Archive for the 'Blogging Ideas' Category

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The Social Media Revolution Is Here

As you know by now, my short blog posts are rare. This is one of them. This YouTube video is a must watch for anyone involved in Internet Marketing. It is absolutely priceless. I know you’ll want to watch it more than once and forward this blog link to colleagues and friends.

The Social Media Revolution Is Here

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Exponential Blogging Revealed

I get a lot of questions about how to optimise a blog, make money with a blog, keep blogging with current information, how to configure and setup a blog and the list goes on… I spent an hour with Blogging Expert Will Swayne of Marketing Results and we recorded the Interview we call “Exponential Blogging 101“. You can have it for free (until the promotion lasts) by clicking on the URL below.

Exponential Blogging 101

Click on the hyperlink-> To find out all about Exponential Blogging 101.

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Wordle Analysis – Add It To YOUR Blog!

If you’ve never seen this before, boy are you lucky you’ve subscribed to this blog! Wordle is one of the coolest things on the Internet – it’s self explanatory so I’ll just show you want the Wordle of this blog looks like..

Australian Blogs Wordle

Australian Blogs Wordle

And then this WORDLE – which compares

President Obama’s Inauguration Speech to Bush’s

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Having Difficulty Writing All Those Blog Posts?

Today’s post is for you if you’ve ever had writer’s block. You know that awful feeling when you KNOW you need to write something, but nothing’s coming… Guess what? The ‘Internet’ has come to your rescue AGAIN! Someone’s figured out how to MOTIVATE you to write those blog posts…

It’s called Write Or Die and if you don’t reach your target, all your text is DELETED!

How’s that for an INCENTIVE?!?! Click on the hyperlink or here >> to get rid of your writer’s block! <<

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Blog And Grow Rich With MasterMind Groups

Once you’ve launched a blog, you quickly realise that it’s an on-going responsibility to keep coming up with interesting and relevant stuff to write about. Creating a MasterMind Group is one way to make it a lot easier – in fact if you do it right, it will become almost ‘effortless’.

How To Create A MasterMind Group

I’ve written a book How to Create a Fun, Effective and Powerful MasterMind Group to Catapult You To Exponential Success that you can purchase and at the same time get the exclusive 66-minute Exponential Mastermind Audio Interview and Word-For Word Transcript.

As a blogger, the MasterMind concept is crucial to make sure you never run out of new, relevant and interesting material.

A MasterMind Group is a handful of people who appreciate what you are blogging about and want to CONTRIBUTE to your cause, message and audience. They are like-minded people who are passionate, generous and insightful. They know what you’re into and give you content without reservation or hesitation.

Your MasterMind Group Members will find stuff you’d never find in a million years. They’ll make connections for you and your audience you otherwise would never consider. By tapping into their collective intelligence, you’ll instantly and continuously expand your circle of influence, awareness and understanding about your subject, cause, discipline.

You’ll become the center point of attention, the nucleus of knowledge – the preeminent source of information.

I have multiple blogs with dozens of contributors who give of themselves and share their ideas, thoughts, tips and tricks with me so that I can then share them with you.

So how do you get this MasterMind Group to form? Buy my book if you want to learn the step-by-step process, but the short and easy answer is – CREATE and GIVE as much VALUE as you can and the Law Of Reciprocity will kick in – it’s the human law of persuasion and influence as documented by Dr Robert Cialdini that will start to reward you.

Leaders amongst your blogging readership will emerge and start to give you stuff – stuff that will make people come to your blog and want to come back AND SUBSCRIBE!

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12 Reasons To Become A Professional Blogger

Today’s post is kind of tongue-in-cheek, someone sent this to me a while back and I don’t have the original source, but it’ll make you kinda think about your career choices – especially if you’re out of work. Why searching for a job when you can CREATE on-going income doing something you love to do?

12 Things About Professional Bloggers And Why You Want To Become One…

Continue reading ’12 Reasons To Become A Professional Blogger’

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Exponential Blogging 101

You may or may not know that we’ve posted a FREE AUDIO PROGRAM on blogging… I just thought I would remind you that it’s still there, it’s still FREE, but who knows when we’ll decide to start selling it. Why not take a minute to get instant access and give it a listen over the weekend!

Click on the URL to access the Exponential Blogging 101 Audio Program.

Within one hour, you’ll discover:

  • The one thing that makes a blog different from a conventional website and why you MUST be blogging if you aren’t already.
  • The top 3 reasons why search engines love blogs and what it means to your bank account
  • How to get started blogging, or taking your blogging to the ‘next level’ where thousands of people subscribe or you start to generate cash from your readership.
  • Special blogging tips for search engine optimisation that will increase FREE organic traffic by as much as 100% in less than 30 days.
  • How to manage content and publishing – the pros and cons of different strategies including the pitfalls to avoid at any cost.
  • How to gain link popularity ethically and exponentially.
  • How to get noticed in the ocean of blogs that are out there – if you don’t do this, you’re putting in a LOT of effort for little or no result/reward – that’s no fun.
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Blog With Passion

I know you might flick this blog post as self-evident, but take just a minute to think about this – what are you most passionate and excited about? I know the Internet Marketing gurus out there say ‘pick the best niche’ and sell to it, but if you’re not into stream trout fishing in Northern Canada – how good are you going to be blogging in that niche?

Sure serving ice cream to a crowd on the beach on a hot summer’s day is a GREAT business model, but if you don’t want to be stuck in an ice cream truck in 30 plus degree (100+ Farenheit) weather for 8 consecutive hours then you should really think about it.

Blogging is no different. You can choose to blog about ANYTHING you want – Imagine that?!?!

People WILL find you and seek you out -> IF you create value for them.

I recently got a few e-mails from a client who’s a golf fanatic – he’s constantly watching golf videos on YouTube, tracks Tiger Wood’s every move… If he created a blog on golf – he’d be LOVING EVERY MINUTE OF IT. He’d gather a following of like-minded addicts who love the game…

But he hasn’t yet tapped into his passion – pity because I don’t particularly like golf and the video links he sends me are AWESOME. If he posted them on a blog – he’d get FREE traffic doing what he loves, but more importantly…

Doing what he would be doing ANYWAY…

I’ll say that again – he will be doing this ANYWAY – why not blog about it and SHARE it with others?!?!

That’s my point – blog with passion and see what happens!

When you do launch your new and exciting blog, make sure you list it here to get INSTANT FREE BLOG TRAFFIC.

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Opt-In Idea For A Blog

When you have a blog, one of the challenges is to get people to opt-in to something that QUALIFIES them for future communications so that you can establish rapport and build a relationship. Australian copywriter Kevin Francis has come up with a brilliant opt-in idea for his blog.

Get Your Next Headline For FREE!

Your Next Killer Headline is FREE!

Your Next Killer Headline is FREE!

Go to Kevin’s blog, www.MaximumResultsCopywriting.com and find out what he comes up with!

What unique and innovative idea can you come up with other than some other ‘FREE REPORT’?

The more creative you are, the better your opt-ins and the quality of your list will be – think about what ‘test drive’ you can offer that would be different, fun and interesting!

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What Are You Blogging About?

If you are the FIRST one to respond to this question, by posting a comment, I will create a post JUST FOR YOU – ALL ABOUT YOU… How cool is that? But you have to be FIRST IN, BEST DRESSED…. Ready, Set, Go!

What are YOU blogging about?

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How Much Would It Take To Change Your Life?

Take this anonymous ‘one click’ poll and in a few days I’ll let you know the results… It’s a new feature with LinkedIn. Something you might want to add to YOUR blog…

How much would it take to ‘change’ your life?

It’s an interesting question that I am sure will yield interesting answers!

If you haven’t Linked In to me yet, you can ‘Dussault’ at the button below… You’ll get 1.2 MILLION connections INSTANTLY…!

View Marc Dussault's profile on LinkedIn

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How To Get More People To Read Your Blog

Ever wonder why some blogs are really cool to read while others are a bore and waste of time? If you don’t have enough people COMING to your blog and REGISTERING to your blog, you might not have developed a ‘persona’ that is congruent and authentic that resonates with your audience.

It’s a skill that I teach in our Killer Kopywriting Workshops, a Platinum Program event that is usually closed to the public, but when you call Gulliver on 0401 923 582, IF seats are available, he might be able to get you in to the next one in Melbourne on Wednesday 28 January from 10 AM to 5 PM so you can fly in and out on the same day from inter-state without having to pay for a hotel room.

But that’s not why I’m writing to you today.

The persona that you create will determine who subscribes to your blog.

If you don’t create one, no one will come.*

A ‘persona’ is a manufactured identity that meets the approval of an audience that wants to hear more from that ‘persona’…

One extreme example is The Rich Jerk. He created this persona and people who are into that ‘persona’ will go to his site and register on his blog.

Another persona, more my style is Grammar Girl… She has GREAT advice and I think her branding is very professional. I always send people to my favorite post on apostrophes

So there you have it, create a persona and reap the rewards of a dedicated group of subscribers who will not only read your blog, but send people to it like I just did.

* If you don’t have a ‘persona’, then you need to have something else to get people to keep coming back, that is the subject of a future post – stay tuned and stay subscribed!

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Add Case Studies to Your Blog Posts

Blogging is not just about publishing a post, it’s about creating value for your reader. Case studies are a GREAT WAY to create value, by consolidating ONE KEY IDEA and making it dead easy for the reader to IMPLEMENT it in their business, website or blog.

Take this example – I published a post called “Keywords are key to blogging success” and then created a case study about it, which you can download for future reference.

Don’t you agree a PDF that you can easily and quickly access is more ‘valuable’ to you?

You’re welcome!

So there you have it – convert, transform and enhance your posts into case studies and see what happens to your readership and subscriptions!

There are a few more cases I’ve lined up for you – they’ll be ready in the next week or so.

Make sure you register either via RSS or e-mail so you don’t miss them!

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SEO: 1 Percent Improvement

This is one of my favorite concepts, improving 1 percent per day, every day. As I mentioned elsewhere, 1 percent improvement is about IMPROVING something not just ‘doing’ something.

That’s why I wanted to let you know what mine was today… I was going through my blogs and editing comments when my 1% popped out…

Continue reading ‘SEO: 1 Percent Improvement’

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Forget Google – Clusty it!

If you’re a blogger, overwhelmed with research to get content on your blog, have I got the solution for you! The best part it’s FREE and heaps better than Google!

Continue reading ‘Forget Google – Clusty it!’

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Creating Valuable Blog Content

Watch this brief YouTube video so you can get where I’m coming from…

You can create valuable content for your blog by first telling people what they don’t know they don’t know – that’s what’s called ‘intriguing’ and on its own will fascinate some of your readers.

The exponential value however is to reveal what your readers don’t know they already know. That unleashes what I call the Exponential Potential™ creating a sense of confidence and excitement of what’s possible FOR THEM.

Because they now know they know ‘X’.

If you keep revealing stuff they either don’t know they don’t know or don’t know they know – you’ll have them hooked and they’ll keep coming back for more.

Whatever you do, don’t tell them what they already know they know OR worse what they know they don’t know. If you tell them what they already know, they’ll never come back and if you remind them of what they know they don’t know, you’ll not only lose them as blog visitors, but you’ll never get them as clients, affiliates, in fact they’ll avoid you at all costs.

So there you have it – a different perspective on how you can create valuable content for you blog!

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

In an upcoming post, I am going to highlight why and how you must consider having multiple blogs to MULTIPLY your results and enhance your communications.

Don’t miss out – register for the automatic e-mail service or subscribe to the RSS feed to this blog so you don’t miss that post or any others that could really help you get your blog rockin’ n’ rollin’…

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Insert ads in your videos

The geniuses at Stanford University have just developed technology allowing you to insert ads (or any images) into any flat surfaces within your videos. The potential for advertisers is really exciting.

Insert ads into any video

The creators liken it to adding Google Adsense to your blog – if you create a lot of videos, why not make money from it while you’re at it?

You can create an account and start making videos here, or have a look at the gallery where others have inserted logos into popular movies and TV shows.

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What does it take to become an “internet celebrity”?

The SMH/Age Good Weekend this weekend had a covergirl of Julia Allison and a patronising, yet slightly sycophanic article about the “new breed of internet celebrity”, the Julia Allisons and Samantha Bretts of the world.

To give a quick run-down, these are girls famous for being bloggers -  exposing their private lives, relationships and other minutae of their lives to an audience of thousands or millions. I admit I do love reading traditional media’s take on the internet world. My favourite line in the article was “[Julia Allison] appears to know her stuff… She has a Facebook account, MySpace page, a Flickr, a Twitter, a Friendfeed, four Tumblrs, three MovableType blogs, two Vimeos and a Youtube”. Wow, a real force to be reckoned with. I don’t know anybody with a twitter and flickr account AND a blog.

It’s a shame that the Good Weekend didn’t include any of the intelligent, thought-provoking and inspiring “internet celebrities” in their article, they seemed pretty determined to focus on the bimbos and the overexposed to prove their point that being an internet celebrity should be derided and that bloggers are a bunch of fame-whores. They did have one line about Marieke Hardy, author of the now sadly defunct Reasons You Will Hate Me, but didn’t differentiate between her intelligent and well-informed blog about literature, politics and Bob Ellis, and the “Fameballs” such as Samantha Brett (example blog posts -”why men perve”, “do french women make better lovers”, etc etc ad nauseum).

So an open question to everyone. Can you be an “internet celebrity” without being an online Paris Hilton? Do you need to go to parties dressed in condom dresses to truly have made it in the online world?

For my money’s worth, I think women like George and Heather from Flickr are inspiring without needing to be sleazy, danah boyd is thought-provoking and intelligent, and closer to home, Cybele Malinowski truly understands the internet medium and is smart and funny without resorting to the cheap tricks of the “fameballs”. It’s a shame the Good Weekend couldn’t profile some of the more savvy intelligent women of our industry rather than going for the obvious jugular of the “celebritard”.

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Blogging As A Traffic Generation Tool For “Real” Businesses

Blogging is well established in the online/virtual space, but in my observation comparatively few Aussie businesses are successfully harnessing blogs as a traffic generation and customer engagement tool.

Some of our business clients have been blogging for over 2 years now and I have to say that I’m pleasantly surprised by the quantity of search engine traffic (particularly “long tail” traffic) that is now being generated (typically 25 – 40% of search engine traffic will come via a blog within 3-6 months.)

At this level of traffic, the strategy starts to become financially viable within a short timeframe.  The biggest roadblock for most business owners is that they don’t have the time (or the writing skills) to keep up regular posting.

The solution is to either outsource the whole blog creation and marketing process, or to outsource just the content creation and manage the posting process yourself.

The strategy is pretty simple:

  1. Set up a blog on your own domain (WordPress or Movable Type are recommended).
  2. Get a bunch of relevant articles written (contractors can be sourced cheaply on Elance or Guru)
  3. Load the articles into your blog and schedule them to be published at a pre-set date.  This means you can set it up once and the articles “publish themselves”.
  4. Make sure your blog is accessible from your site and to search engines.
  5. Organic traffic will start to trickle in and grow the longer you run the strategy.

Yes, there are much more “high-concept” blogging strategies that normally require the business owner to “drive” the content creation.  My experience is that most business owners don’t have the time (or don’t prioritise this activity) for long enough to see results.  For this reason, a “set and forget” strategy can be more practical.

Here are a few examples of sites using this strategy.  The articles may not always be great writing, but they do get the job done of attracting long tail traffic and converting it into site visits and enquiries.

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Post your Blog on Your Linked In Profile

If you aren’t on www.LinkedIn.com by now, you’re already behind the 8-ball.

You can link in to my network by clicking here >>> Marc Dussault <<<

It takes less than 2 minutes and you’ll have more than 1 MILLION CONNECTIONS INSTANTLY.

Once you’re on Linked In, you’ll want to make sure you fill in your profile as much as possible, focusing on keyword rich descriptions so that your name, product and/or service comes up in natural search engine results.

That means FREE traffic to you, especially Long Tail Niche Traffic!

It gets better – go to the Linked In home page, at the bottom of the left-hand side column, you’ll see a gear with the tag ‘applications’ click it and you’ll see the Blog Link Application.

“With Blog Link, you can get the most of your LinkedIn relationships by connecting your blog to your LinkedIn profile. Blog Link helps you, and your professional network, stay connected.”

How Blog Link Works:

Blog Link Powered by TypePad is simple. Here’s how to get started:

  1. Make sure your blog is listed on your “Websites” on your Profile.
  2. Add the Blog Link application to your LinkedIn Profile.
  3. That’s it – Blog Link will now add your sites to your profile.
  4. To find news and ideas from trusted people in your network, go to the “Your
  5. Network” tab. Blog Link will automatically find all of the blogs in your network and update them in the
  6. “Your Network” tab. If you do not see the blog of one of your connections, just ask them to add it to their “Websites” list on their LinkedIn profile and Blog Link will find it for you.

The best part is that it’s free – people who view your profile, will see your most recent blog posts.

In my case, at the time I published this post, I was getting an average of 7 views/day which is +/-2,500 people per year who are viewing my profile and/or finding ‘me’ in natural searches automatically.

As you know from my 1 percent improvement video, it all adds up and makes a difference – OFTEN a BIG difference.

The best part about this add-on with Linked In is that it promotes your completed profile to 110% completion, which means it gets a higher search engine (Google) ranking.

So now that you know, “please Dussault!”

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

If you would like to share tips and techniques like this with others, please post a comment on this blog and I will create a blog post around it giving you the exposure and backlink that as a blogger you know is ‘priceless’ especially with a high ranking blog like this one!

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