part of your PR and activities checklist. Prepare the posts in advance and schedule them so that they get published automatically ON TIME and IN ADVANCE of the PR event or activity. There are still people out there trying to blog in real time. STOP IT!

Wordpress allows you to schedule blog posts easily – USE this function to relieve stress, but most importantly make sure you get the maximum exposure and Return On Investment for your activities.

These blog posts include announcing:

• An Open House
• A limited-time-offer
• The release of a new product
• An appointment of your staff
• A new hire
• A award won
• A seminar or worshop
• A radio or television interview that will air

Just add it to your checklist so you don’t forget!

I get a lot of questions about how to optimise a blog, make money with a blog, keep blogging with current information, how to configure and setup a blog and the list goes on… I spent an hour with Blogging Expert Will Swayne of Marketing Results and we recorded the Interview we call “Exponential Blogging 101“. You can have it for free (until the promotion lasts) by clicking on the URL below.

Exponential Blogging 101

Click on the hyperlink-> To find out all about Exponential Blogging 101.

When you DECIDE to launch your blog, decide to WRITE your first blog post so the default message doesn’t come up I mean c’mon… What’s the point of LAUNCHING if you don’t have at least ONE blog post?!?!

Default WordPress Message = Not Very Professional

I realise this is a pet peeve of mine, but then this next one pushes me over the edge… SET UP YOUR BLOG PROPERLY from the start!!!

Default WordPress Settings

If you don’t know the BASICS of blogging, then go ahead and make the investment in programs like Blogging To The Bank or my Internet Mastery Bundles and Memberships. You can’t afford to be blogging and not know the basic fundamentals, plus I am not the only one with this pet peeve.

You never get a second chance to make a first impression.