Yes, it’s that time of year when everyone comes out with their top 10 lists of the year, because why not take a few minutes to review the year that has been? We use this time to do New Year’s Resolutions, so why not look back for some inspiration and insights?
There are many strategies, but one not used by many are focusing on one commemorative day or awareness day per week or per month, to draw attention to that particular event, cause or theme and draw a targeted audience to your blog.
Sometimes, the quickest, easiest solutions are the most elegant and effective.
This is a uniquely Australian Blog and when I came across this story about the Gillard Government Blogging, I thought it was an ideal opportunity to highlight a few things.
First, this is a classic case of government over-spending. I run 7 independent blogs with another 3 in foreign languages – with no staff, at essentially no cost.
Second, when small business people see the government spending $53,000 on blogging, they think they can’t afford to do it.
Third, If the government is blogging, that tells you that you, as a small business should be.
Of course you don’t want to be spending that kind of money – which is why you’ll want to consider our Business Blogging Webinar. It will help you get going with your new blog or improve your existing blog leveraging proven, legitimate Search Engine Optimisation (SEO) strategies to generate more online traffic that converts to paying clients.
The pace of technology is certainly daunting. Which always raises the issue of how to keep up with it especially when you only want information about specific aspects and niche subjects.
This is one area where blogs can really excel. Picking the right blog to subscribe to can provide you with a stream of useful and targeted information that you can’t get from just searching the web each day.
Listed in no particular order since each one has its own merit based on who you are and what your area of improvement (focus) is, this short list of the best blog posts of the year will inspire you to get started on your New Year’s Resolutions for 2012 right away!
Don’t forget 2012 is a leap year, that means you have an extra 24 hours to realise your dream(s)!
Is your blog bland and boring like the one shown here on the left? Then there’s no wonder no one’s coming back! To get more people to read and subscribe to your blog, you need to make it visually enticing to match the intriguing content that adds value to the reader. Many writers forget that blogging is a VISUAL experience. With today’s visual media, you need to make sure you add pictures, diagrams, images, MindMaps and of course embed videos from YouTube.
A bland blog like this is created purely for SEO purposes and that won’t be worth much in the long run. Sure the immediate SEO effect will be there, but without HUMANS going to the pages, STAYING on the pages AND coming back, it will die a slow death within the indexes.
Don’t forget that when you launch a blog, you’re doing it for the end game – to have a loyal readership that wants to hear from you.
Make what you have to say exciting, appealing and attractive. Go from Bland To Brand!
Otherwise your blog will languish and all your effort will be for naught.
If you’re going to put in 90% of the effort (writing the content), why not go the extra 10% and get the REWARDS?
Here is a time lapse to give an insight into the incredible week-long construction of the Opera House cake. Watch as the monolithic, chocolate-brown structure transforms into the alabaster iconic Opera House. Like little worker bees inside a hive, this glimpse inside the Planet Cake kitchen shows how hard Paris and the volunteers worked, every step of the way. I
t is incredible to see a weeks worth of work in a short snapshot like this. It is a privilege to get a behind the scenes look inside Australia’s Number One cake kitchen, Planet Cake.
We’re not taking sides, but this is an interesting debate . As a blogger, you want to pick sides (or not) when there is heated debate. That means there’s interest and traffic – INTERESTED people. In this instance, we’re staying out of it, We decided to post it because it’s obviously an issue of interest to many!
The Internet is full of spam – most of it useless ads for viagra and other sexual dysfunctions. But some spam is junk mail people with nothing better to do than sending it to all their so-called ‘friends’…
Then there is the pearl that rises above it all – the gem that shines bright as something different, unique and special.
Every blogger wants more traffic to his or her site. So how do you get it? Simple – give people a REASON to come to your site.
Find something interesting, intriguing or even funny and share it with them. Create an experience that readers want to have. When you maintain that level of quality, you’ll be rewarded with loyalty and the free organic traffic will flow to your blog effortlessly.
My gift for you today is the cover of a recent Economist Magazine – the magazine read by more millionaires than any other publication in the world!
I bet you didn’t know that. That’s what you need to do – EDUCATE and INFORM your readers and a little humour like this doesn’t hurt either!
State Of The Union 2011 - The Economist Magazine Cover
Everyone who publishes a blog wants more readers and subscribers. The key is to find interesting and intriguing posts to publish. Like for example, an Eastern Suburb Sydney Dentist, Dr Cary Fraser published this blog post that proves Tom Cruise does not have a perfect smile… C’mon admit it – you’re going to click on the hyperlink. That’s proof that this stuff works. Make it interesting and it will grow organically and automatically…
I have to state up front that I’m a Qantas Platinum Member and consider it one of the world’s top airlines. I think this is a great way to “come clean” about any mistakes, errors or shortcomings. The worst thing that can be done is – nothing.
While I have you here – whenever you come across something valuable or interesting make a note of it and make sure you blog about it. In this case the CONTENT is valuable, but also the delivery mechanism – the ONLINE MAGAZINE is great don’t you think? Easy to navigate, it almost feels like reading the actual magazine… I can’t wait to read it on my new iPad!
I’ve blogged about how to get MORE people to your blog… The best way is to SHOW you by getting YOU to get MORE people to my blog… Here’s another link you’re going to want to send to your close friends, family and colleagues.
Whether you are a Billy Joel fan or not, you probably remember his great song ‘We Didn’t Start the Fire.’
Here it is, set to pictures … It’s a fabulous flashback through the past half century. Turn up your volume, sit back and enjoy a review of 50 years of history in less than 3 minutes! Thanks to Billy Joel and some guy from the University of Chicago with too much time to Google!
I wonder how many of the images those under 40 will recognise from the early part of the song?? You might have to watch this more than once.
Want to get better results from your email marketing efforts and grow your email list? Here are the elementary steps of list building, as well as some more creative ideas.
The Basics of Blog List Building
When you first get started with email marketing, it’s normal to have a smaller list. It takes a concerted effort to get in the habit of asking for email addresses. There are people who have been email marketing for years and still aren’t taking advantage of all the opportunities they have to grow their list. Don’t let that be you!
Here are a few simple things that you can do to build your list:
Put a “Join My Email List” sign-up box on your website or blog. Your website is the first place most people look when they want information about your business. It’s great when they visit your website, but are you capturing their email addresses? Don’t miss the chance to start building a relationship with them.
Ask your customers for their email addresses and permission whether it’s over the phone or in person. Don’t forget to tell customers about your email communications and ask if you can add them to your list. If you have a physical store, put out a sign-up book in a prominent place. If your business is Internet-based and your only customer communication is through email, send them a follow-up email after an order and ask if they want to join your list. If you have employees who interact with customers, train them to ask as well.
When you meet people at networking events and trade shows tell them about your free e-newsletter or your email-only specials and ask them if they would like to join your list.
Blogs are an amazing development – allowing anyone to communicate openly, publicly and globally. The big screen movie, Julie & Julia is but one extreme example and I have to admit is a pretty good movie. Anyway, getting back on point – even Engineers can learn to blog. I mean that with all the respect and admiration I have for my fellow colleagues since I too am an engineer.
I don’t know about you, but I hate having my time wasted. Whenever I write a blog post, including this one, my primary goal is to make sure that whatever time you spend reading the post is worth the time you put in. This one will take you less than 60 seconds.
How to write a blog post that is interesting, intriguing and captivating
With that in mind, I also want to make sure you’re ENGAGED in the process, not just passively reading or skimming.
You’re not skimming this are you?
Aw c’mon… I invested 10 minutes to make sure this is an invaluable tip that made you go Hmmm…
Today’s post is a plug-in for WordPress that’s really cool – it’s a Wordle Cloud for WordPress. If you have no idea what Wordle is, you can check previous blog posts that mention Wordle and how you can use it creatively.