Archive for the 'Australian News' Category

Ultimate Edge Communications Signs Up For 1st Corporate Squash Membership

UEC Signs Up To Be the East Coast Squash Academy’s  First Corporate Member

Sydney, December 17th, 2019 – Ultimate Edge Communications is happy to announce it has signed up to be the East Coast Squash Academy’s first corporate member.

The Academy has been proactively promoting squash across both the athletic and corporate  communities with a focus on grass roots efforts to introduce as many new people to the sport while also rekindling the passion within former players.

Today’s announcement has been possible with the strategic vision of the East Coast Squash Academy’s, founder Aaron Frankcomb. Aaron was a professional squash player on the world tour and reached a top world ranking of #38. “We’re proud to welcome Ultimate Edge Communications as the first of many corporate members we seek to attract to the sport with this unique partnership” declares Frankcomb. “This is the result of the success of past corporate events that cater to the athletic interests as well team building and professional development of employees. We thought we should take it one step further and provide a corporate membership” adds Frankcomb.

The corporate membership covers all the costs and provides the equipment for staff members who can attend an unlimited number of small group classes at no cost, across the Academy’s multiple locations conveniently located within the Greater Sydney area.

More than just a staff membership, the partnership includes staging squash events that serve as team-building opportunities. The inaugural squash tournament staged just a few months ago began with an explanation of the rules of squash followed by a high-speed exhibition match to demonstrate how elite players make it look easy. With the basics of the game covered, team members then got on court and were fed balls to practice the basic strokes: The drive, volley and boast. Once minimum proficiency was established, a round-robin competition was staged for all team members to play each other to crown the first corporate champion – Evan Bohringer who now has bragging rights in the office for the next 12 months!

“Off the back of the success of the tournament, we wanted to explore other opportunities to provide more value for our employees” explains Aleisha McCall, Ultimate Edge Communications founder and CEO. “Squash is a very efficient way to burn calories and with the courts conveniently located in the city, our employees were keen to give it a go. This was also the ideal time with our renewed approach to employee wellbeing and empowerment to attract and retain the best staff” states McCall.

The East Coast Squash Academy stages a variety of corporate events for small teams, from a fun social afternoon to specific skill-based team building right up to the deliberate practice principles that uses squash as the metaphor for striving for excellence and success for the most committed teams.

If you’re looking for a fresh, new (different) reward, team-building or professional development program for your team, contact the Academy for all the details. The Academy can cater for companies of all sizes with across multiple locations throughout the Greater Sydney area.

– End –

Ultimate Edge Communications Pty Ltd

Ultimate Edge Communications (UEC) was founded in Sydney in 2014, by Aleisha McCall, finalist of B&Ts “30 under 30 Entrepreneur” and a former international synchronised ice skating champion.

UEC is able to over-deliver on expectations by being the conductor to an orchestra of moving parts that create a symphony of results that resonate with highly targeted audiences across both B2B and B2C sectors.

The composition begins with expert media buying that requires establishing a key strategic proportion between traditional offline and digital media spending. Once the budget allocation is defined, it then proceeds to tactical deployment of funds across the selected channels to ensure target market optimisation to set the stage for everything that follows.

The second act is to create design elements specifically tailored to each of the channels to ensure optimal conversions while providing coherent maximum brand reinforcement. The collaboration and synchronisation of media and creative design is one of the reasons UEC out-performs its peers as well as internal marketing departments.

The third act builds on this momentum to integrate lead generation and client acquisition activities to feed into a cohesive customer journey that provides a higher conversion on their path to purchase. This is enabled with sophisticated automated workflows that create and enhance the customer experience, reducing attrition at or immediately following a purchase as well as substantially improving customer satisfaction during the consumption of the product or service. This inevitably reduces operational costs. Even though UEC is focused on media, sales and marketing, the systemisation of multiple customer journeys translates into organisational improvements that further create benefits with economies of scale. These improvements often provide the much-needed capacity to grow quickly without substantial additional and costly human resources.

The last act builds to a crescendo by embracing leading-edge technologies including: artificial intelligence, machine learning, heuristics, predictive modelling and data analytics to fully embrace the concept of deliberate practice principles that have created Olympic medallists and World Champions. This complex process involves creating a self-reinforcing feedback loop that automatically and systematically applies highly sophisticated mathematics and statistical techniques to optimise all the moving components, so we can manage, monitor and adjust each variable in harmony with the others to maximise profits at the minimum cost while sustaining the highest quality and brand integrity.

Level 1, Suite 117/80 Elizabeth St, Sydney NSW 2000

info@UltimateEdgeCommunications.com.au

https://www.ultimateedgecommunications.com.au/

https://www.facebook.com/UltimateEdgeCommunications/

https://twitter.com/UltimateEdgeAUS

https://www.linkedin.com/company/ultimate-edge-communications/

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East Coast Squash Academy

TheEast Coast Squash Academywas founded in 2013 when Aaron Frankcomb retired from the Professional Squash Tour, the East Coast Squash Academy set out to create a business model to expand the presence of squash within the Greater Sydney area squash centres.

Since inception, the Academy has produced some stellar results including: Attracting a handful of junior players with aspirations of going on the professional (PSA) tour.

Its junior program had the biggest contingent of players on the NSW Squash Junior ranking list, with players on the NSW junior state teams, Australian junior teams and Australian senior players. The Academy has developed several NSW and Australian Junior Champions. At its peak, the junior squash program boasted (pun intended!) over 500 children participating in weekly squads and training sessions. Memberships and participation in squads increased by 100% and 300% respectively and tournament registrations reached at an all-time high.

The Academy has been the home base to two full time senior players who reached career highs of top 240 in the world on the Men’s PSA Tour. Its best female professional reached a top world ranking of 130.

The Academy created great success building over 80 hours of services per week to grow the court utilisation and increase profits for clubs around the Greater Sydney Area. Since 2016, Energize Health and Fitness, Norths Fitness, Sydney CBD Squash Club and Manly joined the Academy followed by the Sydney Uni Sports & Fitness in 2018.

Contact details: Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.EastCoastSquashAcademy.com.au
Facebook: East Coast Squash Academy

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Aaron Frankcomb:

Aaron Frankcomb was ranked in the top 100 professional squash players for 8 years, and for 4 of those years he was in the top 50, winning 4 PSA titles. He represented Australia at the 2010 Commonwealth Games, was a Junior Champion in all age groups including 2 times in the Under 19 category and holder of scholarships in the Tasmanian and Australian Institutes Of Sport. He now coaches professionally and remains Sydney’s top ranked squash player and is still considered within the top 5 players in Australia.

Contact details: Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.AaronFrankcomb.com
Facebook: Aaron Frankcomb

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Australians: Beware Of Scams

Phishing scams are increasing – Australians need to be careful with their data.

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Aussie pearls are a royal favourite!

Meghan Markle counts Paspaley Pearls as a favourite, according to Australian Vogue.

Aussie, Aussie, Aussie!!!

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Ultimate Edge Communications Wins 2018′s Best Christmas Ad for RedBalloon campaign

Ultimate Edge Communications has achieved the perfect result to deliver this year’s best Australian Christmas campaign.

Cubery, a tech-driven research and insights agency, has tested the effectiveness of 13 leading Christmas campaigns and discovered this festive season, one ad stands head and shoulders above the others. They made a list, checked it twice and named UEC’s campaign for RedBalloon “Break with Tradition” as the most effective Christmas ad of the 2018 festive season.

Click here to have a look.

 

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Ultimate Edge Communications – 12 Days Of Christmas RedBalloon Campaign

Want to win a RedBalloon gift certificate? Check out the campaign on KISS 1065′s Kyle and Jackie O show. Click on the link to listen in!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

RedBalloon-Kiss1065

This is just one of many of Ultimate Edge Communication‘s exciting client Christmas campaigns!

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Father’s Day Campaign – In True Blue Aussie Style

Every once in a while “you know you’re Australian” when you see an ad that with our unique sense of humour. Ultimate Edge Communications hit the nail on the head for Red Balloon’s recent Father’s Day Campaign.

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Buy tickets to Cockoach at the Sydney Fringe Festival

Tickets are on sales for Cockroach at the 2018 Sydney Fringe Festival. Click on the hyperlink. This is a limited seating venue – don’t miss out!

This is the 2018 Sydney Fringe Festival performance that has everyone ‘buzzing’…

Cockroach - Leah Donovan

COCKROACHAn amoral revenge tale for the #MeToo generation

A story of hope, healing and transformation.

“…as you all know there is nothing stronger than a broken woman who has rebuilt herself’ Hannah Gadsby

Cockroach was born from a place of anger. As a woman, I’m growing increasingly frustrated and angry at some men in prominent positions who have been getting away with sexual misconduct and abuse.

Unfortunately, the victims are often suffering alone and in silence. After all, a civilised and sophisticated woman should act like a lady (read: hide her shame, pain and suffering and pretend that all is well).

Well, all is not well.

For victims of abuse, life can never be the same again. It will also be more difficult if they take no action and keep doing what’s expected instead of what’s right.

All the time we hear of stories where the woman was in the wrong place, at the wrong time, wearing the wrong clothes. The perpetrator, it seems, had no choice but to teach this ‘unruly person’ a lesson. The blame is always directed at the victim.

Click here to read more and sponsor the performance.

This Australian production is sure to create a lot of buzz and discussion about this timely, relevant and important topic.

Please spread the word on social media!

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Sydney Fringe Festival 2018 – Cockroach

Don’t forget about the 2018 Sydney Fringe Festival and the performance that has everyone ‘buzzing’…

Cockroach - Leah Donovan

COCKROACHAn amoral revenge tale for the #MeToo generation

A story of hope, healing and transformation.

“…as you all know there is nothing stronger than a broken woman who has rebuilt herself’ Hannah Gadsby

Cockroach was born from a place of anger. As a woman, I’m growing increasingly frustrated and angry at some men in prominent positions who have been getting away with sexual misconduct and abuse.

Unfortunately, the victims are often suffering alone and in silence. After all, a civilised and sophisticated woman should act like a lady (read: hide her shame, pain and suffering and pretend that all is well).

Well, all is not well.

For victims of abuse, life can never be the same again. It will also be more difficult if they take no action and keep doing what’s expected instead of what’s right.

All the time we hear of stories where the woman was in the wrong place, at the wrong time, wearing the wrong clothes. The perpetrator, it seems, had no choice but to teach this ‘unruly person’ a lesson. The blame is always directed at the victim.

Click here to read more and sponsor the performance.

This Australian production is sure to create a lot of buzz and discussion about this timely, relevant and important topic.

Please spread the word on social media!

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Can you wear headphones while you drive in Australia?

Have you ever wondered if you can  wear headphones while you drive in Australia?  It actually depends on a few things. Click the hyperlink to make sure!

Whatever the rules might be, stick to the principle that you should be alert and aware of your surroundings while driving. Better safe than sorry!

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How to find lost money

The Australian government is trying to help (you) find money in lost or forgotten accounts.

Click on the hyperlink to see if you have a hidden treasure somewhere unknown!

A friend recently found $2,000 in a ‘trust transfer’ account following a real estate transaction she did more than 10 years ago!

Happy hunting!

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Are there kangaroos in Sydney…?

Yes, they even cross the Sydney harbour bridge…

Don’t believe me? Click here to see a kangaroo crossing the Sydney Harbour Bridge!

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Australian Study On Mental Illness And Exercise

If you know anyone with mental illness, check out this recent Australian study that suggests exercise to reduce the consequences of mental illness. Every source of inspiration can help!

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Gun Culture In America Compared To Australia

Australians will always struggle to understand the US guns laws (or lack thereof). The video below partially explains why.

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Squash Statistics Infographic released by Sydney Squash Academy

SYDNEY, AUSTRALIA, October 14th 2017, In celebration of World Squash Day, The East Coast Squash Academy is excited to release the most all-inclusive infographic of squash statistics representing the history of squash, its massive global appeal, fun facts and interesting trivia.The Squash Statistics Infographic compresses 187 years of the sport’s history into exciting bite-size morsels of highlights outlining the benefits of squash, statistical and historical data from around the world, celebrating both male and female squash players.

“Squash is one of the world’s most misunderstood sports and our goal releasing this visually exciting infographic is to encourage more people to experience the fun, excitement and health benefits of the game,’ explains Aaron Frankcomb, The Academy’s founding director and head squash professional.

“Worldwide, squash is played by over 20 million people with Australia leading the world with nine gold medals making it the most successful squash nation in Commonwealth Games history. Squash welcomes people of all ages and social groups, it is not just for celebrities and high rollers.” Mr Frankcomb said.

“I don’t know of another sport that challenges your physical ability, technical skill and reflexes as well as combine strategic intent imagination and mental strength and toughness like squash does.” declares Peak Performance Strategist and faculty member, Dr Marc Dussault.
The infographic was created for public distribution to expand the sport’s reach and exposure, please feel free to share it on social media with a backlink to the Academy’s website where more than 100 original references are listed.

To view the Squash Statistics Infographic click “HERE”

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For more information, please contact:

The East Coast Squash Academy

Founded in 2011 when Aaron Frankcomb retired from the Professional Squash Tour, the East Coast Squash Academy set out to create a business model to expand the presence of squash within local communities surrounding squash centres. The first installation was at Willoughby Squash Club where Frankcomb was the club’s resident squash pro until early 2017.

Since inception, the Academy has produced some stellar results including: Attracting a handful of junior players with aspirations of going on the professional (PSA) tour. Its junior program has the biggest contingent of players on the NSW Squash Junior ranking list, with players on the NSW junior state teams, Australian junior teams and Australian senior players. The Academy has developed NSW and Australian Junior Champions.

The Academy has been home base to two full time senior players that have reached careers highs of top 240 in the world on the Men’s PSA Tour. Its best female professional reached a top world ranking of 130.

The junior program has boasted (pun intended) over 500 children participating in weekly squads and training sessions. Memberships and participation in squads increased by 100% and 300% respectively and tournament registrations reached at an all-time high.

Aaron Frankcomb, The East Coast Squash Academy

Tel: 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: EastCoastSquashAcademy.com.au
Facebook: East Coast Squash Academy

Aaron Frankcomb

Aaron Frankcomb was ranked in the top 100 professional squash players for 8 years, 4 years in the top 50, winning 3 PSA titles. He represented Australia at the 2010 Commonwealth Games, was a Junior Champion in all age groups including 2 times in the Under 19 category and holder of scholarships in the Tasmanian and Australian Institutes Of Sport.

He now coaches professionally and remains Sydney’s top ranked squash player and is still considered within the top 5 players in Australia.

Contact details:
Tel: +61 0424 474 001
Email: Aaron@EastCoastSquashAcademy.com.au
Website: www.AaronFrankcomb.com.au 
Facebook: East Coast Squash Academy

Dr Marc Dussault

Marc is the Academy’s Peak Performance Strategist and an avid squash enthusiast (addict). In his mid 40s, he reached the top ranks of squash masters with less than 5 years of competition using his signature techniques of deliberate practice.

When not on court coaching or doing high intensity drills and routines, Marc is the Exponential Growth Strategist mentoring business owners and entrepreneurs who seek to become champions in business.

Website: www.ExponentialGrowthStrategist.com

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Why Australians Will Never Understand US Gun Laws

Click here to see a great article on Why Australians Will Never Understand US Gun Laws.

 

 

 

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Why is Father’s Day in September in Australia?

Ever wonder why Father’s Day is in September in Australia? Click the link to find out why!

What to get your father a nice gift? Give him a floatation therapy session!

 

 

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Australian Departure Cards Scrapped!

Believe it or not Australian Departure Cards have been scrapped! Who used to read them anyway?!?! Finally some efficiency improvements to International Travel! Believe it or not, passports might be NEXT… Click on the hyperlink to read the full story!

 

 

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Australian Census 2016

The new 2016 Australian Census is out, click on the hyperlink for further details. Interesting…
Australia Census 2016

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Australian school bans clapping to protect sensitive children

Is this what modern society has evolved to?

We can’t applaud in public?

Leave your comments below -BUT DON’T TYPE TOO LOUD!

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Australian Turtles

If you want to see Australian Turtles – Guaranteed, you have to visit the Great Barrier Reef, in Queensland!

Click on the image below to find out where to go!

 

Turtles

 

 

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