Australian Blogs Blog

on November 13, 2008

in General

. 0 Comments

I am sure you’re heard of the Pareto Principle, the 80-20 Rule… For blogging it’s 20% of your keywords accounts for 80% of your affiliate sales.

What makes these keywords different and why they are important is how you will increase the Return On Investment (ROI) of your blog.

While everyone is running around trying to build massive keyword lists, it’s just not needed - IF you have an Exponential Mindset™.

I can hear you all the way over here…”But Marc, what about the long tail?” The long tail keywords are great, but only if they convert into sales or opt-ins which then convert into sales right? Otherwise, they’re just a big
waste of time and money decreasing your ROI.

The first thing to do is find keywords that are more likely to be BUYER keywords, relevant keywords actively being searched when a BUYER is looking for something specific.

By using an easy keyword level tracking tool, and a few good research tools this becomes relatively easy.* Next is getting rid of all the non-money-making keywords that do nothing for you other than increasing your ad spend on the winning keywords.

Once you start having some known converting keywords in your arsenal you then want to push these keywords to the MAX by targeting the organic rankings for these keywords by using
placement targeting and by using the content network to get much cheaper clicks.

That means you need to optimise the use of those KEYWORDS IN YOUR BLOG…

In an upcoming post I’ll review the three KEYS of keyword blog optimisation strategies.

Until then, keep blogging and pushing…

Onward and upward!
Dr Marc Dussault

P.S.

* We reveal these tools in our Internet Mastery Platinum Program. Consider these tools like having the answers to a final exam 2 to 3 weeks before you have to write it… It’s the unfair advantage the top 5% of Internet Marketers keep to themselves so they keep making more than the other 95% COMBINED.

Intrigued? You can attend a one-day Internet Millionaire Marketing Day in Melbourne on Saturday December 6…

About The Author:

1% Improvement the Key to Blogging Success

Published

on November 11, 2008

in Blogging Ideas

. 0 Comments

If you’re keen to get your blog’s readership up, it’s all about doing the 1% that makes a difference. If you watch this brief video, you’ll understand the concept and then I can explain how you can APPLY that to your blog and blogging.

I know how simplistic 1% sounds. But y’now what? That’s the beauty of it.

Everyone can improve 1%, but they don’t.

That’s why anyone who DOES, gets the FULL value of the 1% effort - cool isn’t it?!?!

Yeah I think so.

For your blog, you need to ASK people to post comments on your blog, otherwise people won’t naturally, instinctively do it. Invite them to do it with the promise of a dialogue with them.You’ll see the number of comments increase and the quality of the comments improve over time.

The additional 1% is that your READERS will tell you what they want, are interested in and how you can IMPROVE YOUR BLOG.

Of course you want another 1% improvement idea… POST COMMENTS TO BLOGS LIKE THIS ONE. It’ll create a backlink to you blog and with the high PR ranking of this site/blog, you’ll get the benefit.

It’s win-win. AND it’s only 1%.

But 1% compunded DAILY = 3,778% at the end of the year. That’s impressive.

Onward and upward!
Dr Marc Dussault

P.S.

If you want more ideas to increase the readership of your blog, click on the hyperlink and opt-in to receive a FREE report called:

“44 FREE Tips, Tactics And Techniques To Market Your Blog To Double or Triple Your Profit When You Flip It!”

You don’t have to flip your blog to use these strategies… Each one is more than 1% - that more than a month of ideas you can deploy on your blog…

About The Author:

Make your blog newsworthy

Published

on November 4, 2008

in Blogging Ideas and Do Stuff

. 0 Comments

I recently competed at the 2008 World Masters Squash Championships in New Zealand. I took advantage of that to launch my PERSONAL MASTERY BLOG and chronicle my exploits with daily blog posts.

I had hundreds of friends, family and colleagues who wanted to participate in what was an unforgettable and memorable experience.

You can QUICKLY AND EASILY CREATE newsworthiness for your blog by:

Launching a new product
Sharing a personal experience like I did
Creating a theme around something else that is happening (e.g. Olympics, stock market meltdown, etc.)
Linking up with another blogger
Having a controversial or contrarian perspective on a subject
Telling a story that is related to something else that is newsworthy

The only point I really want to make today is that NEWSWORTHINESS is not hard to create and it will help get MORE people to your blog.

Onward and upward!
Dr Marc Dussault

P.S.

Of course WHEN you do create a newsworthy item for your blog, let us know so we can leverage it even more to THOUSANDS of BLOGGERS!!!!

Post a comment or send an e-mail to info @ AustralianBlogs .com .au

About The Author:

Top 100 Australian Marketing Pioneer Blogs Named

Published

Will Swayne

on October 30, 2008

in News

. 0 Comments

Julian Cole from AdSpace Pioneers has just published his list of Top 100 109 Marketing Pioneer Blogs (reprinted below).

It is great to see Aussie marketers blogging enthusiastically, with a wealth of talent on display in the blogs below. Check them out…

Top 100 Australian Marketing Pioneers Blogs		Total
1	Bannerblog (Digital Advertising)	35
2	Servant of Chaos(Social Media)	33
3	Young PR(PR)	33
4	Laurel Papworth(Social Media )	31
5	Get Shouty (Digital Advertising)	29
6	Copywrite(Copywriting/Digital Marketing)	28
7	London Calling(Mobile Marketing)	28
8	Corporate Engagement(Social Media/Public Relations)	27
9	Better Communication Results(Communications)	27
10	Ettf(Advertising/Campaigns )	27
11	Online Marketing Banter (Digital Marketing)	27
12	Gold Coast Web Designers(Digital Marketing)	27
13	Brand DNA(Advertising/Campaigns )	26
14	Personalize Media (Social Media/Virtual Worlds )	26
15	Media Hunter(Media/Social Media)	26
16	The Marketer (Social Media)	26
17	Marketing Magazine(Marketing )	26
18	Adspace-Pioneers(Social Media )	24
19	Business of Marketing and Branding(Marketing Strategy)	24
20	Australian SEO blog(SEO)	24
21	Angus Whines(Advertising/Campaigns )	23
22	PR Disasters(PR)	23
23	Campaign Brief(Advertising/Campaigns )	23
24	Preneur Marketing(Entrepreneur/Marketing)	22
25	Sitemost(SEO)	22
26	Word of Mouth Marketing for Small Business(WOM)	22
27	Marketing Easy (Digital Marketing)	21
28	Three Billion (Advertising/GEN Y)	20
29	In My Atomosphere(Advertising/Campaigns )	20
30	Amnesia Blog(Digital Advertising)	20
31	Publicis Digital (Digital Advertising)	19
32	Innovation Feeder(Digital Advertising)	19
33	Pigs Don’t Fly (Social Media)	19
34	EcioLab(Digital Marketing)	18
35	Mark Neely’s Blog (Marketing Strategy)	18
36	Sticky Ads(Advertising )	18
37	The Flasher (Communications)	18
38	The Digestif(Digital Marketing)	18
39	Tim Longhurst (Futurist Marketing/Social Media)	17
40	Creative Is Not A Department(Digital Marketing)	17
41	Peter Sheanan (Entrepreneur/Marketing)	17
42	FRANKthoughts (Communications)	17
43	Taming the beast(Digital Marketing)	17
44	Filtered Media (Digital Marketing)(Digital Marketing)	16
45	Josh Anstey (Digital Marketing)	16
46	Inspiration Room Daily(Advertising/Campaigns )	16
47	Publicity Queen(PR)	16
48	online marketing sydney(Digital Marketing)	16
49	Lexy Klain (PR)	16
50	Diffusion (Marketing Strategy/Branding)	16
51	Australian Small Business(Small Business/Entrepreneur/Marketing)	16
52	Uneven Distribution(Advertising )	16
53	Zakazukhazoo(Digital Marketing)	16
54	A perspective(Social Media/Digital Marketign)	16
55	A Blog about Digital Media (Marketing News)	16
56	Frontiering Talking(Social Media )	16
57	Hothouse (Digital Marketing)	15
58	Fresh Chat (PR/Digital PR)	15
59	Send Up a larger room(Advertising)	15
60	doingwords.com(Small Business/Entrepreneur/Marketing)	15
61	David Wesson Digital Entertainment (Social Media)	15
62	Ryan’s view (PR)	15
63	Free Beer(Marketing News)	15
64	Idea Garden(Marketing Strategy)	15
65	Pixel Paddock (Digital Marketing)	14
66	The Jason Recliner(Advertising)	14
67	The Wayfarer(Advertising)	14
68	Semfire Search Enging Marketing Blog(SEM/SEO)	14
69	Marketing Results (Digital Marketing)	14
70	Will Scully Power(Data Analytics, Marketing Research)	14
71	I hate ads (Marketing )	13
72	BMF Sticky(Advertising)	13
73	PR Warrior(PR)	13
74	Marketing is a dirty word(Digital Marketing)	13
75	Latin Ocean(Digital Marketing/Recruitment)	12
76	Mobilista (Mobile Marketing)	12
77	Adnotes(Advertising)	12
78	B&T(Advertising News)	12
79	The White Agency ffffff(Digital Advertising)	12
80	Dominique Hind Collective(Digital Marketing)	12
81	Arrow Internet SEO (SEO)	11
82	Slice Media(Data Analytics, Marketing Research)	11
83	Beyond Digital Media (Digital Marketing)	11
84	Ben Hamin(Social Media)	11
85	The Gloo (Digital Advertising)	10
86	Simons Says (Digital Marketing)	10
87	CIIMS(Marketing )	10
88	The Zeitgeists(Marketing Strategy)	10
89	To the WordUp(Marketing News)	10
90	Simon Reynolds(SEM/SEO)	9
91	Via Media - The Way(Marketing News)	9
92	Ponderings of The Orange Cow(Communications)	9
93	Work.netx(Digital Advertising)	9
94	Tick Yes(Digital Marketing)	8
95	Write across media (Marketing News)	8
96	Zebra Bites(Marketing Research)	8
97	Quintessentially Digital (Digital Marketing)	8
98	How good you want to be (Marketing News)	8
99	The Odd one out(SEM/SEO)	8
100	Tony from the Population(Social Media)	8
101	Kate at Stickywood(Branded Entertainment)	8
102	Death by Digital (Digital Marketing)	7
103	Classy Marketing (Marketing Strategy)	7
104	Influencing the Influencers(PR)	7
105	Behind Digital PR(PR)	7
106	Layman’s Term(Marketing Strategy)	6
107	Gruen Transfer(Marketing News)	6
108	RMD’s Marcom(Advertising)	6
109	Chalkboard Websites(Communications)	6

About The Author:

Will Swayne is an internet lead generation expert by day and occasional blogger by night. He is the author of the Marketing Results blog and the Acting Co-ordinator Of Bloggers @ AustralianBlogs.com.au.

Get more people to read your blog - ADD STATISTICS!

Published

Australia’s #1 Exponential Growth Strategist

on October 23, 2008

in Blogging Ideas

. 1 Comment

People might hate taking statistics courses, but they love a great statistic!

I’ll prove it to you.

Did you know?

Many microbiologists say that you’re better off eating lunch in the bathroom than in your office? – One study found that the office desk has more bacteria on it than the average toilet – some 400 times more bacteria!
Some of the worst areas for bacteria are found to be first the phone (25,000 germs per square inch), then the desktop (20,000), then the keyboard (about 3,000), then the mouse (1,600), THEN the toilet seat (a mere 49).
One in two (45%) have seen coworkers leave the bathroom without washing their hands.
Nearly a third of office workers (31%) never personally clean their office space with disinfectant.

Now tell me those statistics aren’t captivating and alarming?

So there you have it - another quick way to make your blog posts more interesting and entertaining!

Onward and upward!
Dr Marc Dussault

P.S.

The effective use of statistics is that they they must be relevant - the ones below are nowhere as powerful as the first list and are shown here for contrast.

Office workers are getting sick nearly on average of 1.4 times/year from co-workers.
Nearly 22% of women get three or more colds a year from colleagues at work.
Studies in schools have found that using hand sanitizers or washing hands can reduce absenteeism by 30 percent to 50 percent.
Three in four office workers (76%) say their company has a professional cleaner to take care of their work space, which still lives a quarter of offices which don’t.

Of course this is a value-judgment and RELATIVE to your blog’s audience. This last series are ABSOLUTELY RELEVANT to commercial cleaners. Especially the last one - if commercial cleaners aren’t cleaning the office, who is?

Now that would be an interesting blog post…!

About The Author:

Blogging becomes Mainstream

Published

on October 20, 2008

in General

. 3 Comments

If you think blogging has become increasingly popular, you’re absolutely right.

Blogging has become so pervasive and influential that the lines between blogging and the mainstream media have disappeared. That’s one of the main findings of a Technorati-sponsored survey of bloggers conducted in July and August 2008 by Decipher.

“Blogs are now mainstream media,” said Richard Jalichandra, CEO of Technorati, in an interview with eMarketer. “We’ve certainly seen that with the number of professional, semi-professional and passion/enthusiast bloggers who are creating real media experiences. At the same time, you’re also seeing mainstream media come the other direction to add blog content.”

But how do blogs compare to other electronic media?

ComScore Media Metrix found that blogs had 77 million unique visitors in the US in August 2008, compared with 75.1 million unique visitors to MySpace and 41 million to Facebook.

It gets better… In July 2008, comScore’s ranking of the top 10 entertainment Websites included four blogs. Two of those, OMG and TMZ, were rated Number1 and 2, respectively.

Among the Technorati survey’s own findings, one of the more eye-opening ones was a 2-to-1 male/female ratio among bloggers worldwide.

Are you as surprised as I was?

A closer look at the gender breakdown by geography shows that bloggers in Europe and Asia skewed even more heavily male (73% each), while US bloggers showed a less drastic gender split, with 57% males and 43% females.

Mr. Jalichandra acknowledged that the gender skew could be at least partially attributed to “the type of people that come to Technorati and register.” In other words, if Technorati’s user base leans male, then its survey data would naturally reflect that bias.

Another important caveat to the gender data is that the “State of the Blogosphere” report was limited to adults. Other surveys of blog use among US teenagers indicate that younger bloggers are predominantly female.

So there you have it – blogging has become mainstream which is great from an exposure point of view, but terrible when it comes to sticking out and above the masses… Something to discuss in a future post.

Onward and upward!

Dr Marc Dussault

P.S.
If you want “44 FREE Tips, Tactics And Techniques To Market Your Blog To Double or Triple Your Profit When You Flip It!” click on the URL. It’s AustralianBlog’s gift to make you into a more successful blogger!

If you’re not already registered with us, invest the $19 to get additional FREE traffic to your blog starting TOMORROW – as soon as Google re-ranks your blog!

If you’d like even MORE FREE TRAFFIC to your site, contribute to THIS BLOG and you’ll get the flow-on to your blog absolutely free! Of course you know that it’s an exponential strategy used by TOP BLOGGERS

About The Author:

Australian Blogs Blog Seeks Australian Bloggers

Published

Will Swayne

on September 8, 2008

in AustralianBlogs.com.au

. 1 Comment

Hello World — this is Will Swayne. After a bit of a hiatus in activity on the Australian Blogs Blog, I’ve been charged with getting this blog going again to take up the quest of reporting on the Australian Blogosphere.

The first item of business is to assemble a crack team of bloggers to contribute to this blog in a “magazine format”, (kinda like Small Business Branding).

If you’re interested in being considered, here’s a “Job Description” of position(s), plus how to apply:

Wanted: Aussie Bloggers

AustralianBlogs.com.au is aiming to be the go-to site for what’s happening in the Australian blogosphere. The site consists of a tag-centric directory, plus a blog. AB was started by Jon Yau a couple of years back until he sold the site earlier this year to focus on other projects.

We are now looking for 6 to 10 bloggers to share the blogging duties here at the Australian Blogs Blog.

This could be for you if you are:

Able to craft readable, interesting blog posts (you probably have your own blog right now)
Can commit to writing a minimum of 2 posts per month, with at least 1 being at least tangentially relevant to blogging and/or the Australian blog / Web 2.0 scene.
Familiar enough with WordPress to write and publish your own posts without tech support.

We are also looking for an EDITOR to be the head blogger and generally boss everyone around - the main duty of the editor is to keep an eye out for post quality and be main liaison point for the other bloggers in the team.

Here are some of the perks of being a blogger @ Australian Blogs:

Basking in the kudos of being a contributing writer at the #1 blog directory in Australia.
You get your profile on the “Authors” page
Your “resource box” will be included at the end of all your posts
Your link will be included in the Blogroll
Did I mention kudos?

How To Apply

If you’d like to get involved, please send an email to me (Will) at info-at-australianblogs-dot-com-dot-au before September 19th with a brief summary of why you think you would suit the position, plus some links to blog posts you’ve done. If you’d like to be considered for the Editor role, please mention that too.

Bests,

Will

About The Author:

Stuff a goat in your xmas stocking

Published

on December 18, 2007

in AustralianBlogs.com.au

. 1 Comment

oxfam goat

Sick of the unending checkout queues?

Shitty with crappy car parking at your local mega-hyper-suburban shopping centre?

Then save yourself the hassle:

And the best part is, these guys never ask for the receipt so that they can return it for something else!

About The Author:

Tell me you think it’s cool

Published

on December 4, 2007

in AustralianBlogs.com.au and Fluff

. 0 Comments

How cool is that?

I’ve been dabbling with creating websites and online communities as a hobby since 2005. I used to spend the whole day working on other people’s IT solutions - counting down the hours until I could flick on my laptop at home after my wife and kids had gone to bed and hack some amateur code together and put up the website I had pictured in my head.

Why?

I just want someone to tell me they thought it was cool (or thereabouts….)

About The Author:

It’s just a bit Casual…

Published

Download it here at your peril.

on November 30, 2007

in AustralianBlogs.com.au and Fluff

. 0 Comments

AustralianBlogs.com.au (via BLOG.biz) launches its first WordPress theme! YAY…(it’s even XHTML-OK…I checked)

I hope it’s a stinging blow I strike for fellow untrained, untalented wannabe web designers.

About The Author:

The Widgetbucks experiment

Published

on November 14, 2007

in Case studies

. 0 Comments

Following on from the Google war on pagerank, this SearchEngineJournal post got my attention.

I don’t get out much and had never heard of Widgetbucks - so I thougt I’d give it a try - see the new widget in the right-hand sidebar.

I’ll post our findings in the next few weeks.

About The Author:

My blog’s cr&p - get into it!

Published

on November 7, 2007

in Case studies

. 0 Comments

Not quite, but you get the idea.

In an increasingly crowded media landscape, bloggers need to use their medium find their own ‘voice’ and position their offering:

to stand out
to attract and retain readers
personalise their content

Here’s an interesting case study of a brand that isn’t quite using reverse psychology but is more akin to highlighting their weaknesses (and in doing so, demonstrating their strengths).

‘Telling the truth’ sets the framework for the customer relationship that is based around honesty and trust. Isn’t this what your blog is trying to achieve?

About The Author:

Buggered if you know what to write?

Published

on November 3, 2007

in Fluff

. 0 Comments

My partner in slime, Luke Evans went to Podcamp Perth and pointed me to this excellent blog post from Kathryn Greenhill.

About The Author:

Slammed by the PageRank downgrade? 3 ideas to combat Google

Published

on October 31, 2007

in Case studies and Domains

. 1 Comment

With Google’s recent crackdown on paid links, some say in an attempt to increase their takings from the advertising pie, a number of blogs that rely on Google for search engine traffic have been hit hard. If your blog falls into this category, then your choices are as follows:

Comply with Google - stop selling sponsored links + replace it with AdSense
Make your blog less Google-dependent for traffic

If you’re leaning towards the latter, here are three ideas to help Google do less evil:

Retain your audience by promoting your RSS feeds to them - people who subscribe will bypass the Google intermediary layer
Use your blog as the sharing mechanism it’s designed to be - through comments on other peoples’ blogs, trackbacks, pings, social bookmarking and blog communities like mybloglog, twitter etc
Get a good domain name that is generic enough that web users will naturally type-in the address e.g. realestate.com.au or podcast.com

About The Author:

the who’s who @ podcamp day 1

Published

on October 28, 2007

in AustralianBlogs.com.au

. 7 Comments

The who’s who (spoke to on the day):

Myles
Bronwen
Chris
Junimun
Still
Nick H (asked a question from audience)
Michael

Special mention (shared a group conversation with):

Simone
Crispin
Nick C
Others (names unknown)

These are just a few of the bloggers/web2.0′ers/beer’ers and Interweb’ers that I had the pleasure of seeing/meeting at podcamp perth day 1 2007.

Credit goes out to Chris Quinn for the sweet shot of a podcamp sign.

About The Author:

Marketing/PR hypothesis No.1: Personalise it

Published